Why does my website change places among Google Ads?

Nikola Kalincevic
Nikola Kalincevic
19/05/2020   /   0

Over 83% of Google's revenue comes from ads, so it is very important that everyone who advertises and invests in such ads is satisfied. Rotating your website's position on Google results is the standard way to show any ad so that all advertisers are satisfied and given an equal chance. Of course, the amount of one click and how much you are willing to pay for the same contributes to whether your ad will show in the top 3 positions and how often.