What is keyword research?
Nikola Kalincevic
28/05/2020
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Keyword research is the process of selecting the most important search terms that are related to the topic of your website. If, for example, you are in the business of selling fishing gear, and you find that the term "fishing tackle" has a larger monthly search volume and less competition than the term "fishing gear", you may want to change the content of the relevant page to suit this search term.
The process of keyword research comes down to determining the most optimal keywords (words that people most often use when searching for a particular product or service) and optimizing your website's pages so that those pages appear in search results in the highest possible position.