SEO is a long term, cost-effective marketing strategy with the goal of reaching more potential customers and competing with bigger players on the market.
Want to be first
within organic search results?
Our SEO specialists will make that happen by using every tool at their disposal, whether it be on-page SEO, off-page SEO or organic link building.
We will guide you through the entire process and explain how our SEO experts will manage your account to get the best results in search engine optimization.
Research & Analysis
After gathering valuable info from our clients, we are involved in deep research about the current state of their website’s SEO, as well as the competition for different search engines (Google, Bing, etc.). Both on-page and off-page SEO analysis is conducted, including the research for potential gain of healthy backlinks.
According to the plan we agreed on with our clients, we create a long term search optimization strategy. Improving SEO is not just working on the client’s website, but also working on social media accounts and brand exposure in general as a part of SEO marketing package.
We will always ask you to create or share your account credentials with us so we can examine and prepare for execution according to the SEO plan we created. In most cases this involves working on multiple platforms with different search engine optimization strategies.
After we have clear knowledge of the current state and access to everything we need to work with, our SEO managers will start optimizing and improving the state of your SEO while closely monitoring the changes in search engine rankings.
Depending on your website, it can take one or more days for search engines to position you again according to the changes and improvements we made. We found that the technical improvements made on your website are recognized and considered by major search engines faster. Technical improvements are a part of our report and we will be happy to help.
Search engines are updating the rank of your website daily and we can always see new results. SEO is about constant improvements, knowledge, and getting ahead of the competition.
Do you know what kills your rankings?
Before you can decide on how much you wish to invest in SEO, you should know the current state of your website. We can analyze how well your webpage is optimized for key factors and reveal optimization errors that affect your page rankings.
Frequently asked questions
In search engine optimization, competition analysis is important as much as the work you need to put into improvements.
SEO would not exist without competitors and for this reason, being able to rank on the first page on Google, Bing and other search engines is not just satisfying for you as a client, but it’s mandatory.
Users trusts Google and search engines that they show best results they can according to the information they have. This is probably why 90% of users are only looking at the first page of Google results and most of them find what they are looking for in the top 5 results.
Improving the rank of the website through SEO doesn’t involve just the work on the website. We need to show to search engines that your website, brand or product is exactly what they are looking for based on social networks, popularity, visits etc.
Results are different for everyone
It’s important to note that SEO results may vary for a lot of users.
Associated users will get more of the favorable results
Associated user is a user that is somehow already connected with the website or a location. Associated users are usually clients, owners of that website, returning visitors etc.
This means that if you visit one website multiple times during the day, Google will guess that you are finding what you want to see there. Be aware that search engines know a lot about you by checking your browser history, cookies, locations etc.
Search engines are all about the user experience and the results you see on them are optimized for different devices.
Mobile friendly websites have a better reputation on search engines than websites that are not optimized for mobile devices.
Location and language based results
Search results also differ for users that are using different languages and that are based in different locations, even if they are performing the search by using the same keyword.
Every page for itself
The most common mistake is that you think it’s all about the website. Although it’s easier to explain how SEO works by talking about the website in general and most people only expect to see their website on the first page for a particular keyword, they tend to not pay attention to which page is actually related to that result.
In many cases, one page of your website has good results for multiple keywords that are not even related, and this isn’t really a big problem... well, sort of.
If you sell a product and want to optimize for that particular product keyword, you wouldn’t want your users to see your contact page in their search results.
To understand it better - each page of your website should be optimized for multiple keywords that are related.
Imagine if you had the ability to know which keywords your competitors are bidding on, which position they aim for, and the different types of creative thinking they use.
With this data you could capitalize on their strengths and exploit areas where they are not as strong, right?
Here at Creative Brackets we have access to data which gives us the edge when executing clients’ campaigns.
Once our managers create your account and add it to the professional software they use for keyword monitoring, they will be able to see detailed report per day for each keyword they are tracking.
SEO reports are usually generated biweekly, as well as at the end of each month.
Beside email updates, we are always letting our clients know about the state of SEO progress we have made during a certain period of time.
"Did you know that your SEO rank is changing daily?!"
Tools of the trade
Why do we use SEO tools, and are they really that important?
You probably noticed that the internet is overwhelmed with “The best SEO tool”, “Rank tracker” or “Keyword density tool” terms, and there is a genuine reason for that. Search engine tools are important, almost as much as the person who is using them.