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Digital marketing

Welcome to our team of creative minds of digital marketing. We operate intending to improve your sales or brand image. We believe that there are great opportunities for everyone, but to reach your goal as quickly as possible, you need an agency that will help you make a clear plan for their realization.

We are a dynamic and versatile digital agency that does not rely on the hollow words to attract new customers. Instead, we rely on our SEO and marketing skills to get new clients on track, and when we think about it, most of our clients come by recommendation - and that's the best form of marketing.

We do not limit ourselves to certain branches of industry. We have the experience to create custom websites, online stores and use a variety of digital marketing services to help businesses of any size in any industry.

The essence of marketing has always been connecting with the target audience in the right place and at the right time. Today, that means you have to connect with people where they spend their time: online.

What is digital marketing

and how to get started with digital marketing?

Digital marketing, online marketing, internet advertising - whatever you call it, advertising your company on the Internet is a very important step nowadays. Yet the number of internet users has doubled over the past decade and this change has massively affected the way people buy products and interact. Digital marketing is a significant step forward in improving any business.

Digital marketing is like any other form of marketing - a way to connect with and influence your potential customers. Email marketing, SEM or pay-per-click advertising (Google Ads), social media marketing, blogging, or SEO are good examples of digital marketing - they help you present your business to the public and sell your product or service.

If you are interested in digital marketing services, contact us with your questions and we will answer them as soon as possible. Below you can read more about each service we offer, so you can get a clearer picture of which digital marketing services you need.

Our digital marketing


We smartly combine our knowledge and experience to provide the highest quality service to all clients. We will look at the problem from all angles and work together with you to find the right solution, whether you are starting a new business or want to improve your existing one. We direct customers to your products and/or services through SEO, email marketing, social media, and more.


SEO - search engine optimization is the most cost-effective marketing strategy you can apply to improve your business because with good SEO results over 60% of users can visit your website organically - and at the same time you will become more competitive.

Social Media Marketing

If you don’t talk directly to your audience via social platforms like Facebook, Twitter, Instagram, or Pinterest, you leave them to your competition! Our proven social media marketing strategy helps you achieve your goal - selling products and/or services.

Google Ads

Returning your investment in Google Ads requires aggressive optimization, constant testing, and creating a relevant and timely offer. At digital agency Creative Brackets, we create successful campaigns, enticing ads, and a high-quality page design that leads to ads that will delight your visitors.

Content Writing

Content writing is the process of planning, writing, and editing web content for digital marketing purposes. Allow our writers to write content fully optimized for your needs and the campaign being run. Just tell us what you need from the desired area and you have no other worries.

eCommerce Marketing

eCommerce marketing is the practice of using promotional tactics to improve traffic to your online store, converting that traffic into paying customers and retaining the same customers after a purchase.

Email marketing

Email marketing is a highly effective digital marketing strategy and also one of the cheaper campaigns you can run. With a quality email strategy, you can increase the number of regular customers and improve the relationship between your brand and them.

The number of adults who use the internet regularly has increased by 5% in just the previous three years, according to a recent survey. With the increased use of internet services, the way people make purchases has also changed - which means that the classic "offline" marketing is less effective than before.

Social cta

Is your goal to have

a fearless but attractive brand?

Marketing will bring you customers, and your brand will keep them.

Digital marketing
in numbers

Digital marketing is changing dynamically and requires us to constantly monitor the changes that occur as this field develops. Below we present key statistics on digital marketing that help you make better decisions.


of internet interactions begin with search engines. This shows how important it is to set up a proper SEO campaign, as high search engine ranking is one of the best ways to advertise.


is the number of Google searches every second. That means 2 billion searches a year. This information leads us to the conclusion that Google is one of the best and most profitable search engines.


is the average success rate of an email marketing campaign. This can tell you a lot about the effectiveness of this type of digital marketing. The more opportunities you give your audience to be informed and read the news related to your business, the higher the sales rate in turn.


of digital marketing experts state that high-quality content is the most effective part of any SEO campaign. The setting-up alone is not enough, so you need to think about the quality of the content you publish. The better the content and the more relevant it is to the audience, the more trust you instill in potential customers.


