What is a paid search?
Nikola Kalincevic
14/09/2021
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Paid search or "pay-per-click" (PPC) is a type of advertising that usually refers to sponsored results at the top of search engine results (SERP). These ads charge you for each click and can be set to appear only when certain keywords are searched so that your ads target a specific group of people who are interested in what you offer.
This type of ad can be extremely effective, as it relies on information obtained from the behavior of individuals online and is used to increase website traffic by displaying relevant ads to the right people at the right time. These ads also include retargeting, which means that depending on customer actions, marketing automation tools can create unique personal ads on multiple platforms.