What are the most important Google ranking factors?
A common question people ask is how to rank better on Google or what influences their ranking.
The ranking factor details are hidden within the Google algorithm and they decide how visible a page is and what its position is within the search results. There are reportedly over 200 such factors.
Due to the change in the way people search, the SEO strategy is also changing. The search results are greatly influenced by the device, location, and user search history. What a person sees in the first position of the search, someone else can see in the 4th position, and a third person may not find the required result on the first page. While ranking is a good indicator of performance, it is important to consider the aforementioned impacts as well.