SEO is a long-term, cost-effective marketing strategy that aims to access new leads and compete with big players.
WANT TO BE THE FIRST?
in organic search results
Using every tool at our disposal, whether it is on-page SEO, off-page SEO, or organic link building, our colleagues will improve the ranking of your website. We will guide you through the entire process and explain how our SEO experts will work on the project to achieve the best results in search engine optimization.
Technical SEO is what most people think of when they think of SEO. It contains different approaches to the technical implementation of website updates. This includes, among other things, code ordering, HTML markup, and optimization for mobile search engines, as well as optimization of website loading speed.
Local SEO is the process of optimizing a business, product or search location-specific service. Google (and other search engines) uses a user's location based on their IP address (for PCs) and geolocation (for mobile devices) to decide which results to show them. So, when someone performs a local search of a dentist, car wash, or locksmith, the search engine will display local businesses relevant to their current location.
Franchise SEO is a broad term characterized by several strategies and tactics to improve search visibility for franchisees. This may include the use of local SEO tactics to rank individual franchises, as well as the creation of ranking content. Creating a successful SEO campaign for a franchise business requires a holistic approach because the content must be managed on several platforms. This includes the franchise website, social networks, Google My Business, and any other platforms in use.
Link building is the practice of building one-way links (also known as "backlinks") to a website to improve visibility. Common link-building strategies include content marketing, email marketing, and the like. It is a very important element of digital marketing.
Onsite SEO refers to the quality and relevance of website content. It includes authority and quality of content, cross-linking of pages, SEO for images, etc. Onsite SEO is considered one of the simpler aspects because you can more easily create and edit all these elements within your website.
Offsite SEO refers to the development and management of links that come to your website from other websites. This part of the SEO campaign involves assessing the quality and variety of links to remove "toxic" links and create new, healthy links to your website in a natural way. It may also involve generating reviews and mentions on other websites within the same industry.
Our process for reaching #1
Research and analysis
After collecting valuable information from you, we are involved in detailed research of the current SEO state of your website, as well as competition for various search engines (Google, Bing, etc.). SEO analysis is conducted on and off the website, including research into the potential for obtaining “healthy” backlinks.
The strategy is performed according to the plan we have previously agreed on with you and we are creating a long-term strategy for SEO optimization. Improving the SEO status of your website includes not only working on it but also working on social network accounts and brand marketing in general - which is part of the SEO marketing package.
We will ask you to create or share with us your accounts so that we can examine everything and prepare for execution per the SEO plan we have created. In most cases, this involves working on multiple platforms with different search engine optimization strategies.
Once we gain a good enough insight into the current situation and access to everything we need to work, our SEO managers will start optimizing and improving the SEO situation while carefully monitoring the changes in the rankings.
Depending on your website, it may take a short or long time for search engines to position you according to the changes we make. We know from experience that the technical changes you make on the website translate fastest into tangible results. Technical changes are part of our reports.
Search engines refresh the ranking of your website daily and we can always notice new changes. SEO consists of constant improvement, knowledge, and staying ahead of the competition.
Do you know what problems your website has?
Before you decide how much to invest in SEO optimization, you need to know what is preventing your website from progressing on search engines. Our analysis will show how well your website is optimized for the main keywords and will detect errors in the main optimization factors that hinder better ranking.
Why we use SEO tools
and the reasons why they are so important
You have probably noticed that the internet is crowded with the terms “Best SEO Tool”, “Rank Tracking” or “Keyword Density Check” and there is a very good reason for that. SEO tools are very important, almost as much as the person using them.
We choose the best tools
Every SEO agency has different methods to achieve the same goals. Our agency is focused on building the right team for the job, and as much as we invest in the team, the same amount goes into choosing the right tools. We have found success in selecting several of them, offline and online tools, to help us evaluate, modify, and track search engine ranking improvements.
Because SEO relies on knowledge
There are a few leading search engines you've probably heard of, but there are a number that you probably don't know about. All search engines evolve and change the way they rank your website taking into account social media presence, traffic, backlinks, content, and so on. Many of the tools we use help us to educate ourselves and always be of great benefit to our clients.
Understanding the process and staying up to date with events, as well as knowledge used in the right way, is a sure path to success.
Grow your business
to its full potential.
SEO doesn’t have to be that mysterious
Search engines are more sophisticated today than ever, but that doesn’t mean SEO services have to be so mysterious and complex. As a trusted marketing partner, we can help you understand why SEO is becoming increasingly popular and create the right plan that generates tangible results.
What can SEO do for your business?
