What is off-page SEO?
Off-page SEO refers to techniques you can use to improve your website's position in search engine results. Many people associate off-page SEO with link building, but that is only one part of the strategy.
In essence, off-page SEO is done by promotional methods, off-site, to rank better.
Unlike on-page SEO, off-page SEO refers to activities outside the website. The most important activities of this type are Link Building and Social Media Marketing.