Where can you advertise with PPC ads?
The most popular PPC locations include:
- Search results
- Third-party websites
- Social networks
When advertising online, you will mainly focus on certain platforms, such as:
- Bing
- YouTube
If you are creating a PPC campaign, you want to focus your efforts on the most valuable channels for your business. For example, if your audience uses Facebook more than Twitter, you probably want to spend more on your Facebook advertising budget. Researching your audience, as well as surveying current customers, can help focus your PPC campaign on the platforms with the greatest potential.