How to do the keyword research for your SEO strategy?
When researching keywords, the first order of business is finding a suitable tool. The most common choice is Google Keyword Planner, but no matter which keyword research tool you choose to use, as a part of the next step, you should ask yourself a question about which themes are covered by your business or product.
Start from the widest possible theme to make a long list of potential keywords from which you will select a few to track. You might get to the conclusion that the words with a certain search volume get the most organic visits, so you decide to discard the rest. You might be searching for the keywords with the least amount of competition to rank without many problems. When you start to research wider themes, you leave yourself the possibility of choosing the most optimal keywords for your needs.