Google Ads campaigns that convert
Turn clicks into customers - with data-driven campaigns built for eCommerce growth.
We don’t just run ads. We build profit-driven systems that connect your products to the right people, at the right time, across Google’s entire ecosystem. Every decision is backed by data, experience, and a clear goal - to grow your sales, not your ad spend.
What we manage
Campaign types built for performance
From keyword intent to creative execution - every Google Ads campaign we manage is designed to convert. We focus on the strategies that deliver measurable ROI and sustainable growth for eCommerce brands.
Search Campaigns
Reach ready-to-buy customers in real time. We build keyword-driven search structures and ad copy that maximize Quality Score and drive conversions at scale.
Shopping Ads
Perfect for eCommerce brands with multiple SKUs. We optimize product feeds, visuals, and bidding strategies to boost visibility and sales directly in Google Search.
Performance Max
Harness the power of Google’s AI across Search, Display, YouTube, and Gmail. We design smart asset groups, audience signals, and conversion tracking that scale automatically.
Display & Remarketing
Keep your brand in sight and your audience engaged. Our creative display and remarketing strategies re-capture interest, reduce cart abandonment, and build retention.
YouTube Ads
Transform storytelling into sales. We craft YouTube campaigns that combine reach, targeting, and brand lift to turn attention into measurable results.
Pick a Google Ads playbook below, or start with eCommerce audit to find the fastest path to profitable growth. For proof, browse Case studies.
Performance Max for eCommerce
Build guardrails, improve feed and measurement, and scale what works - without losing profitability.
Shopping Ads for eCommerce
Win on product data: Merchant Center health, feed structure, query coverage, and clear product-level reporting.
Search Ads for eCommerce
Capture high-intent demand with query control, better structure, and landing pages that convert.
YouTube Ads for eCommerce
Full-funnel demand creation with creative iteration and measurement you can trust - built to support revenue, not just views.
Conversion Tracking & Enhanced Conversions
Clean GA4 + Google Ads measurement so bidding and reporting reflect real revenue - not noisy data.
Adjacent: CRO
Improve landing page conversion so media efficiency and profitability scale together.
Adjacent: eCommerce SEO
Strengthen product/category visibility and compound learnings across paid + organic.
Shopping Ads, Search Ads, Performance Max, Feed Optimization, Bid Strategy, ROAS Improvement
Customers and partners rating
Trusted by hundreds of eCommerce brands
Rated Rated 5.0 / 5.0 across Google, Facebook, Trustpilot and more. This is proof of our relentless focus on client success.
Find the campaign
that fits your growth goals
Not every brand needs the same campaign type - your goals, audience, and competition define the best strategy. Whether you’re launching your first ads or scaling internationally, our certified Google Ads specialists help you choose, build, and optimize the campaign model that delivers measurable ROI.
Type
01
ROI focused
Designed for brands that want immediate returns. We build campaigns optimized for conversions, using data-driven keyword targeting and smart bidding strategies to maximize profit from every click.
Type
02
Competitive growth
Ideal for industries with strong competition. Our strategy positions your brand above rivals with precise targeting, persuasive ad copy, and optimized landing pages that win customers away from competitors.
Type
03
Business expansion
Perfect for scaling brands focused on retention and lifetime value. We combine analytics, remarketing, and behavior insights to re-engage existing buyers, improve repeat purchases, and grow customer loyalty through continuous optimization.
Our process
Performance from the ground up
Every campaign starts with insight. We combine strategy, creativity, and data to deliver measurable growth across Google Ads — building systems that attract, convert, and scale profitably.
Step
01
Audit & Discovery
We analyze your current campaigns, analytics, and product data to identify wasted spend and uncover untapped growth opportunities before investing another euro.
Step
02
Strategy & Structure
We create a tailored campaign roadmap that aligns with your products, goals, and seasonality — ensuring every click serves a business objective, not vanity metrics.
