Why do a lot of brands favor blue color?

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21/05/2020
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The blue color is used often. Brands like Facebook, Twitter, Skype, or others use this color to display reliability to users.
The meaning of different shades of blue:
- The milder blue color is refreshing and inspires a friendly mood
- Lighter blue color attracts and can inspire creativity and productivity
- Darker blue color can point to strength and reliability
- Muted blue color can look old, thus inspiring respect and reliability