Design & UX

Yes, our team has successfully created the design and branded cars and busses for our clients.

To show the client the design solution in the best possible way, we use InVision.com, which gives us the option to create prototypes for websites and mobile applications.

1. The milder blue color is refreshing and inspires a friendly mood
2. Lighter blue color attracts and can inspire creativity and productivity
3. Darker blue color can point to strength and reliability
4. Muted blue color can look old, thus inspiring respect and reliability

The book of brands, or the book of brand identity, contains guidelines and main design attributes of a brand.

The book of brands can contain the following elements:

1. Colors and guidelines for the use of color
2. Symbols and usage rules
3. Sentences, slogans, and other textual content which can be an integral part of the brand
4. The general look and esthetic rules which must be followed
5. Image view rules and what they must contain
6. Proper usage of a logo and how not to use it
7. Rules for vehicle branding and printed material

The book of brand graphic standards can be both printed or digital. What matters is that every member of the company's creative department must be familiar with the rules mentioned in this book, because this is the only way to secure consistency and the feeling of the brand.

Example:

It is December, New Year is approaching fast, and the holiday show is playing on TV. At one moment, the show is interrupted with a commercial in which we can see some snow, a family, a cheerful and recognizable song, and a truck with a Coca Cola writing on the side. Even before the commercial takes off, we already know the brand in question. This is the brand recognisability we are talking about.

Logo design falls under brand identity design, one of the most important elements of recognisability, and as such, the approach to logo design must be taken seriously, regardless if we are designing a logo for small or big companies.

While designing a logo, it is required to take the client's wishes into account, but it is also very important to understand there are several different sciences to apply here. The science of color, esthetics, and communication values are some of the examples.

It is a good practice to create the book of the brand along with designing the logo, which can help you later when you start to define the direction or design for either printed or digital material in the form of banners, social media posts, etc.

The design of the logo depends on the demands and size of the project. Our goal is to create a striking logo, perfect for your business. Our agency will offer you 3 starting suggestions, from which you will choose one for the main direction, which will be perfected further.

We do both — and more.

For many of our clients, a website redesign is just the beginning. We often extend our work into full brand identity systems: from logo and color palette to digital and print guidelines. That way, your brand feels consistent and recognizable across every channel, both online and offline.

Absolutely.

Not every redesign means a rebrand. If your logo and colors already work well, we focus on improving usability, layout, and conversion flow, keeping the essence of your brand intact while giving it a fresh, modern edge.

Design is not a guessing game for us.

We rely on user data, analytics, and behavioral insights to guide decisions. Each layout, interaction, or visual choice is tested against how people actually use the product. The goal is simple: design that not only looks better but also performs better.

Yes, and we love that kind of work.

Packaging is often the first physical touchpoint of a digital brand. We design labels, boxes, and product lines that align with your visual identity. Whether customers see your ad, website, or product on a shelf, it all speaks the same design language.

Think of UX as the experience and UI as the expression.

UX (User Experience) defines how people navigate, what they feel, and how easily they reach their goal.

UI (User Interface) turns that structure into visuals: color, typography, and movement.

Together, they shape how your brand feels in digital form.

It depends on the scale and goals.

A logo project might take two to three weeks, while a full e-commerce redesign could span a few months.

We prefer thoughtful timelines, because great design isn’t rushed, it’s refined. Each stage (research, design, testing, and feedback) has its own purpose and attention to detail.

Yes. Collaboration is part of our DNA.

We frequently design for teams that handle development internally. We provide all the assets, specs, and design systems your developers need for a seamless handoff. Our focus is on clarity and performance, not control.

We adapt to the project.

Some clients already have strong design systems — we refine and extend them. Others need one built from scratch, tailored to their goals and technology stack.

Either way, we document everything for future scalability and consistent growth.

A brand book (or book of graphic standards) defines how your brand behaves visually and verbally. It includes your logo rules, colors, typography, voice tone, imagery, and more.

This guide ensures your brand always “sounds” and “looks” like itself, whether it’s a business card, an Instagram post, or a product label. It’s the blueprint for consistency, and consistency builds trust.

Every project is priced based on complexity, deliverables, and the level of strategy involved.

A logo can be done quickly on its own, but when paired with a full identity system, brand book, and applications, it becomes a long-term investment in recognition and credibility.

We don’t design logos; we design first impressions that last.

We do. But responsibly.

AI helps us accelerate research, ideation, and visualization, but every final design is still human-made. Technology enhances our process; it never replaces creative thinking or design intuition.