What does Creative Brackets do?

Creative Brackets is an eCommerce growth agency founded in 2015. We specialize in SEO, WooCommerce and Shopify development, Google Ads, UX design, and conversion rate optimization (CRO) for catalog brands. Our clients sell 1,000+ product lines and need a full-funnel partner who can grow both organic traffic and paid revenue.

Where is Creative Brackets based?

Creative Brackets has offices in Belgrade, Serbia and Gothenburg, Sweden. We work with eCommerce brands across Europe and internationally, with the majority of client revenue generated in the UK, Sweden, and the Western Balkans.

Is Creative Brackets a legitimate agency?

Yes. Creative Brackets was founded in 2015 and is a certified Google Partner. The agency holds a 5.0 rating across Google, Facebook, and Trustpilot reviews. We have publicly documented case studies showing results including 13.7x ROAS for Prodavnica Alata, 3.73x ROAS for AlekPharm, and 77% organic traffic growth for Panagro.

Who founded Creative Brackets?

Creative Brackets was founded by Miloš Lukić and Marko Platanic. They lead the company together as co-founders.

YouTube Ads for eCommerce

Demand creation you can measure - powered by clean tracking and creative iteration.

YouTube can support eCommerce acquisition when the product, audience and creative make video useful. We plan the role of the channel first, prospecting, remarketing or education, rather than adding it simply for reach.

Google Ads / YouTube

YouTube Ads for eCommerce brands that want measurable demand

YouTube can drive growth beyond last-click, if you treat it as a creative + measurement system. We build YouTube campaigns around audiences, creative iteration, and conversion tracking you can trust, so YouTube supports revenue.

Back to the hub: Google Ads management. Related services: Performance Max, Shopping Ads, Search Ads, Conversion Tracking.

Adjacent growth systems: CRO, eCommerce SEO, Case Studies.

Request audit Book a discovery call

YouTube is a creative testing engine
(and it needs guardrails)

Most YouTube ad spend fails for predictable reasons: creative doesn’t match the offer, audiences aren’t staged, and measurement can’t connect view-driven demand to sales. We create a testing system and build measurement and landing page alignment around it.

Audience strategy (prospecting → consideration → remarketing)

We layer audiences by intent and lifecycle so budget supports the right goal: new demand, warm traffic, or conversion capture.

Creative system (angles, hooks, formats)

We build a repeatable creative testing plan: angle hypotheses, hook testing, and format variation (shorts, skippable, bumpers) with clear learnings.

Meta Ads, TikTok Ads, YouTube Ads, Creative Testing, Performance Creative, Paid Social Strategy

Meta Ads TikTok Ads YouTube Ads Creative Testing Performance Creative Paid Social Strategy

What we do in YouTube (so the channel supports revenue)

Our goal is to make YouTube measurable and iterative, so creative decisions compound over time. This is how we structure YouTube for eCommerce growth.

Avoid blended results

Campaign structure + learning hygiene

Clear separation between prospecting, remarketing, and creative tests, so you can tell what’s working and avoid blended results.

eCommerce audit
Turn learnings into winners

Creative testing backlog + iteration cadence

We define what to test next (angles, offers, hooks) and keep a simple iteration loop that your team can execute consistently.

Creative Testing
Make the promise convert

Landing page alignment (CRO-ready)

YouTube traffic behaves differently than Search. We align the message and landing page experience to reduce drop-offs and support conversion.

CRO Landing Pages
Optimize on real outcomes

Measurement sanity checks

We validate conversion tracking and attribution so YouTube decisions are based on real outcomes.

Conversion Tracking

When YouTube is the right next step

YouTube works best when you have a clear offer, product-market fit, and a willingness to iterate creative. It pairs especially well with: Search Ads (intent capture), Shopping Ads (product discovery), and CRO (conversion lift).

YouTube Ads - Packages

Setup a system. Then iterate creative.

YouTube performance compounds when you learn fast and keep creative iteration consistent. These packages are built to establish a baseline, then improve creative and measurement month after month.

What you get	Foundation - Setup & Measurement	Management - Creative Iteration
Best for	Brands launching YouTube or restarting with proper guardrails	Brands ready to test creatives monthly and scale what works
Account setup	Campaign structure + audiences + placements guardrails	Ongoing optimization + learnings hygiene
Creative plan	Testing backlog (angles, hooks, formats) + requirements	Monthly creative iteration + performance readouts
Measurement	Conversion tracking sanity check + reporting baseline	Monthly reporting + decision-focused backlog
Primary next step	Request audit	Book a discovery call