Step
03
Launch & Optimization
We launch with precision — testing ads, keywords, and audiences in real time. Every campaign is optimized continuously to maximize return on ad spend and minimize cost per conversion.
Step
04
Reporting & Scaling
Clear insights, transparent dashboards, and actionable next steps — we track performance across channels and scale what works to drive consistent, measurable growth.
What our Google Ads services include
End-to-end management focused on outcomes - solid account foundations, continuous optimization, and crystal-clear reporting tied to revenue.
Account setup (or rebuild)
Clean structures, conversion events, and GA4 tracking implemented from day one. Outcome: lower CPCs, better data quality.
Extensive keyword research
High-intent terms, negatives, and match-type strategy engineered for efficiency. Outcome: stronger intent, less waste.
Competitor & market analysis
Benchmark bids, creatives, offers, and SERP share to uncover gaps. Outcome: win impressions where rivals overspend.
Ad copy, assets & extensions
Compelling messages, visuals, and extensions that lift CTR and Quality Score. Outcome: more clicks at a lower cost.
Campaign monitoring & tuning
Daily spend checks, bid strategies, audiences, and negatives adjusted in real time. Outcome: protected ROAS and stable CAC.
Conversion rate optimisation
Align keywords → ads → landing pages; refine forms, offers, and UX. Outcome: higher CVR, lower CPA.
Landing page guidance
Messaging, layout, and speed recommendations; optional page builds with our team. Outcome: pages that convert on mobile.
Structured A/B testing (monthly)
Iterative tests on ads, audiences, bids, and pages with clear learnings applied. Outcome: compounding performance gains.
Reporting & insight dashboards
Live KPI dashboards plus concise summaries and next-step actions. Outcome: full transparency and faster decisions.
Regular strategy calls
Cadenced reviews to rebalance budgets, creative, and scale plans by market. Outcome: alignment with quarterly revenue goals.
Weekly access to a Google-Certified pro
Direct expert support for rapid iteration and problem-solving. Outcome: momentum without bottlenecks.
PMax, YouTube & Remarketing bundles
Cross-channel asset groups and audience signals that amplify reach. Outcome: full-funnel coverage and higher LTV.
Selected showcases
Result · Google Ads · eCommerce
Prodavnica Alata — scaling Google Ads ROAS from 2.7x to 13.7x for an 80,000+ product store
Result · Google Ads · Meta · Health & Beauty
AlekPharm — from unclear tracking to 3.73x tracked Google ROAS
Project · eCommerce · Brand identity · Social
Prodavnica Alata — full eCommerce build for a tool and hardware retailer
Google Ads packages
Built for profitable eCommerce acquisition: clean tracking, smart structure, feed health, and an optimization cadence that improves performance over time.
Launch - Search & TrackingProfitable acquisition basics: clean tracking, structured campaigns, and fast learning. |
Growth - Shopping / Performance Max(Most Popular)Scale product-led acquisition with feed health, smarter bidding, and better creative testing. |
Scale - Multi-Channel GrowthAdvanced segmentation, experimentation, and multi-channel expansion for higher spend accounts. |
|
|---|---|---|---|
| Best for | Stores that want profitable acquisition basics: clean tracking, structured campaigns, and fast learning. | eCommerce brands ready to scale product-led acquisition with feed health, smarter bidding, and better creative. | Higher spend accounts that need advanced structure, segmentation, and ongoing experimentation across the funnel. |
| What's included |
|
|
|
| Ad spend guidance | Typically €500–€2,000/month | Typically €2,000–€10,000/month | Typically €10,000+/month |
We are ready to listen to you
Do you need a consultation?
Frequently asked questions
Below you can find the most frequently asked questions that we get related to social networks, advertising, and marketing.
Both platforms can have a big impact on recruiting and bringing in new customers but they are very different fundamentally.
A user who came to your website via Google Ads was looking for a specific service or product at that time. By responding to that request, your website appeared in the search results as a paid advertisement, and you responded directly to that request.
