How to find the best SEO strategy?
There are a few important rules to follow to have the best chance of ranking well for the selected keywords.
You may have heard experts say that content is most important when it comes to SEO strategies and they are essentially right. Quality content that contains the desired keyword and its variations, while satisfying the user's intention, is often associated with better ranking.
But the content alone is not enough. Backlinks are also a very important factor, but they are only useful if the link is thematically related and if the reputation of the domain it comes from is good.
Another factor you should pay attention to is on-page optimization, which we talk about more in the answer to this question.
Then, there are the technical details. You need to make sure that the website has a good architecture, clean navigation, and internal linking - not only because of the search engines but also because of the users themselves.