With the fitness industry expanding in late 2015, we were contacted by a personal fitness trainer who wanted to start his own business and build a brand.
GOAL
Our first task was to set a strong foundation for the brand. One that would stand out in the crowded fitness world.
We started with the essentials:
- Logo design
- Business cards
- Website design and development (a presentational website so others could find him and contact him)
But as the collaboration grew, so did the ambition. What started as a simple branding project quickly turned into a creative journey. The journey fueled by vision, trust, and passion.
“It was one of those rare moments when you realize you’re not just working on a project . You’re helping someone chase a dream.” — Marko Platanić, Creative Brackets co-founder
LOGO DESIGN
The idea was to create a unique logo that would identify the business at first glance. As a personal trainer, Igor was really dedicated to his goal and helping people reach a healthier life.
They say great design is transparent so let’s dive in…
DESIGNING THE BRAND
The challenge was to create a visual identity that instantly communicates energy, health, and personal commitment. Igor’s dedication inspired the creative direction: clean, bold, and motivating.
The logo design process focused on simplicity and recognition. Every element, from the typography to the color palette, reflected strength and balance — the essence of living healthy.
We extended that visual language to business cards and the website, ensuring the brand felt consistent across all touchpoints.
DEVELOPMENT
The website was built as a simple, responsive presentation platform. It is easy to navigate, focused on clear communication, and optimized for visitors to quickly reach out or book a session.
Behind the scenes, our development process focused on performance and scalability, giving Igor a reliable foundation for future growth, whether that meant expanding his services, adding testimonials, or sharing client success stories.
RESULT
The new brand and website gave Live Healthy a confident start, one that reflected professionalism and personal passion.
The project not only helped Igor establish himself in the market but also showed how thoughtful design and collaboration can turn a simple idea into a living, breathing brand.