Ads on Facebook and Instagram work differently. You are the one who is looking for customers by creating campaigns, announcements, and other actions, even though they may not be looking for you at that moment. Many go to social networks to just kill time and are not in the mood for any offers.
Of course, remarketing helps you a lot in this, to the extent that your ads may appear to someone within a few seconds of looking at a service or product that you, or others like you, offer.
Unfortunately, there is no way to determine exactly how much your competition invests in Google Ads.
In 2012, Google modified a broad keyword in 3 ways:
- Broad match
- Phrase match
- Exact phrase
More keywords work so if you add the keyword "sneakers + running," Google will also show your ad for searches like "best sneakers," "best running shoes," "running tips", etc.
Although this functionality has changed over the years, many accuse it of squandering the budget. Of course, we always suggest the most precise targeting through accurate phrases and search that suits your business.
Page load speed does not directly affect the quality of your ad optimization or SEO, but if the website loads slowly and users in large numbers leave the page or website quickly, Google will know that the quality of that page is unsatisfactory and will want to provide users with a better alternative.
To become a Google Partner, you must meet several requirements:
- The agency must meet the conditions for optimizing campaigns and running them.
- The total budget on all orders in the last 90 days must be higher than $ 10,000.
- It is necessary to pass an online test.
If your campaigns fail to spend the allocated daily or monthly budget, the reasons may be as follows:
- Google Ads ads are displayed to users but are not attractive enough, and a small number of users click on them.
- Your campaigns are reaching their maximum. Check the size of your audience or expand your search so that more people can see your ad
If you need help with advertising, contact us.
Over 83% of Google's revenue comes from ads, so it is very important that everyone who advertises and invests in such ads is satisfied. Rotating your website's position on Google results is the standard way to show any ad so that all advertisers are satisfied and given an equal chance. Of course, the amount of one click and how much you are willing to pay for the same contributes to whether your ad will show in the top 3 positions and how often.
The answer to this question cannot be one or the other. SEO and Google Ads should be used in the best possible way, and this is just the case when you use both types of marketing channels.
Example 1:
If you're just starting or ranking your website isn't enough, Google Ads are here to help you rank your website. In this case, it is best to invest a sufficient budget in advertising, but also to work on improving SEO rankings.
Example 2:
If more users are coming organically, you can focus Google Ads on keywords for which you haven't optimized your website well. This way you won't miss out on any conversions.
The goal is certainly well-developed SEO, because this type of advertising is the most cost-effective in the long run, provides the highest value, and is reliable. You need to run Google Ads to the extent that they help organic search, and with good SEO this means minimal budgets that you can use elsewhere.
This is exactly the plan and strategy we develop with each client.
Ninety percent of our projects, cooperation with clients, are longer-term. Because of the way we work together and the results we achieve together, clients enjoy respect and we enjoy the trust they give us.
If you have several projects or you would like us to be in charge of various services, we can offer you discounts on services, but we certainly believe that you are on this website because you prefer quality and reliability rather than just reducing costs.
Although it depends on the industry, market, competition, and many other parameters, what we have noticed is that for Google advertising, a budget of at least 1000 EUR per month is a very good budget.
Why?
If you researched Google advertising in more detail, as well as advertising on social networks, you probably realized that Google, like Facebook, is a company that wants to make money, and all campaigns that last longer and have higher budgets have an advantage over other campaigns.
Google advertising is called an auction, and other advertising platforms operate on the same principle.
Given the market itself, the standards in our country, a budget of 1000 EUR and more have proven (in our case so far) as a budget you can rely on. This means that if you invest a smaller budget, each of your competitors with a larger investment will have an advantage over you and the results can vary a lot from month to month.
Of course, if you come from an industry where there are not many competitors or where the average budget is lower, then this budget is more than enough.
