Prodavnica Alata — Built for Serbia's Power Tool Market
Full e-commerce platform design and development for Serbia's leading online power tool retailer — brand identity, UX architecture, and a same-day delivery feature that became the store's signature.
A power-tool retailer that needed to look and perform like a market leader.
Prodavnica Alata came to us with a clear vision: Serbia's best-stocked online tool store deserved a platform that matched its ambition. Their catalogue spanned 24 top brands, 6 product categories, and thousands of SKUs — none of it visible in a way that converted.
We took on the full build: brand identity, information architecture, visual design, front-end, back-end integration, and SEO — shipping a cohesive platform in a single engagement.
"We wanted something that felt premium but still spoke to tradespeople and weekend builders alike."
Four pillars that shaped every decision.
eTrustmark certification, a 3-year warranty badge, and transparent delivery promises placed prominently on every product page.
Sub-2-second load times on mobile and desktop, optimised image delivery, and a lazy-load architecture that keeps the first paint instant.
A bold red-and-yellow palette, industrial typography, and banner templates that the client can update without a developer.
Structured data for products, breadcrumb markup, canonical URLs, and category-level content strategy baked into the CMS architecture.
Industrial confidence, retail clarity.
The Prodavnica Alata identity balances the ruggedness of professional tools with the clarity expected from a modern e-commerce brand. Primary red signals urgency and energy; yellow punctuates promotions; the near-black base grounds everything in authority.
Above the fold earns the scroll.
The homepage leads with a full-width hero, a rotating banner strip for current promotions, and a structured category grid — giving first-time visitors immediate orientation and returning customers a shortcut to their category.
Rotating banners managed from the CMS — no developer needed to swap seasonal campaigns.
Six primary categories, icon-driven, visible without scrolling on every viewport.
24 brand logos presented as a trust signal, not just decoration — reinforcing that the catalogue is authoritative.
Hand-picked SKUs surfaced at the bottom of the fold, ready for direct add-to-cart.
In Stock. Ship Today.
The same-day delivery toggle is the store's most distinctive UX element. When a product is in stock at the Belgrade warehouse, a lightning-bolt badge fires and the delivery promise updates in real time — turning an operational advantage into a visible, clickable reason to buy now.
Delivery estimate shown without stock signal.
Lightning badge fires — buy now, receive today.
Standard delivery estimate shown. No urgency signal.
Real-time warehouse check confirms item is at Belgrade hub. Toggle activates.
Lightning bolt badge, yellow highlight, and 'Ship Today' text render simultaneously.
The urgency signal persists through the cart and checkout flow, reducing abandonment.
24 brands. 6 categories. One store.
From professional Bosch and Makita power tools to garden machinery from Husqvarna and Stihl — the catalogue was structured for breadth and depth, with every brand page, category page, and product page optimised for organic search.
Category pages built to rank and convert.
Every category page carries a unique H1, a short introductory paragraph written for search intent, and a filter panel that narrows by brand, price, and availability — reducing time-to-product for both new and returning visitors.
Brand, price range, and availability filters — persistent, fast, no page reload.
Consistent card layout with brand badge, price, stock status, and a one-click add-to-cart.
Sort by price, popularity, and newest — giving buyers the control they expect.
Category-level copy written for the primary search keyword, visible above the fold without blocking product browsing.
Every detail a buyer needs to say yes.
The product page was designed around the moment of decision. Gallery, spec table, delivery promise, warranty badge, and a single prominent CTA — everything a professional buyer needs without having to dig.
Multi-image gallery with zoom — giving buyers the visual confidence of an in-store inspection.
Same-day delivery badge fires when stock is confirmed at the Belgrade warehouse.
3-year warranty badge and eTrustmark certification displayed alongside the price — not buried in the footer.
Single prominent CTA. No competing actions. No distractions.
Trust signals were treated as conversion elements, not legal boilerplate — placed where buyers make decisions, not where they don't look.
A visual identity that carries across channels.
The Prodavnica Alata visual language was extended to Instagram and Facebook — consistent grid aesthetics, brand-colour overlays, and promotional templates that maintain the same industrial confidence as the website.
Product posts, brand spotlights, and promotional reels — consistent with the website's visual system.
Longer-form posts for offers, customer questions, and seasonal campaigns targeting the 35–55 DIY demographic.
Product feed structured for Google Shopping — titles, descriptions, and pricing kept in sync with the live catalogue.
A store the client runs without us.
Prodavnica Alata runs on ReadyCMS — Creative Brackets' own headless CMS built for performance and editorial simplicity. The client manages products, banners, categories, and SEO metadata without touching code.
Add, edit, and archive products with full control over pricing, stock, images, and SEO fields.
Homepage banner slots updated from the CMS — no deployment required for campaign changes.
Category metadata, intro copy, and filter options managed centrally and reflected immediately on the live store.
Per-page meta titles, descriptions, canonical URLs, and structured data managed directly from the admin panel.
Incoming orders, fulfilment status, and delivery tracking managed in a single view.
Sales trends, top-performing products, and traffic sources visible at a glance — no third-party BI tool required.
A platform that outperforms its category.
Six months after launch, Prodavnica Alata holds top-3 organic positions for its primary category keywords, converts at above the Serbian e-commerce average, and runs with a team of two without any development dependency.
First-page Google positions for primary category and brand keywords within six months of launch.
Sub-1.8-second load times on mobile — well below the Serbian e-commerce average of 3.4 seconds.
The client manages the full store — products, banners, SEO, orders — without a developer on call.
All 24 partner brands catalogued with dedicated brand pages, structured data, and SEO-optimised descriptions.
Ready to build your store?
Whether you're launching a new e-commerce brand or rebuilding an existing one — we deliver the full stack: brand identity, UX, development, and SEO. One team, one engagement, one cohesive result.
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