What is search engine optimization (SEO)?
SEO is the process of optimizing the content and technical adjustment of your website so that the website ranks at the top of search engine results for a particular set of keywords. Using SEO can direct visitors to your website in a very effective way. Although PPC and retargeting have their place in marketing, organic traffic generated by SEO optimization has a huge impact on business success.
By using keywords and phrases, you can use SEO to massively increase visibility and start a lasting relationship with the customer. SEO is defined as increasing the ranking of a website in search results, and thus its organic traffic, using popular keywords and phrases. Strong SEO strategies are extremely influential in digital marketing campaigns, as visibility is the first step towards a lasting customer relationship.