In your experience, what is the minimum budget to make a boom in our area?

Nikola Kalincevic
Nikola Kalincevic
19/05/2020   /   0

Although it depends on the industry, market, competition, and many other parameters, what we have noticed is that for Google advertising, a budget of at least 1000 EUR per month is a very good budget.


Why?


If you researched Google advertising in more detail, as well as advertising on social networks, you probably realized that Google, like Facebook, is a company that wants to make money, and all campaigns that last longer and have higher budgets have an advantage over other campaigns.


Google advertising is called an auction, and other advertising platforms operate on the same principle.


Given the market itself, the standards in our country, a budget of 1000 EUR and more have proven (in our case so far) as a budget you can rely on. This means that if you invest a smaller budget, each of your competitors with a larger investment will have an advantage over you and the results can vary a lot from month to month.


Of course, if you come from an industry where there are not many competitors or where the average budget is lower, then this budget is more than enough.


Smaller companies, start-ups, usually start with a budget of € 100, € 300, € 500 and gradually continue to increase their budget until the budget increase has no effect or if the return on investment (ROI) decreases to a level that is not desirable.


We are here to help you in this transition and we are the ones who make sure that you use your money in the best possible way.