Conversion tracking
that you can trust

GA4 + Google Ads measurement built for eCommerce reality (consent, attribution, and accuracy).

If tracking is wrong, every optimization is a guess. CB builds measurement foundations that survive iOS changes, cookie loss, and messy platform setups - so your campaigns optimize for real sales, not noisy data.

Conversion tracking & GA4 measurement for eCommerce

Google Ads / Conversion Tracking

Conversion tracking & measurement that makes optimization possible

If tracking is inaccurate, every decision is built on noise: ROAS looks great while profit drops, campaigns “learn" the wrong signals, and you can’t tell what’s actually driving growth.

CB implements reliable measurement foundations (GA4 + Google Ads) for eCommerce teams ready to scale paid search with confidence. For the broader growth system, see our Google Ads management page.

Want to see what clean measurement unlocks? Browse Case Studies.

Request audit Book a discovery call

What "good tracking" means in 2026

Good tracking isn’t "as many events as possible". It’s a measurement system that’s resilient to consent limitations, browser changes, and platform quirks - and still produces decisions you can trust.

Accurate core conversions

Purchase value, currency, transaction IDs, refunds/returns logic, and deduplication - so revenue reporting matches reality.

Actionable attribution

Conversions defined in a way that supports bidding and business decisions - not vanity metrics that inflate results.

What we implement (and what we deliberately avoid)

We focus on clean foundations first - then we add complexity only where it improves decision-making.

Clean foundations

GA4 + eCommerce event hygiene

Clean event naming, consistent parameters, value accuracy, and debugging so GA4 is a usable analytics layer.
Bidding-ready structure

Google Ads conversion setup that supports bidding

Correct primary conversions, meaningful secondary events, and a structure that aligns to your growth goals and margins.

Performance Max Shopping Ads
Resilient under constraints

Enhanced Conversions + Consent Mode (where applicable)

Implemented to improve signal quality without compromising user trust or compliance.
When volume justifies it

Server-side tagging (when it actually matters)

If your volume and margins justify it, we can implement GTM server-side to improve resilience and measurement stability.

Technical SEO

Common tracking problems we fix

These issues quietly destroy performance because they corrupt the feedback loop that ad platforms rely on.

Double-counted purchases

Often caused by checkout redirects, thank-you page triggers, or multiple tags firing.

Wrong revenue / wrong currency

One small parameter mistake can make ROAS meaningless. We validate end-to-end.

"GA4 says X, Ads says Y"

We align conversion definitions and attribution expectations so reports support decisions.

Losing signal due to consent

We help you improve measurement under consent constraints without resorting to dark patterns.

Conversion Tracking - Packages

Fix the foundation. Then keep it reliable.

Most tracking setups work "well enough" until you scale spend - then small errors become expensive. These packages are designed to establish accurate conversion data and keep it stable as your store evolves.

What you get	Audit & Fix	Measurement Partner (Monthly)
Best for	Unclear ROAS, mismatched reports, broken purchase tracking	Teams scaling ads that need ongoing measurement stability
Tracking audit	Full diagnostic + issue backlog	Ongoing validation + change management
Core fixes	Purchase accuracy, value/currency, dedupe, tag hygiene	Iterative improvements based on performance + platform updates
Google Ads conversion structure	Primary/secondary conversions aligned to goals	Refinements as strategy evolves (PMax/Shopping/Lead gen)
Next step	Request audit	Book a discovery call