Personalized emails enable transaction rates that are up to 6 times higher than non-personalized ones. This is also a good way to establish trust between you and your customer, which will also help increase your sales.

Digital marketing

Almost anything can be a means of digital marketing. It is a tool that is applied online. Many people do not realize how many digital marketing resources they have at their disposal. Here are just a few examples:

As you can probably guess, we just scratched the surface with this sheet. Most digital marketing tools will fall into one of these categories, but experienced marketers are constantly finding new ways to reach online customers, so the list is growing!

Your website

Branded assets (logos, icons, acronyms, etc.)

Video content (video ads, product presentations, etc.)

Pictures (infographics, product photos, company photos, etc.)

Written content (blog posts, eBooks, product descriptions, testimonials, etc.)

Online products or tools (SaaS, calculators, interactive content, etc.)


Social media pages

Digital marketing is the marketing of the future. In addition to all the benefits associated with this type of marketing, it is possible to track the results of efforts in a digital marketing campaign with incredible precision, which means that it is very easy to see which strategies bring profitable results and which require more work.

Common problems
that digital marketing can solve

To optimize your marketing strategies, digital marketing is a must. Digital marketing can help you get to know your audience, learn important information about it and find out information that will help you in your further work.

Nedeljni planovi i ciljevi

I don’t know the audience well enough to start a campaign

Getting to know your audience takes time, and while your marketing team may have developed audience personalities that can be helpful, consumers who actively spend time online may not behave as you would expect. You will need to test different languages with different goals, keeping in mind that certain descriptors will appeal to different people and their place in the shopping cycle. Adapt to your audience and you will build credibility that will set you apart from the competition.

I have not optimized my channels for SEO

Regardless of your position in the marketing process, you must understand the best SEO practices. In addition to improving search engine rankings, SEO can strengthen and support campaign testing and optimization. Make sure you use good quality and valuable content that your potential customers will like.

Kreiranje sadržaja

I don’t have a social media strategy

Whether you want to develop an organic social networking strategy, a paid social networking strategy, or a mixture of the two, there must be some form of social media marketing. While social networks are great for branding and engaging audiences, they can also be a useful advertising channel in digital marketing. Find a niche and make the right plan, be patient, and as the number of your followers increases, so will the impact of your ads.

Social media marketing is a powerful way for businesses of all sizes to reach potential clients and customers. Your customers are already communicating with brands through social media, and if you don’t talk directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out on them!

Great social media marketing can bring tremendous success to your business, creating dedicated brand advocates and even encouraging potential customers and sales.

Frequently asked questions

about digital marketing

Below you can find the most frequently asked questions we get related to digital marketing, and we update the list regularly.

What is a paid search?

Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.

This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.

What is digital marketing?

Digital marketing encompasses all marketing efforts that require the use of electronic devices or the Internet. Businesses use digital channels such as search engines, social networks, email, and other websites, to connect with existing and potential customers.

What is the importance of digital marketing within a company?

While traditional marketing is present in the form of print ads, telephone communication, or physical marketing, digital marketing is done electronically and online. This means that there is much more potential for brands to reach customers, with the use of email, video content, social networks, and search engines.

Why is digital marketing important?

Digital marketing will help you reach a larger audience, much larger than you would get using traditional methods, and targeting a specific group of people who are most likely to buy your product or pay for a service. In addition, it is often much more cost-effective than traditional advertising and allows you to measure success daily and change your strategy on the fly.

How do digital marketing services drive business growth and improvement?

Find your target groups at the right time on the right platform. Digital marketing services provide businesses of all sizes the opportunity to market their brand at a low price. From startups, through medium-sized companies, to companies with multiple locations, a digital marketing agency helps you expand your market presence to offer goods and services to your target customers, regardless of time differences or location.