Smaller companies, start-ups, usually start with a budget of € 100, € 300, € 500 and gradually continue to increase their budget until the budget increase has no effect or if the return on investment (ROI) decreases to a level that is not desirable.
We are here to help you in this transition and we are the ones who make sure that you use your money in the best possible way.
You can always contact us and exchange experiences, ideas and consult with our team regarding your project and the cooperation itself.
As a Google Partner, our marketing agency offers you coupons (promo codes) for the first campaigns you create with us on Google.
Example of a coupon offered by Google:
Spend 100 EUR for a month, get 100 EUR.
If you sent us an inquiry, you have probably already received an offer in which you can notice that there are packages with a fixed and a percentage price concerning the budget itself. Of course, the packages are more framework agreements and facilitate the selection, but we certainly suggest an agreement and the creation of cooperation according to your activities, goals, and investment.
As we mentioned in the first part of this page, several different campaigns can be run. The frequency with which Google Ads are tracked also depends on your campaign duration, goals, and campaign budget, and tracking alone can vary from a few times a day to once every 2 or 3 days.
Keep in mind that campaign optimization is done in stages and that time, i.e. data collected, is a key detail in further improvement.
If you are already working with us, you have probably noticed that you have a folder in our office with your name and a multitude of reports, observations, and comments that help us in the work process.
If you are starting a new business, creating your first website, or embarking on online advertising and you are not sure how much money you should invest, there are a few things you need to know.
You must determine the criteria by which you calculate the return on investment. This depends on whether you are advertising services or products and on which platforms, channels, you want to advertise.
If you have an online store, the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services, the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
If you need to calculate more simply whether advertising pays off for you, you can do so by calculating the cost per acquisition.
The cost per acquisition is calculated as follows:
CPA = Campaign Cost / Sales
The cost per acquisition, CPA, should not be greater than the profit made by that same acquisition, otherwise, the campaign will not pay off for you.
Now that you know how to look at the most basic measurable values, we need to look at the process if you are advertising on multiple channels.
If you are just starting, you don't have a clearly defined budget allocation plan. In short, the more channels you have, your total investment must be divided.
In cooperation with you, based on the industry, previous experience, and based on mutual agreement, we determine the initial plan for the distribution of the budget by platforms. In addition to Google, most new brands are also advertised on social networks, so the same budget is distributed to bring the most results.
In the following period, mostly for a month, all advertising channels, in this case, the budgets of Google advertising, are monitored and corrected based on the results.
Monitoring analytics and optimizing campaigns is very important to get the return on investment as high as possible.
The goal of this test period is to determine the exact budget allocation by platform, product, or service and to plan a budget increase so that each channel, in this case, Google Ads, can be the most cost-effective.
ROI or return on investment is calculated in the following ways:
If you have an online store, the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services, the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%
Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.
This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.
The PPC ad network refers to a platform that can deliver your ads to users. Google Ads (formerly known as Google AdWords) is an example of such a network. If you intend to create PPC ads, you will use an ad network such as Google Ads, Facebook, or Microsoft Advertising.
These ad networks connect you with a diverse audience, as well as provide unique targeting options. Using Microsoft Advertising, for example, allows you to promote your business through Bing and sites linked and approved by Microsoft Advertising. Comparatively, Facebook gives you access to its vast user base.
Advertising spending is the budget of your ad network. It amounts to how much you're willing to spend on ad networks, whether in a year or a month.
In most cases, companies use advertising costs as their monthly budget. As an example, consider a company budget with a monthly ad spend of 5,000 USD:
- Total monthly spend on ads: 5,000 USD
- Spend on Facebook ads: 800 USD
- Google Ads spend: 2500 USD
- Spending on Instagram ads: 800 USD
- Spending on Microsoft advertising: 900 USD
With PPC advertising, you can create advertising spend that meets the needs of your business and audience. Whether you want to spend your entire ad spend on a single ad network, such as Google Ads, or multiple ad networks, you have complete control over it. If you are not sure where to invest (or even how much to spend), ask us.
