What we do

We build eCommerce websites and help them grow

Since 2015, we’ve worked with eCommerce brands on new websites, improvements to existing stores, integrations, SEO, paid media and CRO.

Sometimes the problem is the platform. Sometimes it’s acquisition or conversion. We focus on what the business needs next instead of forcing every engagement into the same service package.

We combine CRO + UX, engineering, and performance marketing to build an outcome-led roadmap, then execute with clean code, measurable experiments, and integrations that don’t break under scale.

10+

Years of experience in the digital and eCommerce industry

250+

eCommerce projects completed with proven results

5M €

Managing Over €5 Million GMV for our clients in the last 4 years alone

€200K+

Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns

Creative Brackets is an eCommerce growth agency founded in 2015, operating through Creative Brackets DOO in Belgrade, Serbia and Creative Brackets AB in Gothenburg, Sweden. We build and improve eCommerce websites, then support them with integrations, SEO, paid media and CRO when those are the next priority. We manage over 100,000 SKUs and have contributed over €5 million in client GMV over the past several years. The agency is a certified Google Partner and holds a 5.0 rating across Google, Facebook, and Trustpilot. Published results include: Prodavnica Alata, 13.7x ROAS on Google Ads; AlekPharm, 3.73x ROAS; Panagro, 77% organic traffic growth. Creative Brackets was founded and is jointly led by Miloš Lukić and Marko Platanic.

Our founders

Our Core Strengths

Everything eCommerce Needs to Grow

Digital-first thinking. Technology-driven execution. Always focused on driving online sales and customer satisfaction.

eCommerce Expertise & Performance

Conversion rate optimization

Payment & shipping integrations

Scalable storefront design

We craft fast, scalable eCommerce experiences that are optimized for sales, usability, and long-term growth.

Custom Development & Integrations

CMS & API-first platforms

ERP, CRM & B2B connections

Tailor-made functionality

We integrate your store with the tools that run your business-clean code, custom logic, and rock-solid infrastructure.

Marketing & Growth Support

Social media strategy & community building

High-ROI paid advertising

Data-driven SEO & analytics

We blend performance marketing with strategic insights to drive traffic, engagement, and revenue growth.

Passion & Partnership

Dedicated account management

Ongoing optimization & support

Collaborative transparency

Your success is our mission. Our team acts as an extension of yours, committed to continuous improvement and partnership.

What we believe / How we think

Clarity first, then execution

A few principles that show up in every project we ship.

Define the goal before the plan

If success isn’t measurable, "progress" becomes noise. We align on outcomes early.

Strategy is a set of decisions

We make clear tradeoffs on audience, positioning, and priorities, so execution stays focused.

Systems beat one-off deliverables

We build repeatable frameworks your team can run, across design, engineering, and marketing.

Execution should be practical

No fluff decks. Outputs are built to ship: messaging kits, roadmaps, and usable guidelines.

Life inside Creative Brackets

Work with people who love what they do

Our culture is built on trust, collaboration, and a shared passion for improvement. We believe in giving everyone room to grow, freedom to explore, and guidance to succeed. At { Creative Brackets }, you’ll be part of a team that values ideas, not titles.
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Creative Brackets Team Initials
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Branko, Creative Brackets team member
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Creative Brackets Office Library
Creative Brackets Office Library
Creative Brackets team outdoor event
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Creative Brackets Developer
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Creative Brackets branded stickers
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Creative Brackets Team Crew
Creative Brackets Office
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Creative Brackets Lead Developer
Creative Brackets Wall
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Creative Brackets Office
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What do we value?

Great collaboration

Our culture is built on collaboration, transparency, and accountability. We believe that great work happens when people feel respected, empowered, and united around a shared vision.

Respect the people you work with

We respect personal time and celebrate team wins, because happy teams build great results.

Honor the client-company relationship

We value open, respectful partnerships, whether you're nearby or on the other side of the world.

Transparency at all times

We believe in open communication and shared clarity to build trust and ensure success.

Responsibility & reliability

We own our work and our results. Every team member is committed to growth and accountability.

Awards

Recognition

Independent recognition from industry awards and directories. Each badge links to the published award page.

Industry presence

Events, talks, and community involvement

From university lectures and design weeks to EU-backed programs and hackathons, we contribute to the digital and eCommerce community beyond client delivery.

CEEC Conference @ China

[2024]
CEEC Conference @ China

  • ReadyCMS founders participated in the 2024 China-CEEC Conference on Industry-University-Research Cooperation and Exchange, held in Nanjing, China, from September 10–14, 2024. The conference focused on strengthening cooperation between China and Central and Eastern European countries through business, technology, research, education, and innovation exchange. As part of the event, Miloš represented the ReadyCMS ecosystem and participated alongside international companies, institutions, universities, and cooperation partners. The conference provided an opportunity to connect with representatives from China and the CEEC region, explore international collaboration opportunities, and position ReadyCMS within a broader innovation and technology cooperation network.
Business Angels Summit @ Sarajevo

[2023]
Business Angels Summit @ Sarajevo

  • ReadyCMS was presented at Business Angels Summit 2023 in Sarajevo, a regional event dedicated to connecting promising startups with business angels, investors, mentors, and startup ecosystem leaders from the Western Balkans and Europe. As ReadyCMS founders, we participated in the summit to pitch our vision for a conversion-first eCommerce CMS built for growing online businesses and digital agencies. The event gave us the opportunity to introduce ReadyCMS to the regional investment community, present our business model and market potential, and exchange ideas with investors and founders focused on building scalable technology companies.
Wolves Summit @ Vienna

[2023]
Wolves Summit @ Vienna

  • Wolves Summit is a renowned international conference gathering startups, investors, and industry leaders from around the globe. It provides a platform for networking, innovation, and collaboration in various industries. At Wolves Summit 2023, co-founders of Creative Brackets showcased ReadyCMS as innovative e-commerce solutions. We look forward to connecting with fellow professionals, exploring new opportunities, and contributing to the spirit of innovation that defines this event.
Speakers @ BEST 2019

[2019]
Speakers @ BEST 2019

  • Best Design Week invited us as speakers and workshop leaders. Best Design Week is local design and branding seminar that will be held this year, for the ninth time in a row, in Belgrade. Event will last from May 18th to 25th and it’s organized by the Association of European Students of Technology – Belgrade.This year, we got invited to participate as a company which is both exciting and a great opportunity for us to give something back to the community, share our knowledge, experience and tricks of the trade with young minds that will attend the Best Design Week workshop.
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Collaboration, partnership, career

Collaboration, partnership, career

All for one, one for all!

Do you want to join us or partner with us? Check the following resources:

Career

Employment

Internship

Partnership

Latest from

our blog

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Cheap web development can seem cost-effective at first, but hidden issues like poor performance, technical debt, security gaps, limited scalability, and unreliable support often make it more expensive over time.

How server architecture impacts SEO and site speed

Server architecture plays a major role in SEO, site speed, and e-commerce performance. This article explains how CDN, caching, database setup, search infrastructure, scaling, and rendering strategy affect Core Web Vitals, user experience, and conversion stability.

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