What does Creative Brackets do?

Creative Brackets is an eCommerce growth agency founded in 2015. We specialize in SEO, WooCommerce and Shopify development, Google Ads, UX design, and conversion rate optimization (CRO) for catalog brands. Our clients sell 1,000+ product lines and need a full-funnel partner who can grow both organic traffic and paid revenue.

Where is Creative Brackets based?

Creative Brackets has offices in Belgrade, Serbia and Gothenburg, Sweden. We work with eCommerce brands across Europe and internationally, with the majority of client revenue generated in the UK, Sweden, and the Western Balkans.

Is Creative Brackets a legitimate agency?

Yes. Creative Brackets was founded in 2015 and is a certified Google Partner. The agency holds a 5.0 rating across Google, Facebook, and Trustpilot reviews. We have publicly documented case studies showing results including 13.7x ROAS for Prodavnica Alata, 3.73x ROAS for AlekPharm, and 77% organic traffic growth for Panagro.

Who founded Creative Brackets?

Creative Brackets was founded by Miloš Lukić and Marko Platanic. They lead the company together as co-founders.

Case study · 2024, present

Branding, website and digital strategy for the only 3PL exclusively dedicated to moving stone.

First Class Freight is a third-party logistics company built around one specialty, the safe, on-time transportation of granite slabs, marble and other stone materials. We were brought on to build the brand from the ground up: identity, website, social presence, and an always-on digital campaign engine, all pointed at two audiences at once, the flatbed carriers FCF wants in its network, and the suppliers shipping stone.

Client

First Class Freight

Sector

3PL · Stone-materials logistics

Scope

Brand · Web · Social · Ads

Chicago, IL

FIRST CLASS FREIGHT

Accurate · Efficient · Secure

01 · The brief

Build the brand for the only logistics provider that moves nothing but stone, and the lead engine to fill its trucks.

Stone is one of the hardest things in freight to move well. A single granite slab can weigh over 1,000 pounds. It has to ride on a flatbed, secured by a driver who has hauled it before, and arrive without a chip, because a chip is the whole order. Most general brokers will quote that load. Almost none of them specialize.

First Class Freight saw the gap. The brief to us was equally specific: stand them up as the recognized stone-materials 3PL, a brand granite distributors trust on first contact and flatbed owner-operators sign up to drive for, and build the lead-generation surfaces (website, social, paid) to back the positioning up.

“We don’t just move stone, we move businesses forward.”

Brand positioning, FCF

02 · Goals

Make FCF the obvious choice for the people who move stone, and the people who ship it.

Own the niche

Position FCF as the default 3PL the moment someone in the stone industry searches for freight, by category, not by company name.

Recruit carriers first

The first 60 days of marketing target flatbed carriers with 10+ trucks. The network has to exist before the lead generation does.

Generate shipper leads

A clean inquiry path for granite distributors, fabricators, and importers, fast response, no friction, no jargon.

Look like the safe pick

Every surface, site, LinkedIn, ads, has to read as the careful, professional partner you trust with a $20k slab.

03 · What we shipped

Nine deliverables, one connected program.

Brand identity

The FCF stencil wordmark, the rock & road graphic vocabulary, the navy + electric-blue + stone-white palette and a mini style guide team-wide.

Logo system

Primary FCF mark with three color applications, knockout on navy, blue on light, mono on photography, plus the full lockup with descender.

Typography pairing

Godber as the technical display face for headlines, paired with Inter for UI and body. One serif-free system, top to bottom.

MVP website

Five-to-seven page site with a Carrier Application form (FMCSA Safer verification) and a Shipper Inquiry form (Excel + Zapier).

Social profile kit

Company and CEO LinkedIn set-ups, Instagram & Facebook covers, profile imagery, consistent identity across five accounts.

Content templates

A ten-template social system covering recruitment posts, quotes, CEO carousels, and visual story openers, production-ready in Canva.

Paid-media program

Google Search, Display and YouTube ads scoped to carrier recruitment first, retargeting shippers from week six onward.

Email + business cards

Standardized email signatures and print-ready business-card templates for the whole team.

Phase roadmap

Twelve weeks mapped from brand finalization through to ad-campaign scaling, every deliverable owned, every dependency dated.

04 · The mark

Three letters, one module. A wordmark you can read from a smartboard or a side-view mirror.

The wordmark is a stencil, three letters built from a single rectangular module, the negative space between strokes doing as much work as the strokes themselves. “F · C · F” reads the company name out the moment your eye lands on it, and the two center breaks accent in electric blue against a navy wash.

Primary · Knockout · Blue accent

01 / 01 · Primary

05 · Palette

A finance navy. A logistics blue. The white of cut stone.

Two blues do all the heavy lifting, a confidence-building deep navy as the surface, and an electric mid-blue as the accent that lights up the wordmark and the CTAs. No greens, no warm tones, this is a category that earns its trust by looking calm.

Surface · trust

Navy Hold

#15213A

Accent · CTA

Electric Blue

#185AD5

Type · contrast

Asphalt

#1A1A1A

Surface · light

Slab Stone

#E7EBEA

Secondary · meta

Quarry Gray

#8A8F95

Background · clean

Paper

#FFFFFF

06 · Logo system

One mark, three voices.

The wordmark is built to flex without ever stopping being itself: a knockout on the navy hero plate, the same shape painted blue on a stone-white plate for B2B documents, and a mono lock-up for letterheads, emails, and the corner of a LinkedIn cover.

FIRST CLASS FREIGHT

A · Primary · Navy plate

FIRST CLASS FREIGHT

B · Light · Blue on stone

FIRST CLASS FREIGHT

C · Mono · Over imagery

07 · Typography

Godber for the brand. Inter for everything else.

Godber is a geometric display face cut from rounded rectangles, almost the same module the wordmark is built from. It does the headlines, the campaign quotes, the section openers. Inter handles UI, body, captions and forms.

Display · Godber

ABCDEFGHIJKLMN
OPQRSTUVWXYZ
0123456789 · & ?

Used for: H1 · campaign quotes · the wordmark · numerals.
Weight: Regular (single weight).
Tracking: 0 for body, +0.18em for caps.

Body · Inter

Bold · 700 for emphasis
Semibold · 600 for labels and CTAs
Regular · 400 for body and forms

Used for: H2–H6 · body · UI labels · forms · captions.
Variable; ships in three working weights.

Scale · 5 steps

H1 · 64