We have managed a large number of PPC campaigns and can provide reasonable advice for your business.
The most popular PPC locations include:
- Search results
- Third-party websites
- Social networks
When advertising online, you will mainly focus on certain platforms, such as:
- Bing
- YouTube
If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.
Yes! The ads that appear in search results contribute more than 45% of clicks to the page.
Even better, people who click on ads are twice as likely to buy a product or service from an organic visitor or someone who visits your site without clicking on the ad. With PPC ads, you can reach people who want to buy, which can immediately affect your sales number. Not to mention, PPC ads also bring an average return on investment (ROI) of $2 for every dollar invested.
If you advertise with Google Ads, that amount increases to $8. People not only click on ads like this but often buy.
Pricing for a PPC ad campaign varies by business, industry, and strategy. Therefore, the average varies greatly and needs to be determined for each business individually.
The price includes your spending on ads, as well as additional costs, such as management services by the PPC agency.
With PPC, what you pay per click depends on several factors, including:
- Bid: In PPC, your bid is how much you're willing to pay to have someone click on your ad. Although you can pay less than your bid (depending on the ad auction), you won't pay more.
- Targeting: Targeting, from keywords to demographics, can also affect your PPC costs. Bidding for a competing keyword, such as a "consumer insurance agency," for example, can lead to higher costs because it has a higher cost-per-click (CPC).
- Ad Quality: Quality Score is also important in pay-per-click advertising. Big brands can't pay to win PPC because ad networks, such as Google Ads, look at the quality and relevance of ads. Often, high-quality ads can maintain lower costs than low-quality ads.
For the most cost-effective ads, focus on creating high-quality ads with reasonable offers. Before you run an ad campaign, think about your user experience. When people see your ads, for example, will it make them curious enough to click, and will your landing page meet that curiosity?
Choose an agency that values your budget. Working with an agency that doesn't treat your budget as their own can often lead to wasted advertising, high bids, and demands for even more advertising budget. Working with an agency like Creative Brackets can make your campaigns very profitable.
PPC ad advertising offers your business several market benefits, including:
- Set a custom budget that you can change at any time
- Access useful targeting options not available in traditional advertising
- Receive useful audience and campaign data
- Respond to real-time campaign performance to maximize success
- Display ads above organic search results
- Ability to outperform competitors
- Achieving various goals, from developing brand awareness to sales
- Access to an audience that searches for your products and/or services
- Support for other digital marketing initiatives, such as search engine optimization (SEO)
The fact that PPC offers a large return on investment shows its usefulness in your online advertising strategy. If you want to improve your business, as well as compete with the biggest competitors, paid advertising can help you achieve those goals.
Any business can use PPC advertising. Some examples include:
- Franchises
- Restaurants
- Air conditioning and ventilation services
- Insurance agencies
- Internet sellers
- Manufacturers
- Dentists
- Heavy equipment dealers
- And many others
A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.
If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.
PPC can work in several different ways, depending on your ad network and ad type. For example, although similar, Google Ads and Microsoft Advertising use different algorithms for their ad auctions.
When discussing how PPC advertising works, many refer to Google's process. So, if you're advertising on Google, you can expect the following:
- A user searches on a search engine such as Google
- Google launches an ad auction, collecting all relevant ads and their Quality Scores
- The auction considers the bid, quality, and potential impact of each ad for assigning an ad rank
- Google delivers ads in order from highest to lowest ad rank
During an ad auction, Google also calculates your cost-per-click using the following formula:
CPC = Ad Rank below you / Your Quality Score + $ 0.01
This formula is the reason why PPC consultants, as well as agencies, focus on creating high quality. If you create a useful ad, you can achieve a better Quality Score, which can lead to lower costs and improved ad rank.
Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.
By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:
- Track the performance of your campaigns
- Make strategic updates to your offers
- Discover new keywords with great targeting capabilities
No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.
