Performance-driven digital marketing for eCommerce

Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.

This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.

Digital marketing encompasses all marketing efforts that require the use of electronic devices or the Internet. Businesses use digital channels such as search engines, social networks, email, and other websites, to connect with existing and potential customers.

While traditional marketing is present in the form of print ads, telephone communication, or physical marketing, digital marketing is done electronically and online. This means that there is much more potential for brands to reach customers, with the use of email, video content, social networks, and search engines.

Digital marketing will help you reach a larger audience, much larger than you would get using traditional methods, and targeting a specific group of people who are most likely to buy your product or pay for a service. In addition, it is often much more cost-effective than traditional advertising and allows you to measure success daily and change your strategy on the fly.

Find your target groups at the right time on the right platform. Digital marketing services provide businesses of all sizes the opportunity to market their brand at a low price. From startups, through medium-sized companies, to companies with multiple locations, a digital marketing agency helps you expand your market presence to offer goods and services to your target customers, regardless of time differences or location.

Digital marketing agencies are one of the best ways to reach your target audience while maintaining a quality relationship with existing customers. As long as your business has a strong digital presence, customers will always be present.

SEO is the process of optimizing the content and technical adjustment of your website so that the website ranks at the top of search engine results for a particular set of keywords. Using SEO can direct visitors to your website in a very effective way. Although PPC and retargeting have their place in marketing, organic traffic generated by SEO optimization has a huge impact on business success.

By using keywords and phrases, you can use SEO to massively increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in search results, and thus its organic traffic, using popular keywords and phrases. Strong SEO strategies are extremely influential in digital marketing campaigns, as visibility is the first step towards a lasting customer relationship.

It is the application of written and other content to improve business. Effective content marketing is not promotional but serves to inform consumers who seek information. When you offer content that is relevant to your audience, it can make you an important and reliable source of information, making it less likely that your other marketing efforts will be lost. In the modern age, content marketing attracts three times more potential customers than paid advertising, so it is worth the extra effort.

Of course, this is one of the most important elements of digital marketing, and the key to effective marketing on social networks goes beyond the mere existence of active accounts on social networks. You need to incorporate social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more audiences are inspired by your content, the more likely they are to share it, which can potentially affect new people.

Reach more customers and rank well within search results.

The digital marketing industry is growing rapidly. U.S. businesses spend more than $ 110 billion on digital advertising. As more and more companies invest their time and resources in digital marketing, relying on outdated advertising tactics is not enough to win customers.

Increase sales and build a robust digital foundation with value-based marketing services. Digital marketing helps you to:

• Save time, money, and resources
• Make a huge return on your investment
• Track campaign results
• Customize your strategies based on analytics and data
• Accurately targeting the right audience
• Build your reputation on social media
• Find out what the points of contact with customers are
• Promote greater consumer engagement
• Encourage profitable long-term growth
• Improve conversion rates

Don't waste your time and money on marketing techniques that don't produce measurable results. Let Creative Brackets digital marketing agency help you establish your market dominance with our targeted digital marketing solutions.

The PPC ad network refers to a platform that can deliver your ads to users. Google Ads (formerly known as Google AdWords) is an example of such a network. If you intend to create PPC ads, you will use an ad network such as Google Ads, Facebook, or Microsoft Advertising.

These ad networks connect you with a diverse audience, as well as provide unique targeting options. Using Microsoft Advertising, for example, allows you to promote your business through Bing and sites linked and approved by Microsoft Advertising. Comparatively, Facebook gives you access to its vast user base.

Advertising spending is the budget of your ad network. It amounts to how much you're willing to spend on ad networks, whether in a year or a month.

In most cases, companies use advertising costs as their monthly budget. As an example, consider a company budget with a monthly ad spend of 5,000 USD:

• Total monthly spend on ads: 5,000 USD
• Spend on Facebook ads: 800 USD
• Google Ads spend: 2500 USD
• Spending on Instagram ads: 800 USD
• Spending on Microsoft advertising: 900 USD
  
  

With PPC advertising, you can create advertising spend that meets the needs of your business and audience. Whether you want to spend your entire ad spend on a single ad network, such as Google Ads, or multiple ad networks, you have complete control over it. If you are not sure where to invest (or even how much to spend), ask us.

We have managed a large number of PPC campaigns and can provide reasonable advice for your business.

The most popular PPC locations include:

• Search results
• Third-party websites
• Social networks

When advertising online, you will mainly focus on certain platforms, such as:

• Google
• Bing
• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube

If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.

