Case study · Print · In-clinic

One poster language. Every service on the wall.

Solar Medical Center does a little of everything — pediatrics, body-composition analysis, a nutrition programme, mesotherapy, fillers, botox, eyelid surgery, a whole anti-age menu. We built one poster system warm and flexible enough to carry all of it: a kit of organic shapes, a friendly clinical palette and a two-tier headline lockup, so any treatment becomes a clear, on-brand wall poster.

Poster system Shape kit Pattern marks 8 services Print-ready

Client

Solar Medical Center · Serbia

A clinic that does everything, with one wall to say it on.

Solar Medical Center is a broad, walk-in clinic with a wide audience and an even wider service list — pediatric cardiology in one room, hyaluronic fillers in the next. When we came on, the work wasn't a logo or a website. It was the wall: the waiting-room and corridor posters that explain, room by room, what the clinic actually does.

The mandate was specific. Deliberately not luxury, not high-end, not a cold private-clinic aesthetic. The audience is families and first-time patients, and the posters had to feel approachable, legible and reassuring from a waiting-room chair. The one thing we already had to build from was the logo — a leaf cradled in an open hand, "care + health" said in a single mark.

The wall had to do the talking — for a worried parent and a returning aesthetic patient alike, in the same visual breath.

— SMC wall-poster system · Creative Brackets

The system

02 · Goals

Build a poster language elastic enough for the whole clinic, warm enough for everyone in it.

One kit, any service

A system flexible enough to carry a thirteen-point body-composition checklist and an annotated botox face with equal ease — no bespoke design per treatment.

Warm, never clinical

Friendly and human; never cold, sterile or luxury. The tone a family clinic earns, pulled straight from the leaf-and-hand mark.

Legible across the room

These are read from a chair, not held in the hand. A big two-tier headline lockup, generous spacing and high-contrast lists do the heavy lifting.

On-brand at a glance

The logo's green-and-coral, its rounded care + health feel, pulled into shapes, colour and type so every poster reads as SMC before a word is processed.

03 · What we designed

A kit, not a stack of one-offs — eight parts that recombine into any poster.

Two-tier headline lockup

A heavy slate display line over a light, wide second line — "BODY GALAXY / analizator tela" — the spine every poster is built around.

Organic shape kit

Soft pebble and kidney blobs in green, coral and sage — used as photo frames, colour fields and corner accents that break the rectangle.

Pattern marks

A family of repeating marks — × grids, plus bullets and hand-drawn squiggle waves — that sprinkle energy without competing with the message.

Clinical-warm palette

Leaf green and lime from the logo, a coral-red pulled from the cradling hand, a calm slate ink for type, on clean white and warm sage tints.

Treatment checklist module

The × and + bullet lists that turn a long menu of services or benefits into a scannable, confident column.

Annotated-anatomy layout

Thin callout lines from a portrait to labelled treatment zones — the layout the botox and filler posters share.

Circular photo treatment

Photography masked into circles and blobs so clinical imagery sits softly inside the brand rather than as a hard rectangle.

Footer signature

The constant close — the leaf-and-hand logo, social glyphs, and "Za prijateljstvo od kuće" — the warm sign-off on every wall.

04 · The mark

Care and health, folded into one round, friendly stamp.

Everything starts at the logo. A green leaf cradled inside an open, coral hand, ringed in slate — "care" and "health" folded into one round, friendly stamp. We didn't redraw it; we listened to it. The rounded forms became the blobs, the leaf green and hand coral became the palette, and the open, unintimidating feel set the temperature for the whole poster system.

Primary · on white

On sage mist

Reverse · on ink

On leaf green

Solar Medical Center primary logo · client brand asset

05 · Palette

A palette lifted straight from the leaf and the hand.

Leaf green and a brighter lime do the optimism and the plus-sign bullets. A coral-red — pulled from the cradling hand in the mark — carries the blobs and the × marks. A calm slate ink sets every headline and runs the body copy. White does most of the work; a warm sage tint and soft cream give sections room to breathe.

Slate Ink#2A3C49

Leaf Green#6FAF45

Lime#9FC146

Coral Red#E14B2C

Terracotta#E5775A

Sage Mist#ECF0E6

06 · Type

A heavy display, a light wide partner, and a rounded workhorse.

The headline lockup pairs a heavy slate display with a light, wide second line — weight contrast doing the hierarchy, not size alone. Body and lists sit in a rounded humanist sans: clear from across the room, never cold.

Display · Archivo

Body Galaxy

analizator tela

Black 900 over Light 300 · the headline lockup

Body · Nunito Sans

Rounded, humanist and friendly — the register a family clinic earns. Set big and high-contrast, it stays clear from a waiting-room chair without ever feeling cold or corporate.

