Should I focus on getting more backlinks?
When building backlinks, quality is much more important than quantity. You should never aim only at building as many backlinks as possible. Such a strategy will not bring the best results. When you focus only on numbers, the quality of links will inevitably fall. And that is the wrong way to approach this endeavor.
You need to focus on quality backlinks on a large scale, taking care never to sacrifice quality for quantity. Scalable tactics, such as digital PR, can help you earn a large number of backlinks from quality and authoritative sources. However, it is also important to understand the gap between you and your competitors.