In 2016, we partnered with a client looking to expand their business and refresh their online presence. Their existing website, built on the PrestaShop platform, no longer reflected the professionalism or modern aesthetics the brand had grown into.
Our task: redesign the website, strengthen the visual identity, and ensure a smooth migration to the latest PrestaShop version. All without losing a single piece of data or disrupting sales.
THE STORY
The client had already established a recognizable brand in the security equipment market, a space where reliability and trust are crucial.
However, their website’s design and structure didn’t match that reputation.
We saw an opportunity to do more than just modernize the site. We wanted to create a user experience that mirrored the professionalism of their products.
A design that would feel secure, clean, and confident. Just like the alarms and cameras they sell.
“A clean layout isn’t just about looks; it builds trust. When you sell security products, that matters.”
That philosophy guided every design and technical decision we made throughout the process.
GOALS
Our main objective was to build a modern, professional online store that would reinforce brand trust while maintaining business continuity.
Since the client already had a logo and a running business, we had to introduce users to a new website and brand without losing any sales or popularity.
We aimed to:
- Redesign the website using the existing brand colors and visual identity
- Create a clean, structured layout for easier navigation
- Improve user experience and readability with balanced white space
- Communicate reliability and expertise through design
DESIGN
Since the primary color palette was already established, we used it as the foundation for all visual elements, and we focused on contrast, balance, and simplicity.
Typography played a key role. We chose Open Sans, one of the most versatile and widely used fonts at the time, not only for its readability but also because it supports Latin Extended characters, ensuring full localization support.
Given the large amount of product information, we adopted a boxed layout with generous white space. A principle we recommend for e-commerce sites. This layout made navigation effortless and content organization clear, allowing the products to stand out.
”On websites that have a lot of information, especially if they are e-commerce websites we advise designers to use boxed design with a lot of white space for easier navigation and better user experience.” —
RESULT
The redesigned website successfully reintroduced the brand with a clean, trustworthy image. Fully aligned with its market identity.
It improved usability, enhanced brand perception, and reinforced their position as a trusted provider in the alarm and camera market.
Beyond delivering a visual upgrade, the project became a case study in data-safe migration, user-focused design, and custom PrestaShop development done right.
At launch, the new platform delivered:
- Faster performance and smoother navigation
- Improved user experience and lower bounce rates
- A fully responsive design ready for mobile audiences
- Positive client and user feedback on visual clarity and professionalism
For us, Alarmi i Kamere became more than a technical challenge. It was proof that thoughtful design and careful execution can elevate a brand’s entire digital presence.
