Social Marketing | Social Management | Social Marketing Agency

Our

Social Media Marketing services

You can use our social media promotion services for any of the social media platforms listed below. If you want to learn more about our services, simply click on the links below and/or schedule a free consultation with one of our digital marketing experts.


Facebook

With over 2 billion active users per month, you are guaranteed to reach your desired audience via Facebook. Use the leading social media platform to grow your business.

Instagram

A picture is worth a thousand words. Use one of the most interesting social media platforms that over 60% of people use to discover new products. Start building your audience today.

Twitter

Increase your brand awareness through Twitter. Twitter has over 330 million users and is used by all age groups, from 18 to 64 years old. Build trust and relationships through this trusted social platform.

Developing brand awareness

Developing brand awareness

Increasing the number of followers on social networks will help you increase your recommendations as well. Our social media marketing services will help you increase the number of followers from relevant target groups. We will ensure that your followers match the demographics, interests, and behaviors of typical customers.

Build relationships and communities

Build relationships and communities

When you establish a strong connection with the audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your posts. The more engagement you have, the stronger your connection with the audience.

Increasing the number of customers and sales

Increasing the number of customers and sales

Increasing traffic to your website will directly affect potential buyers and sales. Therefore, this service is best matched with our social media advertising services, where we focus on developing social media advertising campaigns that direct a large amount of traffic to your website. To increase the number of conversions, we can use the "retargeting" plugin.

Let's go back to the basics

and talk about social networks in today's world


Social networks have taken over the world. The number of social media users has grown to over 4 billion (which is twice as many as in 2015). On average, people have at least 8 different social media accounts - and use them often! More than half of monthly Facebook users use it every day, according to some of the latest data. The number of people using social networks, however, is not the only thing that has changed. The way people use social networks has also changed! They were created as a way for friends and family to communicate, but in the meantime, they have become much more than that.

In today's world, the main purpose remains to interact with friends and family, but it is also an opportunity to connect brands and consumers or potential customers. Take a look at these recent statistics. 71% of consumers who have had a positive experience on social media with a brand are likely to recommend it to other people, and 21% of consumers are more likely to buy from brands they can reach on social media. Social networking platforms have also started to be used as e-commerce platforms.

What is
social media marketing?


Social media marketing is the use of social media to increase brand awareness, build a base of followers, encourage traffic to the website, and ultimately - increase sales. Social media marketing for small businesses and entrepreneurs allows them to establish their brand and online presence on platforms where their target audience is already located.
That all sounds very tempting, doesnโ€™t it? So where to start? Some of the social media platforms you can use for this are Facebook, Instagram, Twitter, LinkedIn, and/or Pinterest.

It is important to know that marketing on social networks consists of two parts: organic campaigns on social networks and paid advertising services on social networks.
The best way to decide how to set up your social media marketing plan is to first decide what your business and marketing goals are and what you would like to gain from social media marketing. Weโ€™ll talk a little more about that below.

Social cta

Is your goal to have

a fearless but attractive brand?


Marketing will bring you customers, and your brand will keep them.

How can a social media marketing campaign help your business?

Think about the number of people we have said use social media. Social networks continue to grow, and on these platforms, you will surely find a large part of your target audience. Social media marketing helps you put strategic content and/or ads in front of potential audiences where they are already and spending their time. This gives your business valuable and targeted exposure. When you use social media marketing effectively, you maximize "reach," website traffic, and conversions.

Is your activity on social media platforms important for business?

If you've been using social media for a long time, you've probably noticed the brand posts you like. Your target audience is no different and they get in touch with the brands they trust. But how do you build that trust between the brand and the consumer?
This is where social media marketing comes into play. This specific method of digital marketing aims to increase brand awareness and establish trust in brands by building a strong presence on social media.
But how important is social media for a business like yours?
Let's look at the following statistics:

66%

Of Facebook users say they follow some of the brands on this social platform.

74%

Of Facebook users state that they check their Facebook accounts every day.

83%

Of Pinterest users reportedly made a purchase based on the content they saw with brands on Pinterest.

90%

Of Instagram users say they follow some business on this social network, which also means that Instagram users want more interaction with the brands they like.

53%

Of users say they bought a Product they discovered via Twitter.

What to do and what not to do in the
world of social media marketing?

Things not to do:

Do not target large and undefined user groups

Do not post sparsely

Don't use random hashtags you come up with on the spot

Do not leave inquiries in private messages unanswered

Donโ€™t continue to post without measuring audience engagement

Never leave the "bio" section blank or with non-existent links

Don't think that your efforts on social networks are separated from the bigger strategy of digital marketing on other channels

Do not make uninformed decisions that are not based on accurate data

Don't post content without the exact goal you want to achieve

Do not repeat the same content and always try to stay fresh

What to do:

Make frequent reports to gain insight into important information

Set short-term and long-term goals

Promote other marketing channels when needed

Optimize your โ€œbioโ€ and โ€œaboutโ€ sections

Test the content you post to see what works best

Use your posts to achieve the set goals and solve the main problems

Respond quickly to all inquiries and comments

Research your hashtags in advance and use the most effective ones

Create a calendar of posts with scheduled posts

Create a unique avatar for your profile

Always add an ALT description to posts on Instagram

Frequently asked questions

about social media marketing

Below you can find the most frequently asked questions that we get related to social networks, advertising, and marketing.

