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Speed affects your business in a big way. Slow websites lead to unhappy users, and a certain loss of revenue and retention. Nowadays, users are mostly surfing the internet on their smartphones over slow WiFi and 3G connections - but, they are still expecting great performance because waiting for a website to load on a mobile phone is twice as annoying.
Website speed optimization
is an important factor
Website speed may be the deciding factor that pushes one site ahead of the other in the organic rankings. It can set you apart from other businesses, and tell your users that you are taking their time into consideration.
Performance means revenue
The relationship between performance and revenue is becoming the most important part (and a key differentiator) when separating good and bad businesses.
Speed affects your conversion rate
What’s the point if the website takes too long to load? Users will just move on, especially if they are using any mobile device. Yes, website performance matters, now more than before.
Maintain your search ranking
Major search engines like Google are factoring page load speed into their ranking algorithms. Faster websites have better rankings.
Protect paid search ads
Like organic search, Google penalizes companies' paid search results if their webisite takes greater time to load.
"Speed is definitely a feature - important component in better user experience, ranking on search engines, AdWords Quality score, and accessibility for mobile users."