What metrics should I measure on social media?

Creative Brackets
Creative Brackets
26/01/2022   /   0

The social networking measures your company uses to measure success or find opportunities should be based on your business goals. These are common indicators used to measure the impact of social media marketing:

  • Impressions - Are you increasing the number of people who see your brand on social media?
  • Engagement - Do people join the conversation and share your posts?
  • Mentions - How often do people talk about your brand?
  • Social Referral Traffic - How many people click on your website?
  • Followers - How many people are on your immediate social networks?

To get the best picture of how social media benefits your business, check out social media metrics in tandem with other channels. For example, are potential customers from social media referrals more qualified than those from paid networks?