SEO will help your website rank better on the popular search engines Google, Bing, and Yahoo. By ranking for the right keywords, you target a group of people that you bring to a page specifically designed to improve sales. By increasing the traffic on your website, you will get better sales of products and/or services and overall business improvement.
What does a successful SEO campaign look like?
SEO puts your business in front of potential customers by increasing your visibility on search engine results pages (SERPs). People are already looking for solutions on Google and Bing. We'll help you show up high in search results, turn your target audience into visitors to your website, and thus into potential customers.
How much does SEO cost?
Prices vary depending on the strategy and the resources required, and we have divided them into different packages. For small businesses with a local strategy, our package services start at € 350. We will work with you to tailor SEO to your goals. We suggest that together we create a budget for SEO with the expected results so you can see what kind of budget makes sense.
is the number of words of the average length of the content of articles in the top Google position.
of SEO experts think that the title and "title" tag are the most important SEO elements.
of search terms contain four or more words.
of Generation Z and millennials want a visual search more than any other type of search.
of all voice search responses come from a “featured snippet.
What do our SEO services include?
Keyword research and competitor analysis
Technical SEO services that ensure that search engines can index your website
Onsite SEO optimization for CTA placements and increased engagement
Content strategy, planning, creation, and publishing
Monitoring analytics and setting goals
Tracking rankings and modifying campaigns
Monthly reporting that analyzes the impact/progress of the campaign
Building backlinks - getting quality backlinks from related websites and online resources to increase the authority and exposure of your website
Google Penalty Removal
Mobile search optimization
Voice Search Optimization
It is important to single out
What to do:
These few items have been taken from the list of SEO guidelines to work together to understand how Google and other search engines work.
Google's ranking algorithm includes more than 200 factors, but these guidelines will help you understand the basics.
We include keywords that are relevant to the page. In other words, the keywords used in your content should refer to the title of your page. Search engines will check the consistency.
The metadata description must be representative of the page content. It is also important to include keywords because they will appear in bold in related searches and attract the attention of potential visitors.
Let other websites lead to yours, but don't link back to them! Google does not like the exchange of links. They want to see websites that earn links because the content is useful to users, not because the webmaster owns a network to trade links.
Be present on the biggest social networks. It's important to update your profiles regularly, interact with other users, and post new content from time to time. Social media is a powerful business tool when used wisely.
We will use search terms with multiple keywords. Such searches with more keywords give them greater specificity. As a result, these keywords have a clearer search intent and also have less competition. So instead of targeting a keyword like "microphone," try something like "what kind of microphone is best for music."
A few tips from us
What Not to do:
Don't put all keywords on one page. Instead, make sure you use specific, relevant keywords on each page. This will help prevent your pages from competing with each other for ranking, and it will be clear to search engines and visitors what it is all about.
Don't use too many keywords or unnatural phrasing. Keywords should be included naturally in the content. If the content of the page doesn't make sense to you, other users (as well as search engines) will probably notice the same.
Don't ignore criticism. Even if they seem untrue to you, it is important to respond to every comment, whether negative or positive. Those who search do not know the context, but they will see how you treat satisfied and dissatisfied customers.
Don't panic if you notice that your website's ranking is declining. There is always an explanation for any variation in ranking, and it can be as simple as Google testing an algorithm update.
Do not make any significant changes without consulting an expert and avoid any assumptions. Let an SEO expert help you define and maintain a strong SEO strategy that will help you in your overall success.
Answers to Search engine optimization questions
In search engine optimization, competition analysis is important as much as the work you need to put into improvements.
SEO would not exist without competitors and for this reason, being able to rank on the first page on Google, Bing and other search engines is not just satisfying for you as a client, but it’s mandatory.
Users trusts Google and search engines that they show best results they can according to the information they have. This is probably why 90% of users are only looking at the first page of Google results and most of them find what they are looking for in the top 5 results.
Improving the rank of the website through SEO doesn’t involve just the work on the website. We need to show to search engines that your website, brand or product is exactly what they are looking for based on social networks, popularity, visits etc.
What are the most important Google ranking factors?
A common question people ask is how to rank better on Google or what influences their ranking.
The ranking factor details are hidden within the Google algorithm and they decide how visible a page is and what its position is within the search results. There are reportedly over 200 such factors.
Due to the change in the way people search, the SEO strategy is also changing. The search results are greatly influenced by the device, location, and user search history. What a person sees in the first position of the search, someone else can see in the 4th position, and a third person may not find the required result on the first page. While ranking is a good indicator of performance, it is important to consider the aforementioned impacts as well.
What is a technical SEO website audit?
Technical SEO website audit serves to find problems within the website from a search engine perspective and provides recommendations for corrections. The audit searches for problems related to the website itself, but also for backlinks that may be a problem in the ranking.