Yes! The ads that appear in search results contribute more than 45% of clicks to the page.

Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.

If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.

Pricing for a PPC ad campaign varies by business, industry, and strategy. Therefore, the average varies greatly and needs to be determined for each business individually.

The price includes your spending on ads, as well as additional costs, such as management services by the PPC agency.

With PPC, what you pay per click depends on several factors, including:

• Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you can pay less than your bid (depending on the ad auction), you won't pay more.
• Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. Bidding for a competing keyword, such as a "consumer insurance agency," for example, can lead to higher costs because it has a higher cost-per-click (CPC).
• Ad Quality: Quality Score is also important in pay-per-click advertising. Big brands can't pay to win PPC because ad networks, such as Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.

For the most cost-effective ads, focus on creating high-quality ads with reasonable offers. Before you run an ad campaign, think about your user experience. When people see your ads, for example, will it make them curious enough to click, and will your landing page meet that curiosity?

Choose an agency that values ​​your budget. Working with an agency that doesn't treat your budget as their own can often lead to wasted advertising, high bids, and demands for even more advertising budget. Working with an agency like Creative Brackets can make your campaigns very profitable.

PPC ad advertising offers your business several market benefits, including:

• Set a custom budget that you can change at any time
• Access useful targeting options not available in traditional advertising
• Receive useful audience and campaign data
• Respond to real-time campaign performance to maximize success
• Display ads above organic search results
• Ability to outperform competitors
• Achieving various goals, from developing brand awareness to sales
• Access to an audience that searches for your products and/or services
• Support for other digital marketing initiatives, such as search engine optimization (SEO)

The fact that PPC offers a large return on investment shows its usefulness in your online advertising strategy. If you want to improve your business, as well as compete with the biggest competitors, paid advertising can help you achieve those goals.

Any business can use PPC advertising. Some examples include:

• Franchises
• Restaurants
• Air conditioning and ventilation services
• Insurance agencies
• Internet sellers
• Manufacturers
• Dentists
• Heavy equipment dealers
• And many others

A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.

If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.

PPC can work in several different ways, depending on your ad network and ad type. For example, although similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.

When discussing how PPC advertising works, many refer to Google's process. So, if you're advertising on Google, you can expect the following:

• A user searches on a search engine such as Google
• Google launches an ad auction, collecting all relevant ads and their Quality Scores
• The auction considers the bid, quality, and potential impact of each ad for assigning an ad rank
• Google delivers ads in order from highest to lowest ad rank

During an ad auction, Google also calculates your cost-per-click using the following formula:

CPC = Ad Rank below you / Your Quality Score + $ 0.01

This formula is the reason why PPC consultants, as well as agencies, focus on creating high quality. If you create a useful ad, you can achieve a better Quality Score, which can lead to lower costs and improved ad rank.

Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.

By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:

• Track the performance of your campaigns
• Make strategic updates to your offers
• Discover new keywords with great targeting capabilities

No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.

Either way, you can make instant changes to improve your campaign.

Yes, your business should invest in SEO. Search engine optimization offers a way to increase traffic without paying for each click.

When you run PPC ads, you will be charged for each click that comes to your website through that channel. However, if your website is organically ranked on search engines, this traffic is essentially free (at least in terms of cost-per-click). Of course, it takes investment in skills and resources to rank on the SERPs.

If you are able to rank your website at the top of the search engine, you will benefit from a traffic flow that will not have associated click costs and that will not stop when your ads are turned off. Organize yourself and enjoy visibility 24 hours a day.

But let's also remember that organic search is responsible for an average of 53% of the total traffic. If you ignore SEO, your competitors enjoy this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you are a local company, selling online or you are a global company, you need to pay attention to your SEO strategy.

SEO is the process of optimizing your website to rank better in search engines. But how does SEO work?

Google uses over 200 ranking factors, which allow search engine algorithms to rank websites based on the relevance and authority of their pages. As Jason Barnard comments:

"Google strives to recommend the most relevant response from the most trusted source in the most appropriate format for its user."

To succeed in SEO, you need to ensure that your content is the most relevant result for a particular search query and that your website is considered a reliable source.

You can't blindly jump into an SEO strategy. You need to know what people are looking for on Google in search of businesses like yours to optimize your website for these terms.

You can do this either with Google's keyword planner or other similar tools. Download the tool and enter a term that you think people would use to find your business online. You will then be served a whole range of related keyword suggestions, including their monthly search volume.

You can then use this information to shape your strategy and understand what people are looking for.

PageSpeed is Google's measure of your website's speed, and it's important to note that it's been a ranking factor for some time.

