How to choose the right maintenance plan for your website
Learn how to choose the right website maintenance plan by comparing services, pricing, support levels, and your business’s ongoing technical needs.
eCommerce insights from our work, Page 2
our way to write to you
We publish when we have something useful to teach, prove, measure or explain from real eCommerce work, development, search, acquisition, conversion and the systems connecting them.
Blog Post • Support
Blog Post • Google Ads
Why Performance Max spends your budget but does not generate profit
A practical guide to managing Performance Max campaigns for profitable eCommerce growth. It explains why ROAS alone is not enough and how conversion quality, margins, product priorities, creative...
Blog Post • Support
Five metrics you should monitor every month after launch
Learn which website metrics to review every month after launch, including traffic, conversions, speed, SEO visibility, uptime, and security, to keep performance strong and catch issues early. Keep...
Blog Post
Meta Andromeda: Why Creative Diversification Matters More Than the "Perfect" Audience
Meta Andromeda is changing how ads are matched with potential customers. This guide explains why creative diversification, accurate conversion signals and strong business judgment now matter more...
Blog Post
Meta Pixel vs Conversions API: Why e-commerce Brands Need Both
A guide to properly using Meta Pixel and Conversions API for e-commerce. Learn how to improve data accuracy, prevent duplicate purchases, and ensure more reliable signals for optimizing Meta Ads...
Blog Post • Google Ads
Broad match, AI Max and negative keywords: Can we still control Google Search campaigns?
A practical guide to managing modern Google Search campaigns with broad match and AI Max. It explains how match types, negative keywords, brand controls, conversion data, automated ad copy, and...
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