fakturaPRO Case study · 2025 — ongoing

Create an invoice

in minutes.

Send it anywhere.

fakturaPRO is our own product — a free, professional invoicing app for freelancers, small businesses and agencies. Create an invoice in minutes, download a clean PDF, and send it anywhere. Multi-language, multi-currency, proformas, bulk actions and a full activity log — without the bloat of accounting software. We designed it, we built it, and we ship it.

Free forever · core invoicing fakturapro.rs
fakturaPRO dashboard
Client
fakturaPRO · our own product
Category
Invoicing SaaS · free forever
Scope
Brand · website · full app
Live at
fakturapro.rs
01 · Why we built it
fakturaPRO

Invoicing shouldn't cost a small business a subscription and a learning curve.

Most invoicing tools in our market are one of two things: a spreadsheet template that breaks the moment you reuse it, or a heavyweight accounting suite that asks a freelancer to think like a bookkeeper. We wanted the middle that didn't exist — a tool that does invoicing beautifully and stops there.

So we built fakturaPRO as our own product. Core invoicing is free forever, because a business's core admin shouldn't sit behind a paywall. It speaks Serbian and English, handles multiple currencies, generates a clean PDF in one click, and keeps a full audit trail of who did what and when — all without a single accounting feature a small team will never use.

“Invoicing should be accessible to everyone. We built the tool we wished existed — fast, clean, and free at its core.”
— Creative Brackets
02 · What we built, end to end

One product, owned in full — brand, website, and application.

01
Brand & identity

The name, the layered-pages logo mark, the indigo-and-cyan palette and the type system — a confident, trustworthy fintech identity.

02
Marketing website

fakturapro.rs — the bilingual landing site that explains the product, answers the FAQ and drives free sign-ups.

03
The application

Dashboard, invoices, clients, items, proformas, reports and the Activity Log — the full working product, not a prototype.

04
Invoicing engine

One-click clean PDFs, multi-currency, VAT and non-VAT modes, custom numbering, bulk operations — the plumbing that makes it fast.

03 · Built for serious invoicing

Everything a small team needs — and nothing it doesn't.

The feature set is deliberately bounded. Each of these is real, shipped functionality inside the app today.

Accountability
Activity Log

A full audit trail across invoices, clients, items and settings — every change, with who did it and when.

Speed at scale
Bulk operations

Group status changes, bulk PDF downloads, bulk email — safe batch edits across many invoices at once.

Sales workflow
Proformas

Issue a proforma, then convert it to a full invoice in one click when the deal is done.

Clean by law
Non-VAT mode

Switch between VAT and non-VAT; the PDF and the totals adapt automatically to match the regime.

Visibility
Reports

Revenue trends, overdue tracking, per-status summaries and a currency breakdown at a glance.

Send anywhere
Multi-currency

Invoice in RSD, EUR and more — each document in the currency the client actually pays in.

04 · The dashboard

The whole business, on one screen.

Sign in and the dashboard leads with what matters: revenue, pending and overdue totals, quick actions to start a new invoice, client or proforma, and a live status breakdown. Recent invoices and a cash-flow view sit a glance away. It's the app doing the accounting-suite job without looking or feeling like one.

fakturaPRO dashboard — full view
One click
to a clean PDF

Download or update an invoice's status straight from the list.

6
invoice statuses

Draft, sent, paid, overdue, cancelled — tracked and colour-coded.

2
languages, one app

Serbian and English, switchable in place — same data, either voice.

05 · Palette

Indigo and cyan, over a lavender-white calm.

The brand runs on a royal indigo primary and a cyan that lives inside the logo mark. A near-black navy carries the app chrome; a light lavender mist keeps the long working screens calm. The status greens and reds are borrowed straight from the app, where paid and overdue need to read instantly.

fakturaPRO Blue
#2E43E3
Indigo Deep
#1B2AB8
Logo Cyan
#14A3E4
App Navy
#0B1220
Lavender Mist
#EEF1FB
Status Green
#16A34A
06 · Type

A geometric headline, a neutral workhorse for the rest.

Display is set in Poppins — round, geometric and friendly, the way a free tool should feel approachable. Body and every interface label are Inter, so dense invoice tables and long settings screens stay quick to read. The wordmark keeps its own signature: a light 'faktura' locked to a heavy 'PRO'.

Display · Poppins
Invoice
in minutes
84 px · geometric · 300 / 700 / 800
Body · Inter

Create an invoice in minutes, download a clean PDF and send it anywhere. Multi-language, multi-currency, proformas, bulk actions and a full activity log — without the bloat of accounting software.

Wordmark
fakturaPRO
07 · The marketing website

fakturapro.rs is the front door — a bilingual landing site built to explain the product plainly and get people to their first PDF. The same page, the same structure, in Serbian and in English: hero, feature story, who-it's-for, an honest Excel-vs-fakturaPRO comparison, real user quotes and a full FAQ.

fakturaPRO — landing page in Serbian
Landing · Srpski
fakturaPRO — landing page in English
Landing · English
fakturaPRO login — bilingual
App · sign-in · English / Srpski toggle
08 · Who it's for

Three kinds of team, one clean workflow.

01
Solo operators & freelancers

Create and send professional invoices fast — multi-language for international clients, clean PDF export in one click, custom invoice numbering.

02
Small businesses

Stay organised with statuses, clients, items and reports. A product catalog, revenue and overdue tracking, and VAT / non-VAT modes.

03
Agencies & teams

Multi-user access, a full Activity Log and bulk operations — clients and controls in one place, plus a client-safe export for the accountant.

fakturaPRO app icon
Philosophy

Free at the core, on purpose.

fakturaPRO is one of the products Creative Brackets builds and runs itself, alongside client work and our own platform, ReadyCMS. Keeping core invoicing free forever is a deliberate stance: optional automation can come later, but the basic job of billing a client should be available to everyone, with no hidden fees and no limits on core usage.

In closing

Our own product, shipped and live.

fakturaPRO app icon fakturaPRO

fakturaPRO is what happens when we point our own process at our own problem: a free, professional invoicing tool that does one thing exceptionally and gets out of the way. Brand, website and app — designed, built and maintained by Creative Brackets.

Product strategy Brand identity Logo design UI / UX design Web design Frontend engineering Application development PDF generation Multi-currency Localization (SR / EN) Activity logging Ongoing product work
[creative · brackets] © Creative Brackets — fakturaPRO · our own product, 2025 — ongoing
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