There are many elements to analyze when performing a technical audit, as the data is compiled from multiple sources.
How to find the best SEO strategy?
There are a few important rules to follow to have the best chance of ranking well for the selected keywords.
You may have heard experts say that content is most important when it comes to SEO strategies and they are essentially right. Quality content that contains the desired keyword and its variations, while satisfying the user's intention, is often associated with better ranking.
But the content alone is not enough. Backlinks are also a very important factor, but they are only useful if the link is thematically related and if the reputation of the domain it comes from is good.
Another factor you should pay attention to is on-page optimization, which we talk about more in the answer to this question.
Then, there are the technical details. You need to make sure that the website has a good architecture, clean navigation, and internal linking - not only because of the search engines but also because of the users themselves.
Why does SEO take time to start showing results?
An SEO campaign needs time to succeed, as there are no simple ways to cheat the system anymore. Search algorithms have become more advanced with an emphasis on delivering the most relevant and best quality content to its users based on their search keywords.
To do a successful search engine optimization before, all it was required from you is to fill the page with the focus keyword and use as many links as possible. This way of doing SEO would return good results. Today, things have changed drastically, and applying this type of strategy would do more harm than good to your website rankings.
Where are keywords applied?
Excessive use of keywords can be bad for an SEO strategy and you should not unnaturally use them. In general, the keyword for which you are optimizing the page should appear in the title, the first paragraph of your text, within the H2 tag in the form of a question, as well as somewhere in the rest of the content.
How is keyword research conducted?
When researching keywords, it is first necessary to find some suitable tool. The most common choice is Google Keyword Planner, but no matter which keyword research tool you choose, the next step is to ask yourself which topics cover your business or the product you are selling.
Start with the broadest topic to make it easiest to make a list of potential keywords, from which you will later extract a few as needed. You may find that words with a certain search volume generate the most organic visits, so you decide to exclude the others. You may be looking for keywords with the least competition to rank without much trouble. When you start researching across broader topics, you leave yourself the option of choosing the most optimal words for your needs.
How is SEO changing?
SEO is constantly changing and that is natural. Whether it's a change in search engine algorithms or the way users search, all of these developments need to be adjusted quickly. Otherwise, you risk large losses of organic traffic.
The biggest change lately is putting the focus on mobile devices. Most searches recently are performed via mobile devices, and this trend will continue to grow in the coming period. The importance of this change is supported by the introduction of page loading speed on mobile search engines as a ranking factor. Please make sure that you have no problems viewing the pages of your website via mobile devices.
Does blogging positively affect SEO?
Blogging is an extremely effective way to improve your SEO performance and rank for your desired keyword. By writing quality and extensive blogs, it will be easier for you to cover the desired keywords within the industry you are in.
Does redirection affect SEO?
Redirects are an integral part of linking content within your website. Thus, 301 redirects transfer 90-99% of the link value to the redirected page. If you move some content through several different pages and all redirects are still active, you will probably sacrifice a small part of the link value and load speed. It is always a good idea to remove all unnecessary intermediaries.
However, not all redirections are the same. 301 redirects, in which the page moves permanently, are the most favorable for SEO. As we mentioned earlier, they convey as much as 90-99% of the link value. 302 redirects, which indicate a temporarily redirected page, reportedly lead to higher losses. "Meta refresh" are redirects that take place at the page level, not the server itself. These redirections are most often associated with the text "If you are not redirected in five seconds, click here." Meta refresh conveys part of the link value but is not recommended as part of an SEO strategy. Avoid them whenever possible.
How is link building done?
Internal links are built to take advantage of the values of your links. Such links are built by linking between the parties within the same website. We will use this page as an example. The authority of this website is strengthened by links from other pages of the same website, which have SEO for the topic.
Note that you link pages that are already authoritative and well ranked. Do not overdo it with the number of links from such pages, because there can be negative consequences. Once you've determined the page you're going to link to, find the text that best matches the main keyword. You can then create a link.
Building external links is the process of finding links to your content from other websites. Think about who would like to link to your website. These are usually people from the same area or area similar to yours, who will find the informative content you have useful.
There are different methods when it comes to building external links, but basically, this path will look like this: find the pages that will benefit your content, find out the contact information of the authors or administrators of the above pages and then ask them to link to your valuable resources.
What is link equity?
Link equity often referred to as "link juice", is the effect that a link transfers from one page to another. Before the introduction of "nofollow" links, each link had some value, and the practice of spamming (linking in as many numbers as possible, not for information, but to collect traffic) was generally accepted.