Digital marketing agencies are one of the best ways to reach your target audience while maintaining a quality relationship with existing customers. As long as your business has a strong digital presence, customers will always be present.

What is search engine optimization (SEO)?

SEO is the process of optimizing the content and technical adjustment of your website so that the website ranks at the top of search engine results for a particular set of keywords. Using SEO can direct visitors to your website in a very effective way. Although PPC and retargeting have their place in marketing, organic traffic generated by SEO optimization has a huge impact on business success.

By using keywords and phrases, you can use SEO to massively increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in search results, and thus its organic traffic, using popular keywords and phrases. Strong SEO strategies are extremely influential in digital marketing campaigns, as visibility is the first step towards a lasting customer relationship.

What is meant by the term content marketing?

It is the application of written and other content to improve business. Effective content marketing is not promotional but serves to inform consumers who seek information. When you offer content that is relevant to your audience, it can make you an important and reliable source of information, making it less likely that your other marketing efforts will be lost. In the modern age, content marketing attracts three times more potential customers than paid advertising, so it is worth the extra effort.

Is social media marketing important?

Of course, this is one of the most important elements of digital marketing, and the key to effective marketing on social networks goes beyond the mere existence of active accounts on social networks. You need to incorporate social elements into every aspect of your marketing efforts to create as many peer-to-peer sharing opportunities as possible. The more audiences are inspired by your content, the more likely they are to share it, which can potentially affect new people.

Why should your company use digital marketing services?

Reach more customers and rank well within search results.

The digital marketing industry is growing rapidly. U.S. businesses spend more than $ 110 billion on digital advertising. As more and more companies invest their time and resources in digital marketing, relying on outdated advertising tactics is not enough to win customers.

Increase sales and build a robust digital foundation with value-based marketing services. Digital marketing helps you to:

  • Save time, money, and resources
  • Make a huge return on your investment
  • Track campaign results
  • Customize your strategies based on analytics and data
  • Accurately targeting the right audience
  • Build your reputation on social media
  • Find out what the points of contact with customers are
  • Promote greater consumer engagement
  • Encourage profitable long-term growth
  • Improve conversion rates

Don't waste your time and money on marketing techniques that don't produce measurable results. Let Creative Brackets digital marketing agency help you establish your market dominance with our targeted digital marketing solutions.

What is a PPC ad network?

The PPC ad network refers to a platform that can deliver your ads to users. Google Ads (formerly known as Google AdWords) is an example of such a network. If you intend to create PPC ads, you will use an ad network such as Google Ads, Facebook, or Microsoft Advertising.

These ad networks connect you with a diverse audience, as well as provide unique targeting options. Using Microsoft Advertising, for example, allows you to promote your business through Bing and sites linked and approved by Microsoft Advertising. Comparatively, Facebook gives you access to its vast user base.

What is PPC ad spend?

Advertising spending is the budget of your ad network. It amounts to how much you're willing to spend on ad networks, whether in a year or a month.

In most cases, companies use advertising costs as their monthly budget. As an example, consider a company budget with a monthly ad spend of 5,000 USD:

  • Total monthly spend on ads: 5,000 USD
  • Spend on Facebook ads: 800 USD
  • Google Ads spend: 2500 USD
  • Spending on Instagram ads: 800 USD
  • Spending on Microsoft advertising: 900 USD

With PPC advertising, you can create advertising spend that meets the needs of your business and audience. Whether you want to spend your entire ad spend on a single ad network, such as Google Ads, or multiple ad networks, you have complete control over it. If you are not sure where to invest (or even how much to spend), ask us.

We have managed a large number of PPC campaigns and can provide reasonable advice for your business.

Where can you advertise with PPC ads?

The most popular PPC locations include:

  • Search results
  • Third-party websites
  • Social networks

When advertising online, you will mainly focus on certain platforms, such as:

  • Google
  • Bing
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • YouTube

If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.