But the question that is usually asked is, how fast should your page be? The honest answer is that you should strive to make the page speed as high as possible while making sure you know what you are struggling with. It may take an extremely intense effort to improve your score after a certain point, and sometimes you will find that your website is already performing better than the competition.

If your PageSpeed score is 85/100, it may be difficult, expensive, or time-consuming to get as high as 90/100. If all your competitors are below 80/100, there are probably more urgent priorities to focus on.

Take your competitors through the PageSpeed Insights tool and make decisions based on these results.

How long is a piece of string? Honestly, there is no right answer to this question, but it is asked again and again. The content should be as long as it takes to cover the topic deep enough to rank.

But that's not too helpful, is it?

When creating content, you need to look at what is already ranked. Analyze at least the first 10 pages to understand the intent of the page and get an indication of how extensive your content should be.

But don't be obsessed with the length of the content! You should focus your efforts on creating content that responds to queries in the best possible way.

When building backlinks, quality is much more important than quantity. You should never aim only at building as many backlinks as possible. Such a strategy will not bring the best results. When you focus only on numbers, the quality of links will inevitably fall. And that is the wrong way to approach this endeavor.

You need to focus on quality backlinks on a large scale, taking care never to sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn a large number of backlinks from quality and authoritative sources. However, it is also important to understand the gap between you and your competitors.

The answer is definitely NO!

Purchasing backlinks is a significant violation of Google's webmaster guidelines and may result in penalties for your website. The guidelines clearly state that the following backlinks are examples of those that may negatively affect a website's ranking in search results:

"Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."

Backlinks should never be bought, but only earned.

You've probably heard that backlinks pass PageRank. But what is it exactly?

PageRank is a page ranking system developed by Google founders Larry Page and Sergey Brin at Stanford University. What is important to understand is that PageRank is determined by backlinks.

We can think of the PageRank as the amount of authority, and this authority can then be transferred to other pages or websites via links (internal and external). Simply put, it is a measure of the importance of a page in terms of the quantity and quality of links that point to it.

Although Google still uses PageRank as part of its algorithm, the reality is that your focus should primarily be on earning relevant backlinks from authoritative websites.

Above all, social media costs you time. It is important that you spend time creating your posts, writing a copy of the text, and participating in community engagement (responding to comments, sharing content, your stories, etc.). There are real costs associated with social media marketing if you pay for professionally designed posts, hire an agency to manage your networks for you, or use advertising and promotion opportunities. The price varies drastically depending on the agency, and you get what you pay for if you go too cheap.

To help you focus your efforts on the aspects of social networking platforms that will bring you the highest return on investment, we recommend that you audit your social media. We offer a free social media audit consultation so you can identify your top priorities.

At the very least, social networks are great for raising brand awareness and building a community of potential customers. At best, social networks can be a major revenue driver. It is a stimulus to the conversation. This is one of the best ways to make your audience feel part of your brand, which encourages shopping.

Finally, targeting your audience is a great reason to invest in social media. Enhanced/promoted posts and multimedia advertising are great ways to launch a campaign to re-target or raise brand awareness.

Social networks are now an integral part of an effective digital marketing strategy. Many brands use social media for "top-of-funnel" marketing and then use paid social media advertising to drive middle or bottom-funnel efforts.

It has had a huge impact on design and video strategies, as users today expect to receive information very quickly. For example, videos that can be understood while the sound is muted are now popular because people want to consume such content while in a public place.

Many businesses fail to edit content separately for each platform. While cross-posting on Facebook and Instagram can be handy, we recommend that you at least optimize the descriptions of your posts for each platform.

Another common problem we see is the improper use of hashtags on every platform. By making sure that your content is optimized for certain platforms, you comply with user expectations. This makes your brand look good at using social media, which is a form of social proof.

Very effective. Your company's social media strategy should absolutely include video, especially for platforms such as Instagram and YouTube. Every major social media channel can support video resources, and 81% of businesses use video marketing to increase brand awareness and sales. Try to include a mix of live and produced (written and edited) videos in your social media strategy. These days, you can create social media-worthy videos with just a smartphone and an editing app - and there are free apps that can help you do just that.

If you're looking for a more professional video, perhaps with an optimized landing page, hire an agency like ours that offers video marketing and production with the support of other digital content experts.

When your social networks are managed appropriately, you see growth through targeted increases or ads, a carefully crafted copy of the post, posts that can be shared, stunning images, and platform-specific best practices. We believe in the value of acquiring quality followers and qualified traffic, which means that your new followers should be members of your target audience.

