Ethnogym: Strength in motion

We transformed Ethnogym’s visual identity with a bold new logo, color palette, and responsive website. A complete rebranding project that captures the energy and strength of a modern fitness community.

We handled branding for a local gym and redesigned their existing website.

THE STORY

Ethnogym is a local fitness center that wanted to bring new life into its brand and digital presence. With years of experience in the fitness industry, the client approached us with a clear goal: unify their visual identity and redesign their outdated website to better reflect the energy and spirit of their community.

GOALS

Our objective was clear:

Create a bold, modern brand identity that conveys movement, strength, and dedication. And back it up with a website that feels fresh, intuitive, and visually inspiring.

Ethnogym needed:

A complete logo redesign
A consistent color palette and typography system
A responsive website that presents classes, trainers, and membership options clearly
A design that motivates visitors to take action — join and move

BRANDING

We started with the brand’s core: its identity.

The idea was to design a logo that embodies energy and cultural roots. Something instantly recognizable and dynamic.

The creative process included refining shapes and colors that reflect vitality and modern aesthetics, combined with strong typography to convey reliability and strength.

The final design connects the dots between fitness, culture, and community, making the logo both meaningful and versatile.

The image below showcases our visual exploration: from initial sketches and color palettes to the final website design.

WEBSITE DESIGN & DEVELOPMENT

We redesigned the existing website with a focus on simplicity, usability, and responsiveness.

Our goal was to make information about classes, trainers, and schedules easily accessible while maintaining a visually consistent experience with the new brand identity.

The new Ethnogym website reflects:

Clean and bold design
Easy navigation and fast performance
Fully responsive layout across all devices
A structure that motivates visitors to take the next step — whether to explore or to join

RESULTS

Ethnogym’s new visual identity gave the brand a stronger and more professional appearance, both online and offline. The redesigned website improved engagement, helped new members find information more quickly, and elevated the gym's overall perception.