Do people really click on PPC ads?

Yes! The ads that appear in search results contribute more than 45% of clicks to the page.

Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.

If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.

How much does a PPC ad campaign cost?

Pricing for a PPC ad campaign varies by business, industry, and strategy. Therefore, the average varies greatly and needs to be determined for each business individually.

The price includes your spending on ads, as well as additional costs, such as management services by the PPC agency.

What factors determine your PPC costs?

With PPC, what you pay per click depends on several factors, including:

  • Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you can pay less than your bid (depending on the ad auction), you won't pay more.
  • Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. Bidding for a competing keyword, such as a "consumer insurance agency," for example, can lead to higher costs because it has a higher cost-per-click (CPC).
  • Ad Quality: Quality Score is also important in pay-per-click advertising. Big brands can't pay to win PPC because ad networks, such as Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.

For the most cost-effective ads, focus on creating high-quality ads with reasonable offers. Before you run an ad campaign, think about your user experience. When people see your ads, for example, will it make them curious enough to click, and will your landing page meet that curiosity?

Choose an agency that values ​​your budget. Working with an agency that doesn't treat your budget as their own can often lead to wasted advertising, high bids, and demands for even more advertising budget. Working with an agency like Creative Brackets can make your campaigns very profitable.

Why advertise with pay-per-click ads?

PPC ad advertising offers your business several market benefits, including:

  • Set a custom budget that you can change at any time
  • Access useful targeting options not available in traditional advertising
  • Receive useful audience and campaign data
  • Respond to real-time campaign performance to maximize success
  • Display ads above organic search results
  • Ability to outperform competitors
  • Achieving various goals, from developing brand awareness to sales
  • Access to an audience that searches for your products and/or services
  • Support for other digital marketing initiatives, such as search engine optimization (SEO)

The fact that PPC offers a large return on investment shows its usefulness in your online advertising strategy. If you want to improve your business, as well as compete with the biggest competitors, paid advertising can help you achieve those goals.

Which companies can (and should) advertise on the Internet?

Any business can use PPC advertising. Some examples include:

  • Franchises
  • Restaurants
  • Air conditioning and ventilation services
  • Insurance agencies
  • Internet sellers
  • Manufacturers
  • Dentists
  • Heavy equipment dealers
  • And many others

A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.

If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.

How does PPC advertising work?

PPC can work in several different ways, depending on your ad network and ad type. For example, although similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.

When discussing how PPC advertising works, many refer to Google's process. So, if you're advertising on Google, you can expect the following:

  • A user searches on a search engine such as Google
  • Google launches an ad auction, collecting all relevant ads and their Quality Scores
  • The auction considers the bid, quality, and potential impact of each ad for assigning an ad rank
  • Google delivers ads in order from highest to lowest ad rank

During an ad auction, Google also calculates your cost-per-click using the following formula:

CPC = Ad Rank below you / Your Quality Score + $ 0.01

This formula is the reason why PPC consultants, as well as agencies, focus on creating high quality. If you create a useful ad, you can achieve a better Quality Score, which can lead to lower costs and improved ad rank.

How often should I check my PPC campaigns?

Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.

By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:

  • Track the performance of your campaigns
  • Make strategic updates to your offers
  • Discover new keywords with great targeting capabilities

No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.

Either way, you can make instant changes to improve your campaign.

Does my business need SEO?

Yes, your business should invest in SEO. Search engine optimization offers a way to increase traffic without paying for each click.

When you run PPC ads, you will be charged for each click that comes to your website through that channel. However, if your website is organically ranked on search engines, this traffic is essentially free (at least in terms of cost-per-click). Of course, it takes investment in skills and resources to rank on the SERPs.

If you are able to rank your website at the top of the search engine, you will benefit from a traffic flow that will not have associated click costs and that will not stop when your ads are turned off. Organize yourself and enjoy visibility 24 hours a day.