Advertising on Google or Facebook?

Both platforms can have a big impact on recruiting and bringing in new customers but they are very different fundamentally.


A user who came to your website via Google Ads was looking for a specific service or product at that time. By responding to that request, your website appeared in the search results as a paid advertisement, and you responded directly to that request.


Ads on Facebook and Instagram work differently. You are the one who is looking for customers by creating campaigns, announcements, and other actions, even though they may not be looking for you at that moment. Many go to social networks to just kill time and are not in the mood for any offers.


Of course, remarketing helps you a lot in this, to the extent that your ads may appear to someone within a few seconds of looking at a service or product that you, or others like you, offer.




Is it true that Facebook forged statistics?

Many articles on the Internet just confirm that Facebook has falsified statistics for video views, even up to 900%, to be able to match YouTube and show that this functionality is not insignificant.


We get a lot of questions on this topic and we are not sure if all the views that we can all see as administrators in the Business account are true. We need to understand that Facebook, like Google, is an advertising platform and that their business survives on the profits they have from campaigns and hope that analytics does not lie to us.


What can be done about it?


Stay calm and do not be paranoid. No, everything is ok.


What is the practice in our agency is to create as many different ways to track conversions, optimize results, and at all times make sure that your investment is spent to improve your business.

Do social networks affect SEO?

Although Google has stated that it does not take into account the number of page shares of your website, social networks affect search engine optimization differently.


Google, Bing, Yahoo, and other search engines display search results by relevance. The more relevant a page is to a keyword, the better the position of that page.


The relevance of a particular page and website is viewed in many different ways, but one of them is website visits, and the more your website is visited (because you attract visitors from social networks), the chances of being better ranked are higher.



What is the best time to post?

It all depends on your audience. When they expect to see your post, what territory you are in, are there any special events that day, etc.


Social and other events can significantly affect the timing of the announcement. A good example is the holidays, and a lot of social network users may expect announcements, thank-you notes, bap discounts at that time, and for that reason follow events more closely and visit their favorite social platform more often.


The best way to determine the exact period, the hour in which you should publish may also depend on the target group. Are they people who go to work, are they younger, older people, people who have just finished a certain movie in the cinema and the like.


Of course, to determine the best period, it is necessary to look at analytics. We, as a social media management agency, use several tools to help us analyze your account and determine the exact period in which you should post.




How many posts per week should be uploaded to social networks?

While this is one of the very common questions everyone struggles with, try answering the following questions yourself:


- Is quantity or quality more important to me?


- How many relevant posts can I have per week?


- Are all posts equally important to me?


- What types of information do I want to provide to followers?


- How many posts are expected of me?


You may not be able to give answers to all these questions, but what we can tell you is that very often we see brands, companies, individuals who spend time creating posts that aim to satisfy them, and not their followers.


In this online game, anything is possible but what you will hear from us are always recommendations that aim to improve your business or your brand, because that is our job and that is why we are here.








Does my name have to be the same on all social networks?

Yes, and here's why.


Your brand name, personal name, or company name is always the same, regardless of the language in which you pronounce it. If you had a different name every time you introduced yourself, it would further complicate things and confuse everyone around you.


The recognizability and memory of your account also play an important role. By having the same account name, you make it easier for everyone to find and remember you.


In case the name you want is busy, try adding a character that will not distort the name you originally wanted.




Do I have to have a social media account?

Of course you don't have to, butโ€ฆ


If you want to build a brand or have your own business, social networks can help you achieve business goals, especially since too many services rely on data from social networks as well as some of the well-known communication channels. If you are not sure that social networks can help you in your work, it is best to consult with someone.


The best way is to determine the two social networks that are right for you to start with and get started with them. If you need help and want to hire someone to run your social media profiles, we can help.



How much do 1.000 followers on Facebook cost?

If we were to create a campaign for your brand, from previous experience we can say that the standard price of one Page Like on Facebook is 0.06 EUR. The price of 1.000 followers would be 60 EUR in that case.Of course, it all depends on the account itself, the industry, and other parameters.


Of course, it all depends on the account itself, the industry, and other parameters.

What is the average cost per click for the website?

Facebook and Instagram are two separate networks and must be viewed as such. What we can conclude from the experience so far is that the average price of a click to the website from the Facebook campaign is 0.01 - 0.1 EUR depending on the industry. The price of a click on Instagram is generally higher than the price of a click on Facebook.

List of services


Content creation

Interaction with fans

Quality targeted Facebook campaigns

Daily posting

Daily Twitter updates

Answers to mentions

Daily communication with fans

Tracking other relevant brands

Posting on your LinkedIn business page

Interaction on your business page

Targeted LinkedIn campaigns

It is no longer a question of whether you will be on social networks, but the way you will be present.

Creative Brackets Social Marketing

Our expertise

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SEO


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