One SEO iteration. 77% more organic clicks in three months.
Creative Brackets rebuilt panagro.rs on ReadyCMS, then ran a single structured SEO iteration on top of it — growing weekly organic clicks from ~45 to ~1,700, with 98% of that traffic coming from non-branded, purchase-intent searches.
A product brand people search for by problem, not by name.
Panagro sells insecticides, rodenticides and plant-protection products in Serbia — Pancid, Pan Stop, Fiprontix and more, through their own eCommerce store.
In this category, almost nobody searches for a brand. They search for the problem: sredstvo protiv bubašvaba, sredstvo protiv krpelja za dvorište, insekticid za muve. Whoever answers those searches — with a product page that ranks, loads fast and carries real product data — wins the customer at the exact moment of intent.
For Panagro, organic search isn’t a marketing channel. It’s the shelf their customers walk past every day.
A ReadyCMS foundation, one iteration, and monthly care.
This result didn’t come from a year of link building. It came from a system: a technically clean ReadyCMS rebuild, a single focused SEO iteration on top of it, and proactive maintenance that keeps compounding.
Full redesign and rebuild on ReadyCMS — clean structure, fast pages, and an SEO-ready technical foundation from day one.
A single structured pass: technical fixes, structured data, on-page optimisation and content targeting real problem searches.
Every month we review, maintain and improve the site — performance, content, feeds and search health — before issues appear.
A strong catalog that search engines couldn’t fully see.
After the redesign the store was fast and clean — but organic search was still an untapped channel. The demand was real; the site just wasn’t built out to capture it yet.
Thousands of monthly problem-searches in Panagro’s category, but the site was collecting only ~45 organic clicks a week.
Product pages carried no structured data — no product snippets, no breadcrumbs, no merchant listings eligibility.
Nothing on the site answered the informational, purchase-path questions that lead people to a product.
One structured iteration — not scattered fixes.
Because the ReadyCMS rebuild had already handled speed, rendering and clean markup, the SEO iteration could go straight to the work that moves rankings.
Crawl hygiene, sitemaps and clean indexing so every important page is discoverable to Google.
Product snippets, merchant listings and breadcrumbs implemented across the catalog — 0 invalid items.
Titles, descriptions and heading structure rewritten around real Serbian search language.
Guides targeting purchase-path questions — the cockroach guide alone now brings 1.65K clicks a quarter.
Problem-based category and tag pages so „sredstva protiv bubašvaba“ has a page that deserves to rank.
Every change tracked against clicks, coverage and enhancement reports — no guesswork.
Growth that accelerates, on searches that convert.
Quarter over quarter and month over month, both clicks and impressions keep climbing — and nearly all of it is non-branded, purchase-intent search in Panagro’s home market.
Non-branded traffic: 98%
98% of organic clicks come from category and product-intent searches — people looking for a solution, not for the brand name.
Clicks from Serbia: 93%
Growth is concentrated in the market Panagro actually sells to — not inflated by irrelevant geography.
The site starts from a modest post-redesign base, so early percentages run high — that’s normal. What matters is the shape: growth keeps accelerating six months in, instead of plateauing after an initial bump.
And the mix matters: 98% non-branded means these are new customers finding Panagro by problem — demand the brand did not previously reach.
What a healthy store looks like in Search Console.
Rankings follow health. Every Search Console report for panagro.rs — indexing, Core Web Vitals, structured data, shopping eligibility — now runs clean and green.
Straight from Google Search Console.
Unedited screenshots from the panagro.rs property — performance, insights and enhancement reports, date ranges visible.
All numbers on this page are read directly from these reports: 6-month performance totals, Insights comparisons for the 3-month and 28-day windows, and the enhancement reports showing structured data going live in June with zero invalid items.
A channel that now compounds on its own.
Six months after one SEO iteration, panagro.rs went from ~45 to ~1,700 organic clicks a week — 16.5K clicks and 339K impressions in the half-year, at an average position of 5.4. Because 98% of that traffic is non-branded, this is genuinely new demand reaching the store, not existing customers typing the brand name.
The trajectory is still pointing up — +31% clicks in the latest 28 days alone — and monthly proactive maintenance keeps every part of the system improving: search health, content, product data and performance. That’s the compounding advantage of building on a foundation that’s easy to iterate on.
January to June 2026.
13.4K clicks last quarter.
New demand, not brand searches.
Across every GSC report.
Is your store invisible to the people already searching for it?
Let’s find the demand your site isn’t capturing — and build the foundation, iteration and maintenance rhythm that turns it into customers.
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