Why do a lot of brands favor blue color?
The blue color is used often. Brands like Facebook, Twitter, Skype, or others use this color to display reliability to users.
The meaning of different shades of blue:
- The milder blue color is refreshing and inspires a friendly mood
- Lighter blue color attracts and can inspire creativity and productivity
- Darker blue color can point to strength and reliability
- Muted blue color can look old, thus inspiring respect and reliability