What are the common problems with social media marketing plans?
Many businesses fail to edit content separately for each platform. While cross-posting on Facebook and Instagram can be handy, we recommend that you at least optimize the descriptions of your posts for each platform.
Another common problem we see is the improper use of hashtags on every platform. By making sure that your content is optimized for certain platforms, you comply with user expectations. This makes your brand look good at using social media, which is a form of social proof.