Instagram is an amazing social media platform for businesses, but if you want to be successful on it, you need a strategy. It's not enough to post a few photos and hope for the best; you need to actively engage with your audience and build relationships. Here are five quick tips that will help grow your following by using Instagram as an effective marketing tool.
1. Add your Instagram to your other social media channels
If you are already active on other social media channels, adding your Instagram can help create more brand awareness and drive traffic back to your website.
Here are some tips for making it easy for people to find you on Instagram:
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Use the same username and profile picture as other social media channels.
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Add a link to your Instagram profile from Twitter, Facebook, and other networks where you have an account (look for the "Share" or "Like" buttons).
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Use the same cover photo on all channels (it's okay if it's cropped differently).
2. Make it very clear what the purpose of your Instagram is
When you're just starting with Instagram, it can be helpful to keep your strategy simple.
Here are some steps that will help you get more likes on your posts:
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Make sure your profile photo is clear and professional. This means no selfies and no photos of someone else's face (unless you have their permission).
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Use hashtags that are relevant to your business or industry. For example, if you run a dog-walking business in Seattle, consider using #dogs #seattle #paws_on_the_pavement as hashtags for each of your posts since those are all related and popular topics within the community! This will help attract more attention from potential clients who might otherwise miss seeing them as they were buried under thousands upon thousands of other posts tagged with similar terms… and then they'll hopefully come to follow along. :)
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If possible add links back to relevant content on your blog/website so people can learn more about what makes YOU unique!
3. Use a hashtag strategy
Using hashtags is a great way to get more exposure and interact with your followers. This is especially true if you're looking to expand your audience, as hashtags can help increase the number of people who see your content.
If you want to make the most of this tactic, choose relevant hashtags that are specific to your niche or industry. Don't go for something generic like "#photooftheday" or "#instagood."
And remember that tags are meant for just one use per post—don't overdo it with multiple tags in each post!
4. Interact with fans daily and engage with them
Here are a few tips that will help you get more Instagram likes in the long run:
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Interact with fans daily and engage with them. Respond to comments, like and comment on content from other accounts, engage with other users and follow people who follow you. You can also connect with people who are interested in your niche!
5. Be active on your Instagram account and be clear about what you do!
If you want to get more Instagram likes, you need to be active on your account. But what does that mean? Well, it means that you should post frequent and quality content (you can post a lot of pictures at once if they’re good). The more time people see you on their feed, the more likely they are to like your photos and follow your account.
Also, make sure that whatever you post is clear about who your target audience is so that people know who they are following and can better identify with what you do. It also helps if you have a goal in mind for why exactly this Instagram account exists in the first place.
Conclusion
Don’t be discouraged if you don’t get a lot of activity on your Instagram account. Use these tips to help promote it and don’t give up! It does take time for people to find you on social media sites like this one, but if they do eventually connect with you then it will pay off in the long run.
