What does keyword research entail?

Creative Brackets
Creative Brackets
28/05/2020   /   0

Keyword research is a process of choosing the most important search terms which are thematically linked to your website. If we choose the business of selling fishing equipment as an example, and you realize that the search term "fishing equipment" has a greater search volume per month and less competition then the search term "fishing gear", you might want to change the content of the relevant page to adjust to the new keyword.

Essentially, the process of researching keywords comes down to determining the most optimal keywords (keywords that people use most often while searching for a certain product or service) and then optimizing the pages of your website to allow them to be placed high within search results.