Google Ads / Search
Search Ads for
Profit-first Google Search. Cleaner query control. Better conversion data.
We build and optimize Google Search campaigns that prioritize margin and intent: query mining, negatives, feed-aware structure, and landing page alignment — paired with conversion tracking you can trust.
Google Ads / Search
Search Ads for eCommerce brands
that need query control
Search is still the highest-intent Google Ads channel - but only when you control what you’re paying for. We build Search campaigns around profit, landing page quality, and reliable conversion tracking (so optimization decisions are real).
Back to the hub: Google Ads management. Related services: Shopping Ads, Performance Max, Conversion Tracking.
Adjacent growth systems: CRO, eCommerce SEO, Case Studies.
Search Ads is a query + landing page system
(not "set keywords and hope")
Most eCommerce Search accounts waste budget in predictable places: broad match without guardrails, weak negatives, poor landing page alignment, and tracking that overcounts or misattributes sales. We fix the system so Search becomes controllable and scalable.
Query control (negatives + intent mapping)
We structure campaigns and mine search terms so spend moves toward profitable intent - and away from research-only or irrelevant queries.
Landing page alignment (PDP / category / collection)
Matching intent to the right template improves Quality Score, conversion rate, and efficiency. We map queries to the pages that can actually sell.
Shopping Ads, Search Ads, Performance Max, Feed Optimization, Bid Strategy, ROAS Improvement
What we do in Search (the levers that drive profit)
Our goal is to make Search Ads measurable, efficient, and scalable. That means fewer "black box" decisions and more repeatable improvements.
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Know what’s working
Account structure for clarity
We organize campaigns by intent and merchandising priorities (brand, category, competitor, high-margin, seasonal) so reporting answers "what to do next".
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Coverage with control
Keyword strategy + match type guardrails
We balance coverage and control with intentional match types, negatives, and query mining - so scale doesn’t destroy efficiency.
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Fewer junk clicks
Ads that qualify clicks (not just attract them)
Strong messaging and extensions reduce junk clicks and increase qualified traffic. We align ad copy with offers, shipping/returns, and product constraints.
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Optimize on real outcomes
Conversion tracking sanity checks
Search optimization only works when conversion signals are trustworthy. We validate tracking and attribution so changes are based on real outcomes.
Search vs Shopping vs Performance Max: where Search fits
Search is ideal when you need explicit query-level control and you want to scale specific categories, offers, or margins. Shopping and Performance Max are powerful for product discovery and automation - but Search is often the quickest place to regain control.
If you want product-led growth: Shopping Ads. If you want cross-network scale: Performance Max.
Search Ads - Packages
Structure first. Then weekly optimization.
Search performance compounds when query control and tracking are solid. These packages are built to establish clean guardrails, then improve efficiency and revenue month after month.
| What you get | Foundation - Search Audit & Restructure | Management - Search Optimization |
|---|---|---|
| Best for | Accounts with wasted spend, weak query control, unclear structure | Accounts ready to scale profitably with ongoing iteration |
| Account audit | Search terms, structure, match types, negatives, landing page mapping | Continuous diagnostics + weekly optimization loop |
| Structure rebuild | Campaign architecture + intent mapping + extension plan | Ongoing expansion + pruning + guardrail refinement |
| Query control | Negative strategy + search term mining framework | Weekly mining + list maintenance + scaling winners |
| Measurement | Conversion tracking sanity check + reporting baseline | Monthly reporting + decision-focused backlog |
| Primary next step | Request audit | Book a discovery call |
A decade of
eCommerce delivery
We work exclusively with eCommerce brands — catalog-heavy stores where design, development, and marketing decisions directly affect revenue.
10+
Years of experience in the digital and eCommerce industry
250+
eCommerce projects completed with proven results
5M €
Managing Over €5 Million GMV for our clients in the last 4 years alone
€200K+
Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns
Customer & partner reviews
Reviewed across platforms
See verified reviews on Google, Facebook, Trustpilot and other platforms. We focus on clear communication, measurable work, and long-term delivery.
Common Search Ads problems we fix
These are the most frequent Search issues we see in eCommerce accounts - and the fastest places to unlock performance.
Spend goes to "research" queries
Usually caused by broad match without guardrails. We tighten intent and build negatives that protect profitability.
Brand and non-brand are mixed together
We separate intent so you can see true incremental performance and allocate budget based on growth goals.
Landing pages don’t match intent
We map queries to the right PDP/category/offer pages and recommend CRO improvements that lift conversion.
Tracking is unreliable
We validate conversion tracking so Search optimizations are based on real sales signals. (See Conversion Tracking.)