Ukratko – Short, fast, summarized news

For this project, we had the most demanding client.

Ourselves.

Ukratko was created by our team. It is a product of our creativity and a desire to give back to the community by offering a fresh way to stay connected with the IT world.

THE STORY

As digital professionals, technology is part of our everyday lives. It is at the core of what we do. We live it, we breathe it. We are often surrounded by both experts and mentors, professionals who are willing to help others, and interns, those willing to ask and learn. To challenge ideas.

Such an environment often leads to deep discussions about new technologies and trends. And one day, during one of these conversations, we realized how much time we were spending searching through countless sources for news, examples, and resources.

”As busy professionals, we didn’t always have the luxury of scrolling endless feeds or reading long articles. We needed IT news that worked at the speed of our workday.” Miloš Lukić, co-founder

That moment sparked an idea: What if there was one simple service that delivered quick, relevant IT updates — straight to the point, no time wasted?

And so, Ukratko was born: a platform for fast, meaningful IT news that keeps professionals in the game.

“It wasn’t a grand brainstorm with sticky notes all over the wall — just a simple realization during a chat over coffee: IT news should be quick, clear, and at our fingertips.” Miloš Lukić, co-founder

GOALS

Our objective was clear: give users what they truly need — a simple way to stay informed and inspired.

Ukratko delivered:

• Short IT news to stay updated
• Event calendars and meetup information
• Books and literature for IT specialists
• Gaming industry updates

Beyond serving users, this project also allowed us to experience the journey of building a startup and shaping a brand from the ground up.

DESIGNING THE BRAND

Being in business means reinventing the wheel now and then or creating something new. For us, Ukratko was more than a project; it was a chance to show that we could launch a product that would work and that people would love.

For us, Ukratko wasn’t “just another project.” It was our chance to prove we could design, launch, and grow a digital product that users would genuinely love (and not just our moms pretending to).

In less than three months, we attracted and had more than 50K visits on all of our platforms together.

DEVELOPMENT

We built Ukratko on our custom CMS, which supports APIs. To ensure smooth performance, we equipped it with a caching mechanism that was later adopted in other client projects.

“What started as a side experiment quickly became something bigger — a playground where we could test ideas, sharpen our skills, and prove to ourselves that we could launch a product people would actually use.” Marko Platanić, co-founder of Creative Brackets

This experience will prove very useful in one of our future projects — one we took from idea to full-scale product — but that story is for another time.

For mobile apps, we developed Android and iOS versions using the Framework7 HTML and JavaScript framework.

RESULTS

During its active years, Ukratko gained strong traction and a loyal audience. It proved that with the right mix of creativity, execution, and a bit of boldness, even a coffee-break idea can turn into a product people remember.

At the time of its peak, Ukratko had:

“For several years, Ukratko became a daily stop for thousands of IT professionals. A little reminder that sometimes, the simplest ideas stick.” Dušan Jovanović, SEO wizard