What happens if Google doesn't spend the daily or monthly budget?
If your campaigns fail to spend the whole daily or monthly allotted budget, some of the reasons could be that:
- Google Ads are shown to users, but they are not attractive enough, so fewer people click on them.
- Your campaigns are reaching their maximum. Check the size of the target group or expand the search, so more people can see your ad.
In case you need help with managing your ads, contact us!