SEO results for the same keyword vary from person to person
It is important to know that SEO results can vary from user to user.
Connected users will get more favorable results
A connected user is a user who is already connected to a website or location in some way. These are usually clients, website owners, regular visitors, and so on.
This means that if you visit one website several times during the day, Google will assume that this is the result you want to see. Be aware that search engines know a lot about you by reviewing your search history, cookies, locations, and so on.
Website users and mobile users also get different results
Search engines also optimize search results depending on the device.
Mobile-friendly websites have a better reputation than websites that are not optimized for mobile devices.
Search results based on location and language
Search results differ for users who use different languages and are in different locations, even when they search using the same keyword.