Which companies can (and should) advertise on the Internet?
Any business can use PPC advertising. Some examples include:
- Air conditioning and ventilation services
- Insurance agencies
- Internet sellers
- Heavy equipment dealers
- And many others
A few searches about your products or services can reveal if this strategy is the one you need to have for your business. Even if you find zero ads in searches relevant to your business, that doesn't mean PPC isn't worth your company's time. If nothing else, it reveals a huge opportunity to take advantage of.
If you decide to work with a digital marketing agency for your advertising campaigns, make sure they have some experience in your business. An agency like Creative Brackets, for example, is a great example of an agency that probably has experience in your market, as it has managed a huge number of different campaigns.