What does Creative Brackets do?

Creative Brackets is an eCommerce growth agency founded in 2015. We specialize in SEO, WooCommerce and Shopify development, Google Ads, UX design, and conversion rate optimization (CRO) for catalog brands. Our clients sell 1,000+ product lines and need a full-funnel partner who can grow both organic traffic and paid revenue.

Where is Creative Brackets based?

Creative Brackets has offices in Belgrade, Serbia and Gothenburg, Sweden. We work with eCommerce brands across Europe and internationally, with the majority of client revenue generated in the UK, Sweden, and the Western Balkans.

Is Creative Brackets a legitimate agency?

Yes. Creative Brackets was founded in 2015 and is a certified Google Partner. The agency holds a 5.0 rating across Google, Facebook, and Trustpilot reviews. We have publicly documented case studies showing results including 13.7x ROAS for Prodavnica Alata, 3.73x ROAS for AlekPharm, and 77% organic traffic growth for Panagro.

Who founded Creative Brackets?

Creative Brackets was founded by Miloš Lukić and Marko Platanic. They lead the company together as co-founders.

Conversion rate optimization for eCommerce

Fix the leaks: product discovery, PDP clarity, checkout confidence, and post-purchase flow.

CRO is the process of finding where customers struggle, deciding what is worth changing and measuring whether the change improved the buying journey. We combine analytics, UX, technical context and testing where the traffic and data justify it.

CRO agency for eCommerce, conversion optimization

Digital Marketing / CRO

Conversion rate optimization for eCommerce brands that want sustainable growth

CRO isn’t "button color testing". It’s a system to increase revenue and profit per visitor by improving the customer journey: category browsing, product pages, checkout, and post-purchase trust.

Back to the hub: Digital Marketing. Siblings: eCommerce marketing and Email & SMS. Related acquisition pages: Performance Max and Shopping Ads. Proof: Case Studies.

Request audit Book a discovery call

What CRO looks like when it’s done properly

We run CRO as a program: diagnose friction, build hypotheses, prioritize by impact/effort, ship improvements, and measure outcomes. The output is a growing backlog your team can execute month after month.

Signal over guesswork

Research, not opinions

We use analytics patterns, funnel drop-offs, UX heuristics, and merchandising logic to find why users don’t convert.

eCommerce audit Case Studies
Compounding improvements

Iteration cadence, not one-off tweaks

The goal is compounding improvements across the entire purchase journey - not one "big redesign".

Book a discovery call Landing Pages UX Audit Category Page UX Product Page UX Checkout UX

Conversion Audit, A/B Testing, UX Analysis, Funnel Optimization, Checkout Improvement, Revenue Impact

Conversion Audit A/B Testing UX Analysis Funnel Optimization Checkout Improvement Revenue Impact

Where we find the biggest conversion rate optimization wins

Most eCommerce stores leak revenue in predictable places. CRO is about fixing the system - page types, templates, and trust signals - at scale.

Category & filtering UX

Better product discovery, fewer dead ends, clearer sorting, and filter behavior that supports decision-making. Related: Faceted navigation.

Product page clarity (PDP)

Stronger information hierarchy, proof, and offer framing - so users can buy without doubt. Related: Product page SEO.

Checkout confidence

Reduce friction with clearer shipping/returns, payment trust, and fewer surprises in the last step.

Site speed & perceived performance

Faster experiences improve conversion rate and reduce paid CAC. Related: Technical SEO.

CRO - Packages

Start with insights. Then ship improvements.

CRO works best when there is a cadence: diagnosis → backlog → shipping → measurement. These packages are designed to create clarity first, then compound results over time.

What you get	Audit & Backlog	Monthly CRO Program
Best for	Teams that need clarity on what to fix first	Teams ready to ship and iterate month-to-month
Funnel & UX diagnosis	Key friction points + prioritized hypotheses	Ongoing research + testing/iteration roadmap
Merchandising improvements	Category/PDP patterns + template recommendations	Continuous iteration based on performance results
Execution cadence	Backlog ready for dev/design	Monthly sprints (or coordinated support with your team)
Next step	Request audit	Book a discovery call

What we're known for

A decade of
eCommerce delivery

We've worked on eCommerce websites since 2015 across UX, development, SEO, tracking and paid media. That means the audit does not look at one metric or channel in isolation. We look for where the problem actually starts across the store, the data and acquisition.

10+

Years of experience in the digital and eCommerce industry

250+

eCommerce projects completed with proven results

5M €

Managing Over €5 Million GMV for our clients in the last 4 years alone

€200K+

Over €200,000 in Marketing Budgets managed annually for targeted, data-driven campaigns