Every idea starts with good research, and so does our design process. We establish goals, audience, and the way to tell a story.
Great design is not just pretty and trendy. It's also moving and makes you fall in love with it.
No matter how beautiful it is, if you can't use it, what's the point of having it, right? We make sure that this never happens.
Let us guide you through the process of
Designing a website
Example: A client told us that he needs a new website for selling products and a presentation website for his company
We always start by asking a couple of questions, just to get an introduction and more info about a company, its people, ideas, and goals. This phase is important for setting the base of the project, as well as understanding the goals and the client’s ideas.
Research and analysis
Research can be anything from getting analytics insights, social demographics, reading comments, reviews, or talking to people. Looking at the competition and gathering valuable information to create a strategy to improve the business is the goal at this stage.
After enough data and insights, we are starting with the implementation of the strategy in the form of sketches, mockups, prototypes, and design. For complex websites, we always start with a simple sketch where we only talk about functionalities. Afterward, we make everything beautiful with great design.
Iteration is something we talk about a lot in our digital agency. We always say that you cannot move forward without making improvements and updates - different iterations of a project. In this case, iterations always mean an upgrade to something better. It can be one section of the page or a single button.
Frequently asked questions
Are you doing car branding?
Yes, our team has successfully created the design and branded cars and busses for our clients.
Which software are you using to create a logo design?
To show the client the design solution in the best possible way, we use InVision.com, which gives us the option to create prototypes for websites and mobile applications.
Why do a lot of brands favor blue color?
- The milder blue color is refreshing and inspires a friendly mood
- Lighter blue color attracts and can inspire creativity and productivity
- Darker blue color can point to strength and reliability
- Muted blue color can look old, thus inspiring respect and reliability
What is the book of brands, or the book of graphic standards?
The book of brands, or the book of brand identity, contains guidelines and main design attributes of a brand.
The book of brands can contain the following elements:
- Colors and guidelines for the use of color
- Symbols and usage rules
- Sentences, slogans, and other textual content which can be an integral part of the brand
- The general look and esthetic rules which must be followed
- Image view rules and what they must contain
- Proper usage of a logo and how not to use it
- Rules for vehicle branding and printed material
The book of brand graphic standards can be both printed or digital. What matters is that every member of the company's creative department must be familiar with the rules mentioned in this book, because this is the only way to secure consistency and the feeling of the brand.
It is December, New Year is approaching fast, and the holiday show is playing on TV. At one moment, the show is interrupted with a commercial in which we can see some snow, a family, a cheerful and recognizable song, and a truck with a Coca Cola writing on the side. Even before the commercial takes off, we already know the brand in question. This is the brand recognisability we are talking about.
How much does logo design cost?
Logo design falls under brand identity design, one of the most important elements of recognisability, and as such, the approach to logo design must be taken seriously, regardless if we are designing a logo for small or big companies.
While designing a logo, it is required to take the client's wishes into account, but it is also very important to understand there are several different sciences to apply here. The science of color, esthetics, and communication values are some of the examples.
It is a good practice to create the book of the brand along with designing the logo, which can help you later when you start to define the direction or design for either printed or digital material in the form of banners, social media posts, etc.
The design of the logo depends on the demands and size of the project. Our goal is to create a striking logo, perfect for your business. Our agency will offer you 3 starting suggestions, from which you will choose one for the main direction, which will be perfected further.
Areas of expertise
Web application design
Promo & company material
Every great brand starts with a great
Take a look at some of our previous work:
Let's do the work!Contact us
"Design is not just what it looks like and feels like. Design is how it works."
- Some guy that created Apple :)