UX audit
Find the conversion leaks across your store-and fix what matters first.
A practical, prioritized UX roadmap based on real user flows: category → product → cart → checkout.
Design / UX Audit
A UX audit that finds conversion blockers-and turns them into a roadmap your team can ship
Most eCommerce stores don’t lose revenue because of one "big" issue. They lose it through a chain of small frictions across the funnel- unclear filtering, weak product information, missing trust cues, unexpected costs, and checkout form friction.
Our UX audit reviews the end-to-end shopping journey (category → product → cart → checkout), connects what users do to what the business needs, and produces a prioritized backlog with clear "fix this first" logic (impact, effort, and dependencies).
The outcome: faster decisions, higher add-to-cart, and more completed checkouts-while protecting performance and SEO. If you want us to stay involved, we can support implementation and iteration through focused design + development sprints.
Back to the hub: Design. Related playbooks: eCommerce UX Design, Category Page UX, Product Page UX, Checkout UX.
Adjacent services: CRO, Conversion Tracking, Core Web Vitals Optimization, eCommerce Development, Case Studies.
What you get (a prioritized roadmap your team can implement)
You’ll get a practical set of findings and next steps your team can ship-ranked by business impact, effort, and dependencies. The goal is less debate, faster execution, and measurable improvement.
Funnel & behavior diagnosis
Review key journey steps and analytics signals (drop-offs, low engagement, rage clicks, form friction) to pinpoint where conversion breaks and what’s most likely to move the needle.
Heuristic UX review (category → PDP → cart → checkout)
A structured review of clarity, decision support, trust, and speed-focused on the flows that drive revenue (not vanity pages).
Content & merchandising recommendations
Product information hierarchy, comparison cues, badges, and offer clarity that reduce hesitation, improve confidence, and lower returns.
Checkout friction teardown
Fix the common killers: surprise costs, weak error handling, unnecessary fields, and trust gaps that block completion. (See Checkout UX.)
Performance & technical UX guardrails
Recommendations that improve UX without creating performance or SEO debt-especially around speed and Core Web Vitals. (See Core Web Vitals Optimization.)
Prioritized backlog + implementation plan
A ranked list of changes with impact/effort, dependencies, and "quick wins vs foundational work"-so your team ships in the right order.
eCommerce UX Design, Checkout UX, Product Page UX, Category UX, UX Audit, Design System
Clarify the funnel, prioritize fixes, then ship improvements
We focus on outcomes and execution. The audit creates alignment on what matters most-then we implement changes through focused design and development sprints, measuring impact as we go.
Scope the highest-value journeys
Align on revenue drivers (top categories, best-sellers, highest-intent entry pages) so the audit targets the flows that move revenue-not noise.
Connect data to the real user experience
Combine analytics and on-site behavior with a hands-on UX review of key steps to pinpoint friction, missing persuasion, and broken expectations.
Turn insights into implementable recommendations
Every recommendation includes "why it matters," how to implement, and what to measure-so your team can ship with confidence and validate fast.
Support implementation & measurement
CB embeds with your team to ship changes safely, track outcomes, and compound what works. (Pair with Conversion Tracking and CRO.)
UX Audit - Packages
Start with clarity, then improve conversion step-by-step
Use eCommerce audit as a quick diagnostic, then upgrade to a deeper UX audit and roadmap when you’re ready to execute with confidence.
| What you get | Free eCommerce Audit | UX Audit + Roadmap |
|---|---|---|
| Best for | Teams who want fast clarity on the biggest conversion leaks | Teams who want a prioritized plan and execution-ready recommendations |
| Deliverables | High-level findings + key next steps | Detailed flow analysis, prioritized backlog, guardrails, and measurement plan |
| Primary next step | Request audit | Book a discovery call |
From audit findings to shipped UX improvements
The UX audit creates clarity. Then CB turns the roadmap into measurable improvements-without creating performance or tracking debt.
Scope the highest-value journeys
Align on your revenue drivers: top categories, best-sellers, and highest-intent flows-so the audit focuses on what matters most.
Diagnose friction with evidence
Combine analytics and behavior signals with hands-on UX review to pinpoint where clarity drops and drop-offs happen.
Prioritize the backlog
Turn findings into a ranked list by impact/effort with dependencies and guardrails-so your team ships in the right order.
Ship improvements safely
Create implementation-ready guidance (components, UX patterns, edge cases) so changes are consistent across devices and flows.
Measure and iterate
Validate impact with funnel metrics (add-to-cart, checkout completion) and keep improving what moves revenue.
Audit-first conversion improvement