How often should I check my PPC campaigns?

{ Creative Brackets }
{ Creative Brackets }
20/01/2022   /   0

Although more than 70% of companies don't check their campaigns for more than a month, they want to track their ads more often. For best results, paid advertising experts recommend weekly campaign reviews.

By comparison, brand new campaigns should be monitored on a daily basis. If you want to take a proactive approach to tracking your campaigns, but can't, Creative Brackets can help you in the following ways:

  • Track the performance of your campaigns
  • Make strategic updates to your offers
  • Discover new keywords with great targeting capabilities

No matter how you work, frequent monitoring will help you create better campaigns. For example, if you notice a high clickthrough rate (CTR) but a low conversion rate from mobile users, you can remove them from your audience. You can also customize your landing page to provide a better mobile experience.

Either way, you can make instant changes to improve your campaign.