How is ROI calculated?
Nikola Kalincevic
19/05/2020
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ROI or return on investment is calculated in the following ways:
If you have an online store, the return on investment is calculated as follows:
Product ROI = (Revenue - Product cost price) / Product cost price) * 100%
If you advertise services, the return on investment is calculated as follows:
ROI = (Total Revenue - Total Cost) / Advertising Costs) * 100%