Either way, you can make instant changes to improve your campaign.
Most clients notice early improvements within the first few weeks as we refine targeting and ad copy.
Full optimization typically takes 60–90 days, during which time data, bidding, and creative testing begin working in sync.
SEO builds long-term organic visibility. Google Ads delivers instant, measurable traffic.
The most effective brands use both: Ads for speed and testing, SEO for stability and scale.
Yes. We structure and manage all campaign types — Search, Shopping, Performance Max, Display, and YouTube — under one connected strategy to ensure data flows across channels.
Every campaign includes a tailored conversion-tracking setup through Google Ads and Analytics 4.
We monitor purchases, form submissions, calls, and micro-conversions to measure the complete customer journey.
We recommend starting at €1,000 per month for eCommerce brands.
This ensures enough data for optimization while keeping bids competitive in most EU markets.
Absolutely. Our design and development teams create high-converting, mobile-optimized landing pages that align with each campaign’s message and goal.
Yes. We manage multilingual and multi-country campaigns, adapting language, currency, and bidding strategies for regional performance.
You’ll get bi-weekly performance summaries and access to a live dashboard.
We also schedule monthly strategy calls to review KPIs and plan next-step optimizations.
Yes. We start with a full audit to uncover missed opportunities, keyword overlap, and wasted spend, then rebuild or optimize the account for maximum efficiency.
Both. You can choose a full-service monthly partnership or a one-time setup package with strategic handover and consultation.
We specialize in e-commerce growth, not just ad management.
Our campaigns integrate with your analytics, sales, and product data, ensuring that every euro spent contributes directly to measurable business outcomes.
Why work with us
We’re not guessing. We’re optimizing.
Our certified team has managed millions in ad spend for online stores across Europe - helping them scale from small budgets to seven-figure revenue. We focus on what matters most: ROI, conversion rate, and sustainable growth.
- Google Partner Certified
- 10+ Years in Digital Marketing & eCommerce
- Proven ROAS Growth Across Multiple Industries
- Transparent Reporting and Long-Term Partnerships
"Clicks don’t pay the bills. Conversions do."
10+
Years of experience in the digital and eCommerce industry
250+
eCommerce projects completed with proven results
5M €
Managing over €5 million GMV for our clients in the last 4 years alone
€200K+
Over €200 000 in marketing budgets managed annually for targeted, data-driven campaigns
A certified partner for
profitable Google Ads growth
We combine certified expertise with eCommerce strategy to turn search intent into revenue. From account architecture and product feeds to GA4 and attribution – we focus on measurable outcomes.
What we’re certified
& specialized in
Search & Brand Capture (SKAG / Alpha, DSA)
Precision-built search structures designed to capture high-intent traffic and strengthen brand visibility.
Performance Max for eCommerce
Full-funnel automation across Google's ecosystem — driving conversions through AI-driven optimisation.
YouTube & Video for Demand Generation
Strategic video campaigns that build awareness, trust, and measurable engagement across all stages of the funnel.
Shopping & Merchant Center (Feeds, GMC Next)
Optimised product feeds, structured data, and dynamic bidding tailored for large eCommerce catalogs.
Display & Demand Gen (Audiences, Placements)
Targeted creative delivery using custom intent audiences and high-performing placements that drive brand lift.
Conversion Tracking & Enhanced Conversions
Advanced measurement setups ensuring every interaction — from click to purchase — is accurately attributed.
GA4 & Data-Driven Attribution
Integrated analytics and attribution models that reveal the true performance of each campaign channel.
Server-Side Tagging (GTM & Data Layers)
Privacy-compliant, resilient data pipelines that improve tracking accuracy and loading speed.
LTV & Profit-Focused Bidding (ROAS / POAS)
Revenue-based bidding strategies optimised for lifetime value and real business profitability.
Generic "benchmark stats" rarely reflect your catalog, margins, and seasonality. We focus on the levers we can control - and the metrics we can improve and report on.
