Why should I invest in social media marketing?
At the very least, social networks are great for raising brand awareness and building a community of potential customers. At best, social networks can be a major revenue driver. It is a stimulus to the conversation. This is one of the best ways to make your audience feel part of your brand, which encourages shopping.
Finally, targeting your audience is a great reason to invest in social media. Enhanced/promoted posts and multimedia advertising are great ways to launch a campaign to re-target or raise brand awareness.