Google Shopping Ads
that win on feed quality
Better titles, better attributes, better segmentation - built to scale profitable product demand.
Shopping isn’t "just another campaign type" - it’s a merchandising system. CB turns Merchant Center data into a competitive advantage, so your best products show up for the right queries, at the right bid, with reporting you can actually act on.
Google Ads / Shopping
Google Shopping Ads management for eCommerce brands that need control
Shopping Ads are where product data meets buyer intent. When your feed is structured well, Shopping becomes a predictable growth channel: you see what queries drive sales, which products win, and where margin gets lost.
For the full paid growth overview, visit our Google Ads management page. If you’re leaning into automation, see Performance Max.
Want to see Shopping wins in the real world? Browse Case Studies.
Shopping is a feed + merchandising system
(not "just ads")
Most Shopping accounts underperform for one simple reason: the feed doesn’t reflect how people search and how you actually want to sell. We treat your Merchant Center as a performance asset: clean taxonomy, strong attributes, and segmentation that matches margin and demand.
Better matching (titles & attributes)
Improve query coverage and relevance without guessing: product titles, key attributes, category mapping, and consistent variants.
Better economics (labels & priorities)
Segment by margin, seasonality, inventory health, and product lifecycle - so bids follow business priorities.
Shopping Ads, Search Ads, Performance Max, Feed Optimization, Bid Strategy, ROAS Improvement
What we do in Shopping the parts that actually move revenue
Our focus is to make Shopping measurable and controllable. That means feed iteration + structure + reporting you can trust - not endless bid tweaks without clarity.
-
Make the feed work for you
Merchant Center health & feed improvement
Fix disapprovals, strengthen attributes (GTINs, categories, condition), and build a scalable framework for ongoing feed iteration.
-
Control where budget goes
Campaign structure & query control
Priorities, negatives, and segmentation strategies that help you understand what’s driving performance and where budget should move.
-
Scale winners, cut leaks
Product-level performance analysis
Identify winners and profit leaks: product groups, price points, and category expansion opportunities.
-
Decisions based on reality
Measurement alignment (so results are real)
We sanity-check conversions and attribution so Shopping optimizations are based on reliable signals.
Shopping vs Performance Max: when to use what
Shopping is usually the right starting point if you need clearer query-level control and a strong feed foundation. Performance Max is powerful for scale - but benefits most after your feed and tracking are already strong.
If you're unsure which direction fits your business, start with our eCommerce audit.
Shopping Ads - Packages
Feed-first setup. Then monthly iteration.
Shopping performance compounds when your product data gets better over time. These packages are built to establish a clean baseline, then improve query coverage, efficiency, and profitability month after month.
| What you get | Foundation - Feed & Merchant Center | Management - Shopping Optimization |
|---|---|---|
| Best for | Stores with feed issues, disapprovals, weak query matching | Stores ready to scale Shopping profitably with ongoing iteration |
| Merchant Center audit | Diagnostics + approval fixes + feed roadmap | Continuous feed iteration tied to performance findings |
| Feed structure | Attributes, taxonomy, GTIN checks, labeling strategy | Label iteration (margin/seasonality/winners) + optimization loop |
| Shopping setup | Campaign build + segmentation plan | Budget/bid strategy refinements + negatives + query control |
| Reporting cadence | Baseline KPIs + clarity on next actions | Monthly review + backlog (tests, feed updates, expansions) |
| Primary next step | Request audit | Book a discovery call |
A decade of
eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
10+
Years of experience in the digital and eCommerce industry
250+
eCommerce projects completed with proven results
5M €
Managing Over €5 Million GMV for our clients in the last 4 years alone
€200K+
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews
Reviewed across platforms
See verified reviews on Google, Facebook, Trustpilot and other platforms. We focus on clear communication, measurable work, and long-term delivery.
Audit-first growth
Want to know if your feed is costing you revenue?
Common Shopping Ads problems we fix
These are the most frequent Shopping issues we see in eCommerce accounts - and the fastest places to unlock performance.
Low impressions for products that should sell
Usually caused by weak titles, missing attributes, or incorrect categorization. We fix feed matching and Merchant Center signals.
Spend concentrates on low-margin items
We introduce labels + segmentation so budget flows to profitable products and you can scale without hurting margin.
Disapprovals and feed errors keep coming back
We build a repeatable feed QA workflow so approvals become stable and easier to maintain.
Reporting is unclear ("what should we do next?")
We focus reporting on decisions: product groups, queries, and actions that move revenue - not vanity metrics.