ROAS
Return on ad spend by campaign, product group, and audience - so scale is profitable.
MER
Marketing efficiency ratio (total revenue ÷ ad spend) to keep growth aligned with margins.
CVR
Conversion rate by landing page and intent - to turn demand capture into sales.
FEED
Product feed health (attributes, approvals, taxonomy) to unlock Shopping and Performance Max.
NCR
New customer rate and repeat revenue signals - so you’re not just buying the same customers twice.
Grow your business to its full potential.
Google Ads is one of the fastest and most measurable ways to drive qualified traffic and increase revenue. With precise targeting, smart bidding, and clear tracking, your campaigns reach people who are actively searching - and ready to buy.
Why your business needs Google Ads
Google Ads offers unmatched reach and flexibility. It allows full control over your budget, bidding, and targeting - from locations and devices to custom schedules and audience segments. Combined with advanced keyword research tools, it helps you understand what your customers are searching for and how to reach them most efficiently.
How it works
When someone searches on Google, your ads appear above organic results - instantly connecting your brand with ready-to-buy customers. Through pay-per-click (PPC) campaigns, we ensure you pay only for quality traffic, not empty impressions.
More visits and qualified leads
Google rewards relevance. We improve your Quality Score by optimizing keywords, ad copy, and landing page experience - so you pay less per click while getting more conversions. Continuous campaign updates and testing keep your ads ahead of the competition and aligned with Google’s latest best practices.
Maximizing your ROI
Every euro matters. Many brands overspend due to poor structure or weak tracking. Our specialists analyze performance daily to ensure your ads appear only when and where they drive real results - delivering higher returns and smarter growth.
Working with smaller budgets
Starting with a limited budget (< €400) is possible - but it requires precision. We focus on your highest-value products or services, optimize your website for conversions, and allocate every euro strategically. For long-term competitiveness, pairing Google Ads with SEO optimization creates a strong, sustainable presence.
Marketing, sales & branding synergy
Marketing drives traffic. Sales and branding build relationships. Our goal is to help you connect all three - so every campaign supports both short-term conversions and long-term customer loyalty. For even stronger brand visibility, explore Social Media Advertising.
Driving traffic is only half the equation - the landing experience completes it. Our designers and developers create optimized pages that are fast, persuasive, and mobile-friendly, ensuring every click has the highest chance to convert.
We track every conversion through Google Analytics - using dedicated setups tailored specifically for your website and goals.
Let's figure out
What to do:
Google Ads can deliver incredible results when used strategically - but only if each element of the campaign is built on data, intent, and clear goals. Many businesses struggle not because Google Ads doesn’t work, but because they don’t have a structured process behind it. Below, we’ll walk you through the essential steps that make campaigns truly profitable, sustainable, and measurable.
Start with a strategy - not an ad. Every successful campaign begins with understanding your audience, your offer, and your business goals. Define what you want to achieve (sales, leads, brand awareness) and build your campaign structure accordingly. This includes separating brand and non-brand traffic, setting realistic ROAS or CPA targets, and choosing bidding strategies that align with your profit margins. Without a clear strategic foundation, even the best ad copy won’t deliver results.
Use the right data from the start. Today, accurate tracking is everything. Make sure your campaigns use GA4 and Enhanced Conversions, with server-side tagging set up through Google Tag Manager. This allows you to measure conversions correctly, deduplicate events across devices, and feed Google’s algorithms with clean, valuable data - essential for smart bidding and long-term optimization.
Research intent, not just keywords. Tools like Google Keyword Planner, Search Console, and Trends are great starting points - but they’re not the full story. Look deeper into *intent*: what the user actually wants to achieve when searching. Group keywords by intent (informational, commercial, transactional) and structure your campaigns so each ad group speaks directly to a specific search intent. This improves Quality Score, relevance, and conversion rate, while reducing wasted spend.
