eCommerce development services — from code to conversion

In case you do ascend sort in the column which contains numerical values in MySQL, the result of sorted values might not be the one you were expecting if that column contains one or more NULL values.

Let's say you have a column named sort whose values are set to 0, 1, 2, 3, etc. If you sort the table with ORBER BY sort ASC, you probably expect an ascending string as a result.

What often happens is that values are: NULL, NULL, 0, 1, 2, 3, etc. This means that all NULL values have an advantage as compared to integer values. This is correct because MySQL considers NULL values lower than 0.

If you wish to place NULL values after integer values, your request must be written like this:

ORDER BY -sort DESC

CDN is one of the ways how you can not only speed up your website but also provide more security and reliability. Many CDN systems offer additional functionalities which can provide many benefits to your website.

In essence, CDN systems should keep the copy of your website on several locations across the country, and to provide the same static content to a user that visits your website, from the nearest location available. The more the user is closer to the server, the website will perform better, and the content will be served much faster.

Our digital agency uses Cloudflare CDN for almost all projects as a default standard part of our services of developing websites and applications.

There are two basic ways to increase the speed of any website:

Increasing the speed of the application part

Increasing the speed of resources

Increasing the speed of the application part relates to only speeding up the functioning of the application, website code, functions, database performance, file optimization, and similar actions, which can reduce the number of resources used.

Increasing the speed of resources is related to the server, or hosting of a website. WordPress is known for using a lot of resources, so a greater amount of RAM and CPU power is required to successfully host larger websites. In case you have shared hosting, other websites on that server can pose a problem, and in case of a virtual server try to rent servers with a minimum of 4GB of RAM, so you avoid any problems in the future as your website is developed further

Keep in mind that the number of plugins and amount of content influences the performance.

In an ideal situation for each website, there should be a goal in mind while developing, after which the goals can shift as the website is modified and improved.

Companies that want to advance can not let their website stagnate. It needs to improve with them.

Of course, the decisions are made based on the size of the investment and other criteria, which, in some cases, are not ideal. Many people look at the website development as an unnecessary expenditure, and they want to make those same costs as low as possible, compromising the benefits and future income along the way.

We are not criticizing cheap website development and agencies that offer this kind of service that you can find online, but we are very critical towards bad web development. The website does not have to be expensive, but it must be well made.

No, we do not develop cheap websites!

Each website that is developed by our team must satisfy certain criteria that we assign for ourselves, and then the client's criteria.

Website development for us means good quality coding, proper semantics, structure, and architecture of the website, website speed optimization, basic code optimization, optimization of the technical aspects for browsers and better ranking on Google, signing the website for all the necessary services and security improvements of the website.

All technologies advance over time, so does the process of developing websites, standards involved, and methods used. In a great number of cases, the choice of technology can be crucial for large platforms, while for smaller presentational websites, the backend technology doesn't matter much for speed, scalability, and sustainability.

There are specific technologies that have their intended use. If you manage to utilize them in the way they were intended, the results will always be good, but in the same way, if you take any technology and you approach it in a bad way, any project can turn out broken.

The great number of clients come to us after noticing that something is wrong, and it is mostly related to the following:

Website or application has issues, poor functionality

New problems are often detected

Adding even the simplest functionalities takes a lot of time

These are just some of the examples that the project is not set up the right way. A properly functioning website should be the goal of every developer, as well to shorten the amount of time required to finish smaller tasks, allow for easy code updates, and to increase the website security.

If you are using any of the CMS solutions, like WordPress, Drupal, or similar ones, in part, you are assigned the quality that is set by the people who created said CMS systems, so the custom CMS solution is probably the best option for you if you are thinking about larger systems or platforms.

We start with your goals, not assumptions. During discovery, we evaluate your business model, integrations, and growth targets, then recommend the most efficient stack for long-term performance.

Absolutely. We handle complete migrations, including data, SEO, and integrations, ensuring a seamless transition with minimal downtime.

Depending on complexity, major projects are delivered within 2–3 months on average, from discovery to launch.

Yes. We provide ongoing maintenance, performance monitoring, and updates to keep your platform secure and fast.

Often. We work seamlessly alongside in-house or partner teams to deliver unified, high-performing solutions.

We start by analyzing your goals, business model, and growth potential — not by picking frameworks first.

Our team recommends the tech stack (e.g., Laravel, ReadyCMS, WordPress, or custom solution) that best fits your long-term scalability, performance, and maintenance needs.

Absolutely. We handle full migrations, including product data, customer accounts, SEO structure, and third-party integrations, while minimizing downtime and preserving your traffic and sales history.

Smaller projects take around 4–6 weeks, while larger eCommerce builds or custom systems average 2–3 months.

We prioritize efficiency, using clear milestones and transparent communication throughout the process.

Yes. We specialize in connecting your eCommerce platform with ERPs, CRMs, accounting software, or marketing tools.

Our API integration layer ensures that your systems share data automatically, reducing manual work and errors.

ReadyCMS is built by our own team for performance, flexibility, and conversion.

Unlike traditional CMS platforms, it’s headless, API-driven, and designed for high-volume stores. This gives you faster load times, better SEO, and full control over content.

Of course. We often collaborate with internal teams, agencies, and marketing partners.

We adapt to your workflow, maintain clear documentation, and ensure smooth communication across all channels.

Yes. Every project includes a launch and stabilization phase, followed by ongoing maintenance.

We monitor performance, update dependencies, and keep your website secure, stable, and optimized for conversion.

Yes. PWAs combine the best of websites and native apps, offering lightning-fast performance, offline access, and installable experiences directly from the browser.

Definitely. Our architecture and hosting recommendations are built for growth.

We use caching layers, CDN distribution, and scalable infrastructure to ensure stability even under heavy traffic.

Yes. We can step in as your development partner, transforming your existing Figma or XD designs into pixel-perfect, fully functional websites that perform just as well as they look.

We do — often. Many of our long-term clients began as startups.

We help them scale efficiently by choosing the right technology early, so they can grow without rebuilding everything later.

That’s our specialty. From custom CRMs and internal dashboards to SaaS platforms and automation tools, we design and develop systems built entirely around your business logic.

Performance is integrated into every phase.

We optimize images, code, caching, and server-side rendering, and structure content for perfect SEO indexing from day one.

Yes, as long as the codebase is accessible.

We’ll perform a technical audit, identify risks or performance issues, and create a plan to stabilize and improve the project without starting over.