But let's also remember that organic search is responsible for an average of 53% of the total traffic. If you ignore SEO, your competitors enjoy this traffic. Most businesses cannot ignore the importance of SEO. No matter what type of company you are, whether you are a local company, selling online or you are a global company, you need to pay attention to your SEO strategy.

How does SEO work?

SEO is the process of optimizing your website to rank better in search engines. But how does SEO work?

Google uses over 200 ranking factors, which allow search engine algorithms to rank websites based on the relevance and authority of their pages. As Jason Barnard comments:

"Google strives to recommend the most relevant response from the most trusted source in the most appropriate format for its user."

To succeed in SEO, you need to ensure that your content is the most relevant result for a particular search query and that your website is considered a reliable source.

How can I find the keywords people are using to locate a business like mine?

You can't blindly jump into an SEO strategy. You need to know what people are looking for on Google in search of businesses like yours to optimize your website for these terms.

You can do this either with Google's keyword planner or other similar tools. Download the tool and enter a term that you think people would use to find your business online. You will then be served a whole range of related keyword suggestions, including their monthly search volume.

You can then use this information to shape your strategy and understand what people are looking for.

What PageSpeed result should I target?

PageSpeed is Google's measure of your website's speed, and it's important to note that it's been a ranking factor for some time.

But the question that is usually asked is, how fast should your page be? The honest answer is that you should strive to make the page speed as high as possible while making sure you know what you are struggling with. It may take an extremely intense effort to improve your score after a certain point, and sometimes you will find that your website is already performing better than the competition.

If your PageSpeed score is 85/100, it may be difficult, expensive, or time-consuming to get as high as 90/100. If all your competitors are below 80/100, there are probably more urgent priorities to focus on.

Take your competitors through the PageSpeed Insights tool and make decisions based on these results.

How long should the content of the page be?

How long is a piece of string? Honestly, there is no right answer to this question, but it is asked again and again. The content should be as long as it takes to cover the topic deep enough to rank.

But that's not too helpful, is it?

When creating content, you need to look at what is already ranked. Analyze at least the first 10 pages to understand the intent of the page and get an indication of how extensive your content should be.

But don't be obsessed with the length of the content! You should focus your efforts on creating content that responds to queries in the best possible way.

Should I focus on getting more backlinks?

When building backlinks, quality is much more important than quantity. You should never aim only at building as many backlinks as possible. Such a strategy will not bring the best results. When you focus only on numbers, the quality of links will inevitably fall. And that is the wrong way to approach this endeavor.

You need to focus on quality backlinks on a large scale, taking care never to sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn a large number of backlinks from quality and authoritative sources. However, it is also important to understand the gap between you and your competitors.

Is it true that I can buy backlinks?

The answer is definitely NO!

Purchasing backlinks is a significant violation of Google's webmaster guidelines and may result in penalties for your website. The guidelines clearly state that the following backlinks are examples of those that may negatively affect a website's ranking in search results:

"Buying or selling links that pass PageRank. This includes exchanging money for links, or posts that contain links; exchanging goods or services for links; or sending someone a “free” product in exchange for them writing about it and including a link."

Backlinks should never be bought, but only earned.

What is PageRank?

You've probably heard that backlinks pass PageRank. But what is it exactly?

PageRank is a page ranking system developed by Google founders Larry Page and Sergey Brin at Stanford University. What is important to understand is that PageRank is determined by backlinks.

We can think of the PageRank as the amount of authority, and this authority can then be transferred to other pages or websites via links (internal and external). Simply put, it is a measure of the importance of a page in terms of the quantity and quality of links that point to it.

Although Google still uses PageRank as part of its algorithm, the reality is that your focus should primarily be on earning relevant backlinks from authoritative websites.

List of services

Technical SEO

Local SEO

Franchise SEO

Link Building

Creating landing and sales pages

Social media marketing

Google Ads

eCommerce Marketing

Email marketing

Content writing

It is no longer a question of whether you will be on social networks, but the way you will be present.

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