Is it true that Facebook forged statistics?
Many articles on the Internet just confirm that Facebook has falsified statistics for video views, even up to 900%, to be able to match YouTube and show that this functionality is not insignificant.
We get a lot of questions on this topic and we are not sure if all the views that we can all see as administrators in the Business account are true. We need to understand that Facebook, like Google, is an advertising platform and that their business survives on the profits they have from campaigns and hope that analytics does not lie to us.
What can be done about it?
Stay calm and do not be paranoid. No, everything is ok.
What is the practice in our agency is to create as many different ways to track conversions, optimize results, and at all times make sure that your investment is spent to improve your business.