Technical SEO
Index Bloat & Crawl Budget
Stop wasting crawl on duplicates. Surface revenue pages. Stabilize organic growth.
CB controls indexing for large catalogs (facets, parameters, variants, pagination) with clear rules: robots, canonicals, noindex strategies, sitemaps, and internal linking guardrails.
Index bloat & crawl budget control for eCommerce
If Google is spending crawl on duplicates, parameters, and low-value URLs, your money pages get discovered slower and refreshed less reliably. We fix the rules that decide what gets indexed - then we protect them with governance so growth doesn’t regress.
Related: Technical SEO, Faceted Navigation SEO, Core Web Vitals, SEO Migrations, eCommerce SEO, Case Studies.
Request audit Book a discovery callWhat we fix (and why it impacts revenue)
Large catalogs don’t usually "lose SEO" - they get diluted. Too many URLs compete for crawl and indexing, and ranking signals spread across duplicates. We create clarity: which URLs deserve to exist, which should consolidate, and which should never be indexed.
Index map (what should exist)
We align business intent with URL behavior: money pages that should rank, support pages that should be discovered, and URLs that should be consolidated.
Robots + sitemap strategy
Sitemaps should reflect your real, indexable URLs - not every variant and parameter. Robots rules should reduce crawl waste without blocking critical rendering.
Canonicals + parameter rules
We fix canonical behavior across filters, sorting, pagination, tracking parameters, and internal search so authority consolidates instead of fragmenting.
Noindex & linking guardrails
We reduce index bloat from thin/duplicate templates and prevent accidental discovery via navigation, facets, "related" modules, and internal search links.
Packages
Index bloat fixes are part rules and part implementation - and the biggest wins come from protecting those rules as your catalog and teams scale. We start with the audit, then ship improvements safely.
If you suspect filters and parameters are the main source of duplicates, start with Faceted Navigation SEO.
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Launch - Crawl & Index Audit Clarity: what’s indexed today, what shouldn’t be, and how to fix it. |
Growth - Fix Sprint (Most Popular)Implementation of high-impact crawl + index fixes across templates and rules. |
Scale - Governance Partner Ongoing guardrails, monitoring, and release QA to prevent regressions. |
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| Best for | Stores with thousands of “Valid” indexed pages that don’t drive revenue. | Teams ready to implement and validate changes within weeks. | Large catalogs with frequent releases where SEO needs steady protection. |
| What's included |
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| Starting investment | €1,500 Exact scope and pricing after your audit. |
€5,000 Exact scope depends on backlog size and platform constraints. |
€2,500/month Exact scope and cadence after the audit. |
| Next step | Request audit | Request audit | Book a consultation |