So avoid buying followers or using other dubious tactics, as it is unlikely to help your business. When an account on social networks has vivid and regularly published content, supported by some professional promotion strategies, quality followers naturally grow.

It’s easy to get caught up in the hustle and bustle around new social networking platforms, but every social channel you adopt requires time, energy, and a budget to effectively meet your business goals. For starters, choose one or two that make the most sense and really use them by posting high-quality posts often.

Contact us for advice on choosing the right social networking platforms for your business, to get more concrete solutions.

When it comes to measuring your social media success, you can start with the basics. Are you increasing your impressions? Are people engaging with your posts? Are they mentioning you in their own posts?

You may also want to consider how many people are clicking on your website from social referrals. If social media is a major part of your marketing strategy, these numbers will give you a good idea of how it's working for you.

The best way to understand how social media affects your bottom line is by taking a look at these metrics in tandem with other channels. For example, if paid advertising isn't bringing in qualified leads, but social media seems to be producing better results, there might be an opportunity there!

The social networking measures your company uses to measure success or find opportunities should be based on your business goals. These are common indicators used to measure the impact of social media marketing:

• Impressions - Are you increasing the number of people who see your brand on social media?
• Engagement - Do people join the conversation and share your posts?
• Mentions - How often do people talk about your brand?
• Social Referral Traffic - How many people click on your website?
• Followers - How many people are on your immediate social networks?

To get the best picture of how social media benefits your business, check out social media metrics in tandem with other channels. For example, are potential customers from social media referrals more qualified than those from paid networks?

Every project has defined KPIs — from ROAS and CPA to organic traffic growth and retention rate. We report weekly and optimize continuously.

eCommerce is our core focus, but we also partner with B2B companies that sell online or through digital funnels.

Absolutely. We often begin with a single-channel audit or pilot campaign before expanding into a full growth program.

SEO builds long-term visibility organically; Google Ads drives instant traffic through paid placements. Together, they maximize reach and conversion.

We start with data — not assumptions.

After auditing your store, analytics, and past campaigns, we identify where your audience actually converts best. Whether that’s organic search, paid ads, or social media, your channel mix will always be built around ROI, not trends.

There’s no one-size-fits-all answer. Smaller stores may start with €1,000–€2,000 monthly across ads and optimization, while enterprise accounts may exceed €10,000.

What matters most is strategy and consistency. Not just spending.

Yes. All core marketing services — SEO, PPC, social media, content, and automation — are handled by our in-house team. This ensures consistent quality, faster execution, and transparent reporting across every channel.

Absolutely.

Many of our clients keep their internal marketing or content teams. We collaborate smoothly, providing strategy, optimization, or performance management where it’s needed most.

Most brands begin seeing performance improvements within the first 60–90 days. SEO and organic channels take longer to mature, while paid campaigns can deliver quick wins from week one.

We don’t promise miracles — we promise method.

Every campaign is based on tested frameworks, transparent data, and clear KPIs. You’ll always know what’s working, what’s next, and where your budget goes.

We don’t sell one-off campaigns — we build long-term growth systems.

Our focus is on e-commerce performance, where creative design, smart technology, and strategic data work together to deliver measurable sales impact.

Yes. We operate across European markets with campaigns in English, Swedish, Serbian, and other languages. We tailor ad copy, SEO keywords, and tone to each local market for maximum relevance and compliance.

Yes. We begin with a Growth Audit that evaluates your analytics setup, SEO health, ad performance, and conversion funnel. It helps you understand where you’re losing potential and what needs to change before scaling.

You’ll receive a live dashboard with KPIs (ROAS, CPA, CTR, revenue, etc.) updated in real time.
In addition, we send monthly summaries with clear insights and actionable recommendations — not just charts.

Yes. Our email marketing services include automated flows, newsletter design, and CRM integrations with tools like Klaviyo and ReadyCRM, helping turn one-time buyers into repeat customers.

Yes, as long as digital acquisition and measurable conversion are part of their sales process. We often help B2B brands build lead generation systems, automate nurturing, and improve online visibility.

We can perform an independent audit or act as your performance partner to identify missed opportunities. Our goal isn’t to replace, but to improve efficiency and deliver stronger results through collaboration.

Our specialists continuously monitor Google, Meta, and other major platforms. We test new features early, adjust strategies fast, and share updates proactively with clients, keeping your campaigns ahead of the curve.

For consistency and reliable data, we recommend a 3-month minimum collaboration. However, some audits, consultations, or one-off projects can be arranged without a retainer.