Build strong measurement foundations. Set up conversion tracking for every meaningful action - from purchases to calls and form submissions. Go further by tracking micro-conversions (add-to-cart, scroll depth, video plays) to understand how users interact before they buy. Combine these insights with Google Analytics reports to identify drop-off points and adjust your strategy based on real user behavior.
Clean up your search terms - regularly. Review your Search Terms Report weekly to understand which queries trigger your ads. Add irrelevant searches as *negative keywords* to reduce wasted clicks and improve campaign efficiency. For example, if you sell premium products, you might exclude terms like "cheap," "free," or "comparison." This keeps your spend focused on high-intent, purchase-ready audiences.
Set up remarketing and first-party audiences. Only a small percentage of users convert on their first visit. Remarketing helps you re-engage those visitors through personalized offers, dynamic product ads, or reminders across YouTube and Display. Build your remarketing lists using first-party data - such as customers, subscribers, or cart abandoners - and connect them across Google Ads and Analytics for consistent messaging.
Don’t forget the creative side. Effective Google Ads aren’t just about keywords - they’re also about message match and visual experience. Use multiple responsive search ads (RSAs) with distinct headlines and descriptions, test ad variations, and refresh creatives regularly. Combine this with fast, conversion-optimized landing pages that load in under two seconds, use clear CTAs, and mirror your ad copy for maximum relevance.
Keep optimizing and learning. Review performance weekly, adjust bids, test audiences, and analyze metrics beyond click-through rate. Focus on metrics like conversion rate, cost per acquisition, lifetime value, and profit per order. The best campaigns are living systems - we test, learn, and refine continuously to keep performance trending upward.
Our certified experts have managed hundreds of campaigns across Europe - from niche retailers to large eCommerce brands. Every account gets a dedicated specialist who tracks progress, reports on results, and suggests optimizations proactively. Weekly updates and monthly performance reports come standard, but our communication goes beyond numbers - we focus on understanding your business goals and translating them into measurable growth.
And of course
What not to do:
Many advertisers lose money on Google Ads because of avoidable mistakes. The platform rewards precision, relevance, and consistency - so knowing what *not* to do can save thousands in wasted budget. Here are the most common pitfalls CB catches before they cost you margin.
Don’t use broad-match keywords without strategy. Broad match can be powerful with proper audience signals and conversion tracking, but if left unrefined it attracts irrelevant traffic and low-intent clicks. Always pair it with negatives, smart bidding, and clear campaign segmentation.
Don’t send traffic to your homepage. Landing users on generic pages kills conversion rates. Always direct clicks to dedicated landing pages or product pages that match the ad intent and keyword. A relevant experience improves Quality Score, reduces CPC, and boosts return on ad spend.
Don’t neglect your landing pages. Even the best campaign will fail if the page loads slowly or doesn’t communicate trust and value. Optimize for mobile, include social proof, clear CTAs, and relevant copy that reflects the ad promise. Regularly test variations to find what resonates most with your visitors.
Don’t ignore your data. Running campaigns without analyzing search term reports, device breakdowns, or audience insights leads to overspending. Review performance data weekly, remove low-value placements, and adjust bids based on actual results - not assumptions.
Don’t "set and forget" your campaigns. Automated bidding and Performance Max can do a lot, but they still need human oversight. Review your asset groups, feed quality, and search insights regularly to ensure automation works in your favor - not against you.
Don’t chase ROAS blindly. High ROAS doesn’t always mean high profit. Focus on contribution margin, lifetime value, and sustainable scaling. It’s better to grow profitably than to spend aggressively and lose on the backend.
Don’t rely on guesswork. Every great account is built on experimentation and evidence. Test different ad formats, creatives, and audience segments, but always make decisions based on statistically valid data. When in doubt - test, measure, learn, and improve.
In short: success with Google Ads is not luck - it’s process. When strategy, data, and creativity align, performance compounds over time. That’s the foundation we build every client partnership on.