Is it true that Facebook fakes statistics?
Many articles online confirm that Facebook faked the statistics regarding video views, even up to 900%, so they could parry YouTube and show that this functionality is not insignificant.
We get a lot of questions on the subject, and we are not sure if all views, which we can see in the Business account correct. We must understand that Facebook is a marketing platform, just like Google, and that their business is supported by the income they produce through campaigns, so in the end, we must hope that the analytics does not lie.
What can we do about this?
Stay calm, and don't be paranoid. No, everything is just fine.
Our agency practice is to create as many ways to track conversions and optimize results, as well as to make sure that your investment was spent the right way and improves your business.