Label · tracked uppercase

BMI · MEZOTERAPIJA · BOTOX · PEDIJATRIJA

07 · Pattern language

One kit of marks, recombined on every wall.

Organic shapes, repeating marks and a tight palette — designed as reusable parts so a new poster is a new arrangement, not a new design. This is the vocabulary that makes thirteen body metrics and a botox face read as the same brand.

Organic blobs

Photo frames · colour fields · accents

× grid

Energy, never noise

+ grid

The green optimism mark

Squiggle waves

A hand-drawn warmth

Capsule

The slate lozenge

Ring & dot

Open-circle accent

Botox

Mezoterapija

Lipoliza

Plus bullet

The + list marker

BMI

Metabolizam

Telesna voda

× bullet

The checklist marker

08 · Anatomy

One poster, dismantled.

Every poster is the same six-part skeleton, re-proportioned for its content. Here it is on the Body Galaxy analyzer — the most list-heavy poster in the set.

1Logo zone

The mark sits top-centre or top-corner — the constant that signs every poster.

2Headline lockup

Heavy slate display over a light wide line — the service named in one confident breath.

3Blob-framed photo

Clinical imagery masked into a circle or blob so it sits softly inside the brand.

4Checklist column

The treatment or benefit list, carried by coral × or green + bullets, aligned to the headline.

5Pattern accents

× grids, rings and squiggles drop into the negative space for energy and rhythm.

6Footer signature

Socials, the handle and "Za prijateljstvo od kuće" — the warm sign-off on every wall.

09 · The wall

Eight services, one voice

The same system stretched from a pediatric family photo to an annotated botox map.

Body composition analyzerBody Galaxy · Analizator tela

Thirteen body metrics as a confident coral-× checklist beside the machine in use.

Botox treatmentsBotox tretmani

The annotated-anatomy layout: thin callout lines from a portrait to each treatable zone.

Hyaluronic fillersHijaluronski fileri

Twelve filler zones mapped down one side of the face — the same anatomy frame, tuned green.

Aesthetic & anti-ageEstetska, anti age medicina

A twelve-line service menu held by a plus-bullet list and a calm sage field.

MesotherapyMezoterapija

Benefit-led: what the treatment softens, set as a plus list, with a blob-masked portrait.

Nutrition systemSolar 511 · Sistem ishrane

The editorial-text frame — structured into segments with the red/yellow/green day system.

Eyelid surgeryBlefaroplastika

Stripped back to one striking circular eye, a coral blob and three plus points.

Pediatric careProfesionalna nega i briga

The warmest of the set — a real family moment under a big green blob, split into two plus columns.

10 · Process

Concept to wall

The system wasn't one poster repeated; it was a kit designed once and rolled out across the whole service list. Each stage locked a decision so the next poster cost layout, not invention.

Read the mark

Pull the design language out of the logo — rounded care + health forms, leaf green, hand coral, an open, unintimidating feel. Set the temperature before drawing anything.

Build the kit

Headline lockup, organic blobs, pattern marks, palette and the bullet modules — designed as reusable parts, not decoration glued onto a page.

Template the layouts

Three repeatable frames — checklist, annotated-anatomy, and editorial-text — so a checklist poster and an annotated-face poster are the same system seen from two angles.

Roll out the wall

Eight posters across the clinic's real services, each print-ready at A-series portrait, each unmistakably SMC and each carrying the same warm sign-off.

11 · Built for the wall

Made for paper, not just pixels.

These are physical objects in a real waiting room, so the system was made for print from the start — A-series portrait proportions, full-bleed organic shapes that survive trimming, CMYK-safe brand colours, and embedded photography sized to read clean at poster scale.

A-series portrait

Designed on the ISO A ratio so the same artwork scales cleanly from A3 corridor cards to large waiting-room walls without re-layout.

Full-bleed shapes

Blobs and colour fields run off the edge by design, so trimming never clips the composition and every poster fills its frame.

Print-safe colour

The leaf green, lime and coral-red tuned to sit inside CMYK gamut, so the wall matches the screen and matches the logo.

One template, many fills

New services drop into an existing frame — headline, blob, photo, bullet list — so the wall can grow with the clinic, not against it.

In closing

A clinic that does everything, finally speaking in one voice on the wall.

A single poster language — shape kit, palette, headline lockup and pattern marks — flexible across eight very different services and warm enough for the whole waiting room. Built once, rolling out poster by poster, all of it unmistakably Solar Medical Center.

Art direction Poster & print design Visual system design Brand-aligned layout Photo treatment Print production

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Za prijateljstvo od kuće · @solarmedicalcenter