01
Business strategy
Roadmap, pricing model, market entry, partnership posture. The advisor-in-the-room work that startups usually pay separate consultants for.
Case study · 2021 — ongoing
Scan, order & enjoy.
We didn't build Orderize on top of an existing brand — we built the brand. From the founding conversation to the ordering app live in restaurants today, Creative Brackets shaped the strategy, drew the logo, wrote the platform, and stayed on as Orderize grew from idea into a working hospitality product across Sweden and the Balkans.
Client
Orderize · Sweden
Category
Hospitality SaaS · QR ordering
Engagement
Founding partner, 2021 → today
Live at
orderize.me
01 · The brief
An idea that needed everything — strategy, brand, and a platform to power it.
When the team behind Orderize first walked into our office, they had a sharp vision and an empty whiteboard. They wanted to put the menu on the guest's phone — every QR scan a moment of independence for the guest and a small unburdening for the staff. What they didn't have yet was a business model, a brand, or any of the technology to deliver it. They needed a partner who could carry all three.
That's the engagement we agreed to. Not a one-off design sprint or a contracted development pipeline, but a co-founding kind of partnership: business strategy, identity, presentation site, the ordering platform itself, the POS integrations, the plug-ins, the marketing — and the long, quiet years of consultation after launch. The kind of work where the client doesn't have to draw the org chart for who owns what, because the same team owns all of it.
When you're building a startup, the technology is only half the story. The bigger challenge is shaping the business itself — the model, the brand, the strategy.
02 · What we built, end to end
Four pillars — one team, one cadence, one product.
02
Brand identity
Name treatment, logo, type system, the green, the "Scan, Order & Enjoy" line, table stands, social templates, the lot.
03
Presentation website
orderize.me — built on ReadyCMS so the founders can publish, the team can iterate, and the marketing engine has somewhere to live.
04
Ordering platform
Guest app, QR system, POS hooks, integrated payments, kitchen + bar printers, multilingual menus, plug-in architecture.
03 · How it works
A six-step loop, designed to feel like one motion.
The whole product has to disappear behind the meal. From the moment a guest sits down to the moment a server walks the food out, the experience should feel like one fluid gesture — scan, choose, eat. The platform we built sits silently inside that loop.
1
Scan
Guest scans the QR on the table. The branded menu opens instantly in the browser — no app install, no friction.
2
Order
Browse food, drinks, sides. Tap to add. Edit the cart at the guest's own pace. Pay in-app or settle later.
3
POS
Orders route straight to the restaurant POS. Tickets print at the bar and the kitchen the moment the guest taps Send.
4
Food preparation
Kitchen and bar staff focus on the food, not on running tickets. The chaos of peak service moves quietly into the background.
5
Service
The waiter finalises the order at the table and serves the guest. No taking orders, no re-entry, no errors.
6
Enjoy
Guests receive their order up to 60% faster — a better experience, a higher table turn, and a calmer team behind the bar.
Scan, Order & Enjoy
Three words on the table stand. Three words across every marketing surface. Three words the product is built to deliver — every shift, every cover, every restaurant.
04 · Palette
A single green, doing a lot of work.
Orderize's green is a lime — bright, edible, alive. It's the brand's voice colour: type, plates, social tiles, the table-stand "Table 2" script. We let it carry almost everything visual, and use a warm white and a near-black charcoal to keep it readable wherever it lands.
Orderize Green#8FC026
Lime Deep#6E9B1C
Lime Soft#E8F2D3
Warm White#FAFAF7
Charcoal#2A2A2A
Slate#5A5F64
05 · Type
A confident serif headline, a quiet sans for the rest.
The display face is a high-contrast serif — used for the big title moments on the site and on print collateral. Body is set in a neutral grotesque so the long copy reads quickly. The "Scan, order & enjoy" promise lives in a handwritten script — the only piece of personality that recurs everywhere, from the table stand to the social tiles.
Display · Playfair Display
Scan,
order
& enjoy.
Body · Inter
Guests scan the unique QR code on the table with their mobile phone, and are presented with the customer's menu, drink list or other services. By simple clicking on the chosen item, guest can place one or several items in the cart and proceed with purchase in their own pace.
Script · CaveatScan, Order & Enjoy
The brand promise — the only piece of personality that recurs everywhere.
06 · Brand collateral
On the table, in a hand, behind the bar.
The brand had to land in the physical world — on a table, in a hand, behind a bar. Table stands, social templates, brochure, presentation site, social Facebook cover. Every surface uses the same lime green and the same script promise, so a guest who's seen a tile on Instagram recognises the stand on the table without thinking about it.
Social · Facebook cover · the brand in one composition
07 · Plug-ins
A plug-in architecture for the things every restaurant is different about.
Restaurants aren't uniform — some want guests to call a waiter, some don't; some add a service fee, some don't; some run three menu layouts at once. Instead of branching the codebase, we built the platform so each behaviour can be turned on as a plug-in. The screenshots below are real Orderize plug-ins, shipped.
Plug-in · 01
Call a waiter
A small bell button in the guest app. Tap once and the waiter's tablet pings with the table number. Restaurants running this feature report higher guest satisfaction and a calmer floor.
Plug-in · 02
Service fee
Per-restaurant configurable surcharge — flat, percentage, time-of-day. A pricing-strategy lever that takes a moment to switch on and shows up on every guest receipt.
Plug-in · 03
App layout switcher
Three menu layouts — full-bleed, dual, quad — selectable per venue. The same guest app reshapes itself to fit a fine-diner, a beach bar, or a hotel breakfast room.
Philosophy
When startups team up with us, they gain more than a product.
Orderize is one of three startups Creative Brackets has co-built alongside running its own product, ReadyCMS. The model is consistent: we sit at the founding table, we own the technology and the brand, and we stay on as advisors long after launch. It's the partnership we'd want, if it were us shipping the company.
08 · Long-term partnership
Five years in. Still the same team. Still iterating.
We're not the agency that left after launch. Today, our work with Orderize continues: new plug-ins, market expansion, performance work, and the ongoing strategic conversations that come with running a hospitality product across multiple countries. The cadence is steady — there when Orderize needs us, invisible when they don't.
5y
partnership
From founding deck to today's roadmap. Same team, same cadence, no replatforms.
6
steps · one motion
Scan, order, POS, prep, service, enjoy — the loop the platform is built around.
60%
faster service
Guests receive their order up to 60% faster, the metric the platform was built to move.
∞
plug-ins, growing
Call a waiter, service fee, layout switcher, multilingual menus — and counting.
In closing
From a vision on a whiteboard to a working hospitality product.
Scan, Order & EnjoyOrderize is what happens when a startup walks in with an idea and walks out, several years later, with a brand, a platform, a market, and a team they trust. We're proud to have built it from the first sentence.
Business strategy
Brand identity
Logo design
Web design
ReadyCMS development
Platform engineering
QR ordering app
POS integration
Payment integration
Plug-in architecture
Social templates
Print collateral
Ongoing consultation
Services that made it happen
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