At the time, it was not uncommon to see several websites of the same owner among the first search results, all thanks to mostly useless and irrelevant links that lead to content without points of contact with the website's theme. It is now possible to navigate with links with the "nofollow" attribute, which search engines ignore when indexing content on the Internet and thus neutralize all the value that these links would carry with them.
The amount of value that a link carries with it is determined by several criteria. Links from relevant content, from reputable websites and paragraphs, carry more value than links from unrelated content, links from websites of dubious reputation, as well as those from headers and footers.
What is the difference between “follow” and “nofollow” links?
The difference between "follow" and "nofollow" links is that "follow" links carry a certain value (link juice). This value is reflected in the link's ability to improve the page's ranking in search results. "Nofollow" links do not have such an impact and are completely ignored.
What are SEO backlinks?
If we divide the Internet into two categories, content and links between content, we conclude that search engines need a way to determine which pages are most relevant to certain search terms. A ranking system is needed.
The quality and number of backlinks that point to a page become a factor in ranking a page. Backlinks are essentially a voice of trust from one website to another. The better the backlinks you get (the linking website has a good reputation), the more favorable your website will be in the eyes of search engines. This in turn leads to improved rankings.
Do SEO meta tags matter?
Some meta tags are important, while others are not. The title tag and meta description are very important because they tell the search engine what the topic of a particular page is. Special care should be taken when creating these tags.
The meta robots attribute tells robots, which search engines use to scan the content of your website, what to do with a particular page. It should be set to "index/follow" if you want search engines to index the page, in case it is not already.
Meta keywords attribute is a set of keywords that you think are relevant to a page. This attribute is outdated and you should not pay too much attention to the quality of its content.
Does HTTPS affect SEO?
Because HTTPS is essentially a more secure version of HTTP, Google looks favorably on HTTPS websites. It is always indexed first and serves as a ranking signal. An added value is speed. Because HTTPS is much faster than HTTP, it will positively affect CTR (click-through rate). So, don't hesitate, HTTPS is always a better choice.
What is keyword research?
Keyword research is the process of selecting the most important search terms that are related to the topic of your website. If, for example, you are in the business of selling fishing gear, and you find that the term "fishing tackle" has a larger monthly search volume and less competition than the term "fishing gear", you may want to change the content of the relevant page to suit this search term.
The process of keyword research comes down to determining the most optimal keywords (words that people most often use when searching for a particular product or service) and optimizing your website's pages so that those pages appear in search results in the highest possible position.
What is the best way to start an SEO strategy?
If you have not done anything related to SEO so far, the first step would be to apply one of the many tools where you will gain insight into your current SEO status. Most tools offer a free or trial version that will suffice for a start, and there are several completely free tools.
After performing the analysis of your website, you will know which corrections you need to make, and it will include the so-called "Broken links", sorting meta tags, or improving page loading speed. When you are done with all the updates on the website, you can start creating quality content for your website.
What is off-page SEO?
Off-page SEO refers to techniques you can use to improve your website's position in search engine results. Many people associate off-page SEO with link building, but that is only one part of the strategy.
In essence, off-page SEO is done by promotional methods, off-site, to rank better.
Unlike on-page SEO, off-page SEO refers to activities outside the website. The most important activities of this type are Link Building and Social Media Marketing.
What is on-page SEO?
On-page SEO involves applying SEO tactics to the very page you want to optimize for search engines. These include both the processing of the content itself and the HTML code of the page. External links and other external influences are not part of on-page SEO optimization.
What does the term SEO mean?
The term SEO is an acronym for Search Engine Optimization. It is the most cost-effective way to increase traffic to your website. By properly applying current SEO techniques, you can improve your search engine ranking for relevant search terms, and thus attract a large number of new visitors.
How long does it take to notice SEO results?
What we have noticed is that the changes that are noticed the fastest, even after 3-4 days, are changes of a technical nature. This means that if your website has problems of this type, it would be best to fix them as soon as possible. These problems are usually solved by changing the code of your website.
If it's about changing content or adding new content, the ranking changes also depend on the popularity of your website, that is, how quickly Google will take that content into account. A good example are news websites, the content of which appears on Google after just a few minutes.
Presentations, stores, and other similar websites generally have a period of 2-3 months in which Google and other search engines still decide which is the more permanent position of your content individually, and for which keyword.
Of course, it all depends on many factors.
What SEO tools does CB use?
Our team uses several tools depending on the specific need. The main SEO software in our arsenal is SEO Power Suite, then Lipperhey, Seobility, SeRanking, Moz, Ahref, Neil Patel's Ubersuggest, and many others.
How does website speed affect Google Ads' Ad Quality Score?
Page load speed does not directly affect the quality of your ad optimization or SEO, but if the website loads slowly and users in large numbers leave the page or website quickly, Google will know that the quality of that page is unsatisfactory and will want to provide users with a better alternative.
Does the Google bot check the speed of your website?
It doesn’t. The speed of your website does not directly affect the ranking itself and the Google bot does not check the loading speed of your website.
Indirect actions related to the time spent on your website, the number of visits, and other parameters affect the ranking to some extent.
Which is more important, SEO or Google Ads?
The answer to this question cannot be one or the other. SEO and Google Ads should be used in the best possible way, and this is just the case when you use both types of marketing channels.
If you're just starting or ranking your website isn't enough, Google Ads are here to help you rank your website. In this case, it is best to invest a sufficient budget in advertising, but also to work on improving SEO rankings.
If more users are coming organically, you can focus Google Ads on keywords for which you haven't optimized your website well. This way you won't miss out on any conversions.
The goal is certainly well-developed SEO, because this type of advertising is the most cost-effective in the long run, provides the highest value, and is reliable. You need to run Google Ads to the extent that they help organic search, and with good SEO this means minimal budgets that you can use elsewhere.
This is exactly the plan and strategy we develop with each client.
Imagine having the ability to find out which keywords your competitors are promoting, which position they are targeting, and the different types of strategies they use.
By having this data, you can thrive by using their virtues and you can take advantage of areas where they don’t shine, right?
At Creative Brackets, we have access to such data, which gives us an advantage when we run client campaigns.
Once our managers create your account and add it to the professional software they use for keyword monitoring, they will have access to a detailed daily report for each keyword we track.
SEO reports are usually generated on the 15th of the month and at the end of each month.
In addition to email notifications, we always inform our clients about the SEO progress we have made during a certain period.
Each page of the website is ranked separately
The most common mistake is to think that everything depends on the website. Although it is easier to explain the functioning of the SEO by talking about the website in general and most people only expect to see their website on the first page of results for a particular keyword, they do not pay attention to which page is related to that result.
In many cases, one page of your website has good results for several keywords that aren't even related, and this isn't too much of a problem - in a way!
If you're selling a product and want to optimize for a particular keyword, you wouldn't want users to see your contact page instead of the product page in search results.
To make this easier to understand, each page of your website should be optimized for multiple related keywords.
SEO results for the same keyword vary from person to person
It is important to know that SEO results can vary from user to user.
Connected users will get more favorable results
A connected user is a user who is already connected to a website or location in some way. These are usually clients, website owners, regular visitors, and so on.
This means that if you visit one website several times during the day, Google will assume that this is the result you want to see. Be aware that search engines know a lot about you by reviewing your search history, cookies, locations, and so on.
Website users and mobile users also get different results
Search engines also optimize search results depending on the device.
Mobile-friendly websites have a better reputation than websites that are not optimized for mobile devices.
Search results based on location and language
Search results differ for users who use different languages and are in different locations, even when they search using the same keyword.
SEO competition analysis
In search engine optimization, competition analysis is as important as the work you invest in improvements.
SEO would not exist without competitors and for this reason, the ability to find yourself on the first page of Google, Bing, or some other search is not only satisfactory for you as a client, but also mandatory.
Users trust Google and other search engines to show the best results based on the information they have. This is probably why 90 percent of users only look at the first page of Google results, and most of them find what they are looking for in the top 5 results.
Improving website rank through SEO is not just about working on a website. It’s convincing the search engine that your website, brand, or product is exactly what users are looking for based on social media, popularity, and so on.
How much time do you need to finalise SEO ; analyses of keywords, website optimization?
SEO consists of couple of things like technical, content and off-site SEO. Technical issues are commonly related to meta tags, code, speed etc. and content related issues is basically text.
Sometimes it means creating a keyword specific landing pages so SEO takes time. Results of the previous work are often shown 2-3 months later.
Why does it take some time for an SEO strategy to work?
SEO success takes time because there is no longer an easy way to trick the system. Search algorithms have become more advanced with an emphasis on delivering the most relevant and highest quality content to their users, based on their search terms.
Previously, to be successful in search engine optimization, it was enough to fill the page with the desired keyword and use as many links to it as possible. This way you would get very fast results. Today, things have changed drastically, and applying such a strategy would do more harm than good.
from social media
No worries, there have been no updates since February.
When our Milica is working on a report, it looks like a coloring book... No one even looks at what is written. 😆 😋
🙃 Daily dose of Dušan's humor ...
There is time to work and time to analyze the work and these two love to compete in whether more sales came through SEO or through social media.